How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Budget matters most. Nonprofits need value. Look for nonprofit discounts and generous free tiers.
Team size and skills. Choose tools your team can actually use. Simple beats powerful if no one can figure it out.
Integration needs. If you use donor management software, check for integrations.
What Actually Works for Charities
After talking to many nonprofit communicators about email marketing:
Stories over statistics. Personal impact stories drive more engagement and giving than numbers alone.
Thank more than ask. Donors who feel appreciated give more. Aim for 3 thank-you or update emails for every ask.
Consistency builds trust. Regular communication keeps donors connected to your mission.
Getting Started
Pick a tool from this list. Then:
- Import your donor and supporter contacts
- Set up a new donor welcome sequence
- Create a monthly impact update template
- Plan your next fundraising campaign
Start simple and expand later.