Updated 2026-02-01

Best Email Marketing Tools for Craft Stores

Build a crafting community, promote classes, and grow your store with the right email marketing platform.

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Craft stores are more than retail. They are community hubs where makers gather, learn, and create. Email helps you nurture that community. Share new supplies, promote classes, and inspire projects. The stores that stay connected between visits build loyal customers who see your shop as their creative home. Here are 13 email marketing platforms that work for craft stores.

Why Craft Stores Need Email Marketing

Promote Classes and Workshops

Craft classes need attendance. Email reaches people who want to learn new techniques and meet fellow crafters.

Announce New Supplies

Crafters want to know when their favorite yarns, fabrics, or supplies arrive. Email gets them in the door.

Share Project Inspiration

Ideas drive craft purchases. Project ideas and tutorials inspire customers to try new things and buy supplies.

Build Community

Craft stores thrive on community. Email connects makers between visits and builds the relationships that matter.

13 Best Email Marketing Tools for Craft Stores

Our Top Pick for Craft Stores
#1
Sequenzy

AI-powered email marketing for small businesses.

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Best for
Craft stores wanting automated community communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes craft sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform with visual templates.

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Best for
Craft stores wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Many templates
  • Broad integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Not craft-focused
  • Support declined
  • Interface overwhelming
See Full Comparison
#3
MailerLite

Clean and affordable for newsletters.

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Best for
Craft stores wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval time
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#4
ConvertKit

Built for creators who share tutorials.

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Best for
Craft stores who share tutorials
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Creator-focused
  • Great newsletters
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Less visual focus
  • Expensive at scale
  • No free landing pages
See Full Comparison
#5
Brevo

Good value with SMS included.

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Best for
Budget-conscious craft stores
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Good automation
  • Transactional email

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#6
Constant Contact

Reliable with phone support.

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Best for
Craft stores wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Event features
  • Reliable

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Not craft-focused
See Full Comparison
#7
Campaign Monitor

Beautiful templates for visual content.

Visit
Best for
Craft stores prioritizing visual presentation
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for visuals
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not craft-specific
See Full Comparison
#8
ActiveCampaign

Powerful automation for growing businesses.

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Best for
Large craft stores with diverse offerings
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Complex interface
  • Price jumps
  • Overkill for most
See Full Comparison
#9
AWeber

Simple and reliable for newsletters.

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Best for
Craft stores wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
GetResponse

All-in-one with webinar capability.

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Best for
Craft stores doing virtual classes
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Competitive pricing

Cons

  • Busy interface
  • Editor basic
  • Support varies
  • Features scattered
See Full Comparison
#11
Drip

E-commerce focused for online sales.

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Best for
Craft stores with heavy online sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • E-commerce features
  • Analytics

Cons

  • Built for e-commerce
  • Expensive
  • Learning curve
  • Overkill for local shops
See Full Comparison
#12
HubSpot

Enterprise solution for large operations.

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Best for
Large craft chains only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Reporting
  • Integrations

Cons

  • Overkill
  • Expensive
  • Complex
  • Lock-in
See Full Comparison
#13
Moosend

Budget-friendly with good features.

Visit
Best for
Very price-conscious craft stores
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpMailerLiteConvertKit
Class promotions
Project ideas
AI content
Drag-and-drop editor
Automation
Landing pages
Free tier

Email Sequences Every Craft Store Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Crafter Welcome

Trigger: When someone joins mailing list

Welcome new customers and introduce your community.

Immediately
Welcome to {{store_name}}, {{first_name}}!

Thanks. What makes your store special. Community overview.

Day 3
Your first project: Easy ideas to get started

Beginner projects. Supplies needed. Class suggestions.

Day 7
This week's classes and events

Upcoming classes. Community events. Ways to get involved.

Class Promotion

Trigger: Before craft classes

Fill seats for craft workshops.

3 weeks before
Learn {{technique}} at {{store_name}}

Class details. What you will make. Supply list. Registration.

1 week before
Only {{spots}} spots left for {{class_name}}

Urgency. Project preview. Final registration call.

Day before
See you tomorrow for {{class_name}}!

Reminder. What to bring. Arrival time.

New Supplies Alert

Trigger: When new inventory arrives

Share exciting new products.

When available
Just in: New {{category}} at {{store_name}}

New products. Photos. Project ideas. Come see.

Project Inspiration

Trigger: Weekly or bi-weekly schedule

Inspire with project ideas.

Regular schedule
Weekend project: {{project_name}}

Project tutorial. Supply list. Tips and variations.

Create These Sequences with AI

How to Choose the Right Email Tool

Visual presentation matters. Craft projects need to look inspiring. Choose platforms with great image support.

Event features help. Classes and workshops are core to craft stores. Look for platforms with event support.

Content friendly. If you share tutorials, choose platforms that handle how-to content well.

What Works for Craft Store Marketing

Community is your advantage. Email nurtures the community that makes your store more than retail.

Inspiration drives sales. Project ideas motivate crafters to try new things and buy supplies.

Classes build loyalty. Students become regulars. Promote your classes consistently.

Getting Started

  1. Collect emails at every checkout and class
  2. Create weekly project inspiration template
  3. Build class promotion workflow
  4. Plan new arrival announcement schedule

Start simple and expand later.

Frequently Asked Questions

Weekly works well for project ideas and class updates. More often for special sales and new arrivals.

Project tutorials, class schedules, new supply arrivals, staff picks, and community highlights.

Signup at checkout. Class registrations. Free project download on website. Contest entries.

Yes. Segment by craft interest (knitting, sewing, paper), class attendance, and purchase history.

Start promoting 3 weeks before. Multiple emails. Show what students will create. Make registration easy.

Open rates, class registrations, store visits after emails, and community event attendance.

Community, expertise, and personal service. Email helps convey what makes you special.

Be specific and project-focused. 'Make this weekend: Easy tote bag' or 'Knitting class Saturday' work well.

Yes. Project ideas inspire purchases and position you as the expert to learn from.

Highlight customer projects. Promote community events. Share behind-the-scenes. Make people feel part of something.

Ready to grow your craft store practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com