MailUpvsMoosend

MailUp vs Moosend

Unlimited contacts vs budget email with automation

TL;DR

Moosend has better automation, transactional email, and product recommendations at a lower starting price. MailUp has unlimited contacts, SMS, and a better email editor. Moosend wins on automation and price. MailUp wins on contacts and design.

Key Differences

The main things that set these tools apart

Automation
Moosend wins

Moosend's automation is more advanced with conditional workflows and pre-built templates. MailUp's automation is basic. For workflow-heavy marketing, Moosend is stronger.

Contact Pricing
MailUp wins

MailUp's unlimited contacts at ~$47/month vs Moosend's $88/month at 10K subscribers. For large lists, MailUp is dramatically cheaper. The gap grows with scale.

Transactional Email
Moosend wins

Moosend includes transactional email with SMTP and API. MailUp has basic SMTP only. For teams needing marketing + transactional, Moosend is more complete.

Email Design
MailUp wins

MailUp's BEE editor and 76 email client previews are more professional. Moosend's editor is functional but not as specialized. For email design quality, MailUp wins.

Pricing Comparison

At 10,000 subscribers

MailUp
~$47/month

Starter plan. Unlimited contacts and emails.

Visit MailUp
Moosend
$88/month

Pro plan. Unlimited emails, automation, landing pages.

Visit Moosend
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
MailUp
Moosend
Sequenzy
Email Marketing
Email Builder
BEE drag-and-drop editor
Drag-and-drop builder
Visual builder
Automation
Basic automation builder
Advanced visual automation
Trigger-based sequences
Transactional Email
Basic SMTP
Built-in (SMTP and API)
Built-in
A/B Testing
Up to 5 variants
Subject and content
Subject line
Platform
Product Recommendations
AI-powered recommendations
SMS
Built-in (pay-per-message)
Email Previews
Up to 76 email clients
Basic
Basic
Heatmaps
Email heatmaps
Value
Contact Model
Unlimited contacts
Tiered by subscribers
Tiered by subscribers
Price at 10k
~$47/month
$88/month
$49/month
Free Tier
15-day trial
30-day trial
100 subscribers
Landing Pages
42 templates
Built-in

Best For

When to choose each tool

Choose MailUp if you...
  • Businesses with large contact lists wanting flat pricing
  • Teams wanting professional email design with BEE
  • Companies wanting email + SMS
Choose Moosend if you...
  • Businesses wanting better automation
  • Teams needing transactional + marketing email
  • E-commerce stores wanting product recommendations
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Focused

Neither has Stripe integration. Sequenzy offers SaaS email with transactional + marketing at $49/month.

Try Sequenzy Free

Overview

MailUp and Moosend are both affordable email platforms with different strengths. For our take on each, see our MailUp comparison and Moosend comparison.

Moosend's Automation Edge

Moosend has better automation with conditional workflows and pre-built templates. Plus transactional email and product recommendations. MailUp's automation is basic. For workflow-heavy marketing, Moosend delivers more capability.

MailUp's Contact Value

At nearly half the price with unlimited contacts, MailUp's value increases with list size. The BEE editor and SMS integration add professional capabilities that Moosend doesn't match. For large lists, MailUp's economics are hard to beat.

The Sequenzy Alternative

For SaaS founders who need transactional email with Stripe integration, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com