Updated 2026-02-01

Best Email Marketing Tools for Barbershops

Keep clients coming back, reduce no-shows, and grow your barbershop with the right email marketing platform.

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Running a barbershop means building loyal client relationships. You need to keep regular clients on schedule, reduce no-shows, and attract new customers through referrals. Email marketing helps you stay connected between cuts. But most email tools are built for tech companies. Here are 13 platforms that actually work for barbershops, ranked by ease of use, automation features, and value for money.

Why Barbershops Need Email Marketing

Drive Regular Appointments

Hair grows on a schedule. Automated reminders bring clients back before they even think about it.

Reduce No-Shows

Appointment reminders reduce missed appointments. That means more revenue and happier barbers.

Promote New Services

Beard trims, hot towel shaves, and new products. Email introduces additional services.

Build Community

Barbershops are communities. Email keeps clients connected to your shop culture.

13 Best Email Marketing Tools for Barbershops

Our Top Pick for Barbershops
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates client sequences automatically.

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Best for
Barbershops wanting automated client communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes rebooking and promotional sequences
  • Simple interface for busy barbers
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Shops wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for barbershops
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with small businesses.

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Best for
Shops wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Larger barbershops with multiple barbers
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for small shops
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious shops needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Shops wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Approval can take time
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#7
Drip

E-commerce focused but works for selling products.

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Best for
Shops selling products
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for services
  • Learning curve
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#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

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Best for
Shops wanting landing pages included
Pricing
From $19/month for 1,000 contacts

Pros

  • Landing page builder
  • Automation templates
  • Webinar hosting
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Unused features
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#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Shops wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators. Not ideal for barbershops.

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Best for
Barbers who create content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Not for service businesses
  • Limited design
  • No free landing pages
  • Wrong focus
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Barbershop chains
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for most shops
  • Expensive
  • Complex setup
  • Ecosystem commitment
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#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious shops
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
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#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Shops prioritizing email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Professional emails
  • Reliable delivery
  • Great visuals

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not barber-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Appointment reminders
Rebooking sequences
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Barbershop Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Client Welcome

Trigger: After first cut

Turn first-time visitors into regulars. Build the relationship from day one.

Same day
Thanks for coming by {{shop_name}}, {{first_name}}

Thank them for the visit. Share shop culture.

Day 3
How is your cut holding up?

Check in. Invite feedback.

2 weeks
Ready for your next cut?

Rebooking reminder based on typical haircut timing.

Rebooking Reminder Sequence

Trigger: Based on usual cut schedule

Bring clients back on their regular schedule.

3 weeks after cut
Time for a fresh cut, {{first_name}}?

Friendly reminder. Easy booking link.

4 weeks
Your chair is waiting

Second reminder. Current availability.

5 weeks
We miss you at the shop

Gentle win-back. Special offer if needed.

Birthday Campaign

Trigger: Client birthday

Celebrate clients with birthday offers.

1 week before
Birthday cut on us, {{first_name}}!

Birthday offer. Make them feel valued.

On birthday
Happy birthday from {{shop_name}}!

Birthday wishes. Reminder to redeem offer.

New Service Promotion

Trigger: When launching new services

Introduce additional services to existing clients.

Launch day
New at {{shop_name}}: {{service_name}}

Announce new service. Why it is worth trying.

1 week later
Have you tried {{service_name}} yet?

Follow-up. Introductory offer.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Shop size matters. Single-chair barbers can use simple mobile-friendly tools. Larger shops need more organization.

Style and brand. Your email should match your shop vibe. Choose templates that fit your aesthetic.

Budget is real. Most barbershops run lean. Calculate cost at your expected client list size.

What Actually Works for Barbershops

After talking to many barbershop owners about email marketing:

Timing drives returns. Rebooking reminders sent at the right time (usually 3-4 weeks) bring clients back consistently.

Photos showcase work. Before and after photos of great cuts inspire bookings.

Community builds loyalty. Emails that feel like they are from a friend keep clients connected to your shop.

Getting Started

Pick a tool from this list. Then:

  1. Import your client list
  2. Set up appointment reminder automation
  3. Create a rebooking reminder sequence
  4. Build birthday and special offer campaigns

Start simple and expand later.

Frequently Asked Questions

Rebooking reminders based on cut schedule (usually 3-4 weeks). Monthly newsletters or promotions optional. Avoid overwhelming clients.

Before and after photos work well. Also new style showcases, product promotions, and shop updates. Keep it visual and brief.

Send reminders 24-48 hours before appointments. Confirmation emails help. A clear cancellation policy with consequences also reduces no-shows.

Text for same-day reminders. Email for weekly reminders or promotions. Many clients prefer text for quick scheduling.

Collect emails from every client. Offer first-cut discounts for signup. Ask satisfied clients for referrals.

Open rate (aim for 35%+), rebooking rate from reminders, and no-show reduction. Track referrals from email campaigns.

After establishing the haircut relationship, introduce add-ons like beard trims, hot towel shaves, or product lines. Time with seasonal needs.

Yes, especially during slow times. Quick emails about same-day openings can fill empty chairs.

Direct and personal work best. Examples: 'Time for a fresh cut?' or 'Your chair is waiting, {{first_name}}' perform well.

Ask after great cuts. Make referring easy with a link or code. Offer discounts for both parties.

Ready to grow your barbershop practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com