Updated 2026-02-01

Best Email Marketing Tools for Hair Salons

Keep chairs full, reduce no-shows, and grow your salon with the right email marketing platform.

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Running a hair salon means more than great cuts and color. You need to keep clients coming back regularly, reduce no-shows, and promote new services. Email marketing helps you stay connected with clients between appointments. But most email tools are not built for beauty businesses. Here are 13 platforms that actually work for hair salons, ranked by ease of use, automation features, and value for money.

Why Hair Salons Need Email Marketing

Reduce No-Shows

Appointment reminders significantly reduce missed appointments. That means less wasted time and more revenue per day.

Keep Clients Coming Back

Hair grows. Roots show. Color fades. Automated rebooking reminders keep clients on schedule.

Promote New Services

When you add new services or products, email tells clients who already trust you first.

Fill Last-Minute Openings

Cancellations happen. Email your client list to fill gaps quickly and keep revenue flowing.

13 Best Email Marketing Tools for Hair Salons

Our Top Pick for Hair Salons
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates client sequences automatically.

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Best for
Salons wanting automated client communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes rebooking and promotion sequences
  • Simple interface you can use on your phone
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Salons wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for beauty
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with small businesses.

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Best for
Salons wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Multi-location salons with marketing staff
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for single salons
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious salons needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Salons wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Approval can take time
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#7
Drip

E-commerce focused but works for selling products.

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Best for
Salons with significant retail product sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for services focus
  • Learning curve
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#8
GetResponse

All-in-one marketing platform with extra features.

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Best for
Salons running promotional campaigns
Pricing
From $19/month for 1,000 contacts

Pros

  • Landing page builder
  • Automation templates
  • Competitive pricing
  • Good features

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel bolted on
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#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Salons wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators. Not ideal for salons.

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Best for
Stylists creating educational content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Not for salons
  • Limited design
  • No free landing pages
  • Wrong focus
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#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Salon chains with marketing staff
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for most salons
  • Expensive
  • Complex setup
  • Ecosystem commitment
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#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious salons
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
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#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Upscale salons prioritizing email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Professional emails
  • Reliable delivery
  • Luxury feel

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not salon-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Appointment reminders
Rebooking sequences
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Hair Salon Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Rebooking Reminder

Trigger: Based on typical service cycle

Remind clients to book their next appointment before roots show or color fades.

4 weeks after cut
Time for a trim, {{first_name}}?

Friendly reminder for haircuts.

6 weeks after color
Your color is ready to refresh

Color rebooking reminder with easy link.

Week after reminder
Still need to book? Here is an easy link

Follow-up for those who did not book.

Birthday Offer

Trigger: 7 days before birthday

Celebrate clients with a birthday treat. Builds loyalty and drives bookings.

7 days before
Happy birthday, {{first_name}}! A gift for you

Birthday greeting with special offer.

New Client Welcome

Trigger: After first appointment

Welcome new clients and encourage rebooking. Build the relationship from day one.

Day 1
Thanks for visiting {{salon_name}}, {{first_name}}!

Thank them for choosing you. Invite them back.

Day 7
How is your new look?

Check in on satisfaction. Easy rebooking link.

Day 21
A little something for your next visit

Incentive to return. Build loyalty early.

Last-Minute Opening Alert

Trigger: When cancellation occurs

Fill cancelled appointments quickly. Keep revenue flowing.

Immediately
Opening today/tomorrow at {{salon_name}}

Alert about available slots. First-come, first-served.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Salon size matters. Single-chair salons can use simpler tools. Multi-location salons need platforms with more organization.

Product sales. If you sell significant retail products, consider tools with e-commerce features. For services only, simpler tools work.

Brand positioning. Luxury salons may want Campaign Monitor for visual elegance. Value-focused salons can use more affordable options.

What Actually Works for Hair Salons

After talking to many salon owners about email marketing:

Rebooking reminders fill chairs. Automated reminders based on service cycles are the single most valuable use of email for salons.

Birthday emails build loyalty. Everyone loves a birthday treat. These emails have high engagement and drive bookings.

Visual content sells. Show your work. Before/after photos, style inspiration, and trend content perform well.

Getting Started

Pick a tool from this list. Then:

  1. Import your client list
  2. Set up rebooking reminder automation
  3. Create a birthday offer sequence
  4. Send a monthly newsletter with style inspiration

Start simple and expand later.

Frequently Asked Questions

Monthly newsletters work well for general updates. Rebooking reminders should match service cycles. Birthday emails are annual. Avoid overwhelming clients.

Style inspiration, seasonal trends, product recommendations, and service announcements. Visual content performs well. Show your work.

Send appointment reminders 48 hours and 24 hours before. Make it easy to reschedule if they cannot make it. Text reminders work even better.

Both work together. Email for booking confirmation and rebooking. Text for day-of reminders. Text has higher open rates for time-sensitive messages.

Collect emails at every appointment. Offer something valuable like a discount or hair tips in exchange for signup. Include signup on your website.

Open rate (aim for 25%+), click rate (5%+), and most importantly, bookings generated from email campaigns.

Educate clients about the service. Show before/after results. Offer an introductory price. Target clients who might be interested based on their history.

Yes, send an alert to your list when openings appear. Offer a small incentive for same-day bookings. Keep a segment of clients who want last-minute deals.

Personal and specific work best. Examples: '{{first_name}}, time for a refresh?' or 'Fall hair trends you will love' perform well.

Ask satisfied clients to refer friends. Offer referral incentives for both parties. Make it easy to share your information.

Ready to grow your hair salon practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com