MailUpvsSendPulse

MailUp vs SendPulse

Unlimited contacts vs multi-channel marketing platform

TL;DR

SendPulse has chatbots for 5 messaging platforms, web push, and CRM. MailUp has unlimited contacts, better email design (BEE editor), and lower pricing. SendPulse wins on channels. MailUp wins on price and email design.

Key Differences

The main things that set these tools apart

Channels
SendPulse wins

SendPulse has chatbots for WhatsApp, Telegram, Facebook, Instagram, and Viber, plus web push and CRM. MailUp focuses on email and SMS. For multi-channel marketing, SendPulse covers significantly more ground.

Price
MailUp wins

MailUp is half the price with unlimited contacts (~$47 vs $96). SendPulse's multi-channel features add cost. If you only need email + SMS, MailUp is dramatically cheaper.

Email Design
MailUp wins

MailUp's BEE editor and 76 email client previews are superior for email design. SendPulse's editor works but isn't as refined. For teams who care about email design quality, MailUp wins.

Free Tier
SendPulse wins

SendPulse's free plan (500 subs, 15K emails) is more useful than MailUp's 15-day trial. For starting out, SendPulse gives more time to evaluate.

Pricing Comparison

At 10,000 subscribers

MailUp
~$47/month

Starter plan. Unlimited contacts and emails.

Visit MailUp
SendPulse
$96/month

Standard plan. SMS, chatbots billed separately.

Visit SendPulse
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
MailUp
SendPulse
Sequenzy
Email Marketing
Email Builder
BEE drag-and-drop editor
Drag-and-drop builder
Visual builder
A/B Testing
Up to 5 variants
Subject and content
Subject line
Automation
Basic automation builder
Visual automation builder
Trigger-based sequences
Email Previews
Up to 76 email clients
Basic
Basic
Multi-Channel
SMS
Pay-per-message
Pay-per-message
Chatbots
WhatsApp, Telegram, FB, Instagram, Viber
Web Push
Built-in
CRM
Built-in CRM
Value
Contact Model
Unlimited contacts
Tiered by subscribers
Tiered by subscribers
Price at 10k
~$47/month
$96/month
$49/month
Free Tier
15-day trial
500 subs, 15K emails
100 subscribers
Landing Pages
42 templates
Built-in

Best For

When to choose each tool

Choose MailUp if you...
  • Businesses wanting unlimited contacts at a flat rate
  • Teams wanting the BEE editor for email design
  • Companies wanting email + SMS without channel bloat
Choose SendPulse if you...
  • Businesses wanting chatbots for messaging platforms
  • Teams wanting email + SMS + web push + CRM
  • Companies wanting a generous free tier
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Focused

Neither has Stripe integration. Sequenzy offers SaaS email with subscription automation at $49/month, cheaper than both.

Try Sequenzy Free

Overview

MailUp and SendPulse are affordable platforms with different scopes. For our take on each, see our MailUp comparison and SendPulse comparison.

SendPulse's Channel Breadth

SendPulse packs in chatbots for five messaging platforms, web push, CRM, and SMS alongside email. MailUp focuses on email and SMS. If you need to reach customers across messaging apps, SendPulse covers more channels.

MailUp's Email Focus

MailUp's BEE editor and 76 email client previews offer more control over email design and testing. At half the price with unlimited contacts, MailUp delivers more value for teams that primarily need email. Sometimes doing fewer things better is the right choice.

The Sequenzy Alternative

For SaaS founders who don't need chatbots or unlimited contacts, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com