How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Solo vs studio. Solo artists can use simple mobile-friendly tools. Multi-artist studios need more organization.
Content focus. If you create regular content beyond announcements, tools like ConvertKit work well.
Budget is real. Most artists start lean. Calculate cost at your expected list size.
What Actually Works for Tattoo Artists
After talking to many tattoo artists about email marketing:
Email beats the algorithm. Your email list is the only channel you control. No platform changes can hide your announcements from interested collectors.
Early access fills books. Giving your email list first pick of appointments rewards loyalty and creates urgency.
Aftercare builds trust. Helpful aftercare sequences position you as someone who cares about outcomes, not just transactions.
Getting Started
Pick a tool from this list. Then:
- Import your collector list
- Set up appointment reminder automation
- Create booking announcement templates
- Build an aftercare sequence
Start simple and expand later.