How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Practice size matters. Solo practitioners can use simple tools. Larger clinics need more organization.
Wellness philosophy. Your email should reflect TCM principles and feel aligned with your practice.
Budget is real. Most acupuncture practices run lean. Calculate cost at your expected patient list size.
What Actually Works for Acupuncturists
After talking to many acupuncture practitioners about email marketing:
Seasonal content resonates. TCM is inherently seasonal. Align your content with the seasons your patients experience.
Education builds trust. Patients who understand acupuncture commit to treatment plans more consistently.
Gentle persistence works. Check in with patients who miss appointments without pressure. They often return.
Getting Started
Pick a tool from this list. Then:
- Import your patient list
- Set up treatment reminder automation
- Create seasonal wellness content calendar
- Build new patient welcome sequence
Start simple and expand later.