How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
List size matters. Starting writers can use free tiers. Growing lists need platforms that scale affordably.
Selling products? If you sell courses or ebooks, prioritize platforms with sales tracking.
Budget is real. Calculate cost at your expected list size, not starting prices.
What Actually Works for Writers
After talking to many freelance writers about email marketing:
Consistency wins. Regular emails build trust. Sporadic newsletters get forgotten. Pick a schedule and stick to it.
Value before pitch. Provide value in most emails. Then your occasional pitches land better.
Your voice matters. Readers subscribe for you. Let your personality and perspective shine.
Getting Started
Pick a tool from this list. Then:
- Create a signup form and lead magnet
- Set up a welcome sequence for new subscribers
- Plan your first month of newsletters
- Promote your newsletter everywhere
Start simple and expand later.