OntraportvsKlaviyo

Ontraport vs Klaviyo

All-in-one business platform vs e-commerce email powerhouse

TL;DR

Klaviyo is the e-commerce email king — deep Shopify integration, product recommendations, predictive analytics. Ontraport is an all-in-one for service businesses with CRM, payments, and membership sites. Klaviyo for online stores. Ontraport for course creators. Completely different tools.

Key Differences

The main things that set these tools apart

E-commerce Depth
Klaviyo wins

Klaviyo is purpose-built for online stores. Product feeds, browse abandonment, predictive CLV, dynamic product recommendations. Ontraport can't match this. If you sell products online, Klaviyo is the clear choice.

Data & Analytics
Klaviyo wins

Klaviyo's predictive analytics (customer lifetime value, churn risk, next purchase date) are industry-leading for e-commerce. Ontraport's analytics are basic in comparison.

Business Operations
Ontraport wins

Ontraport's CRM, membership sites, and affiliate management are features Klaviyo doesn't have. For service businesses and course creators, Ontraport bundles more.

Pricing Comparison

At 10,000 contacts

Ontraport
$297/month

Pro plan. CRM, email, payments, membership sites, affiliate management.

Visit Ontraport
Klaviyo
$150/month

Email plan. Advanced segmentation, flows, predictive analytics.

Visit Klaviyo
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Ontraport
Klaviyo
Sequenzy
E-commerce
Shopify Integration
Basic
Best-in-class
Product Recommendations
AI-powered
Predictive Analytics
CLV, churn risk, next order date
Basic
Revenue Attribution
Basic
Per-email and per-flow
Basic
SMS Marketing
Built-in
Built-in
Business Operations
CRM
Full CRM
Contact profiles only
Stripe-based
Payment Processing
Native
Via e-commerce platform
Via Stripe
Membership Sites
Built-in
Affiliate Management
Built-in (Pro)
Automation & Data
Visual Flow Builder
Campaign builder
Flow builder
Sequence builder
Behavioral Tracking
Website visits
Deep e-commerce behavior
Event-based
Segmentation
Tags + fields
Real-time behavioral segments
Attribute + event segments

Best For

When to choose each tool

Choose Ontraport if you...
  • Course creators and digital product sellers
  • Service businesses needing CRM + email
  • Entrepreneurs running affiliate programs
Choose Klaviyo if you...
  • Shopify and WooCommerce stores
  • E-commerce brands wanting revenue-focused email
  • DTC brands needing predictive analytics
  • Online stores wanting SMS + email
Choose Sequenzy if you...
  • SaaS founders needing subscription-aware email
  • Stripe-integrated businesses wanting payment-triggered emails
  • Teams wanting affordable transactional + marketing

When to Consider Sequenzy Instead

Built for SaaS

Klaviyo is built for e-commerce. Ontraport for services. Sequenzy is built for SaaS — Stripe integration, subscription events, transactional email.

Affordable Alternative

At $49/month, Sequenzy is cheaper than both. If you don't need e-commerce features or all-in-one, focused email saves money.

Try Sequenzy Free

Overview

Ontraport and Klaviyo serve completely different business models. Klaviyo dominates e-commerce email — if you run a Shopify store, it's probably on your shortlist. Ontraport serves course creators and coaches who want everything in one platform. For our take on each, see our Ontraport comparison and Klaviyo comparison.

E-commerce: Not Even Close

Klaviyo's e-commerce capabilities are in a different league. Deep Shopify and WooCommerce integration, real-time product recommendations, predictive customer lifetime value, browse abandonment triggers, and per-email revenue tracking. Ontraport has basic e-commerce features but nothing close to Klaviyo's depth. If you sell products online, this isn't a real comparison.

Service Business: Ontraport's Territory

If you sell courses, coaching, or consulting, Klaviyo isn't designed for you. Ontraport's membership sites, payment processing, CRM, and affiliate management are built for knowledge businesses. These are features Klaviyo doesn't have and likely won't add.

The Sequenzy Alternative

If you're building SaaS (not e-commerce, not courses), Sequenzy is built for subscription businesses with Stripe integration, transactional email, and AI-generated sequences at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com