MailUpvsAWeber

MailUp vs AWeber

Unlimited contacts vs established budget email platform

TL;DR

AWeber has a better free tier, more templates (600+), and web push notifications. MailUp has unlimited contacts, SMS, and a better email editor (BEE). AWeber wins on free tier and templates. MailUp wins on contacts and SMS.

Key Differences

The main things that set these tools apart

Free Tier
AWeber wins

AWeber's free plan (500 subscribers, unlimited emails) is genuinely useful. MailUp only offers a 15-day trial. For bootstrapped businesses starting out, AWeber is cheaper to start with.

Contact Model
MailUp wins

MailUp's unlimited contacts mean predictable pricing as your list grows. AWeber charges per subscriber. At 10K, MailUp is $15/month cheaper. The gap grows with larger lists.

Templates
AWeber wins

AWeber has 600+ templates, one of the largest libraries. MailUp has 200+ with the more sophisticated BEE editor. More templates vs better editor. Different approaches to design.

SMS
MailUp wins

MailUp includes SMS marketing. AWeber has web push notifications instead. Different complementary channels.

Pricing Comparison

At 10,000 subscribers

MailUp
~$47/month

Starter plan. Unlimited contacts and emails.

Visit MailUp
AWeber
$62.50/month

Lite plan. Unlimited emails.

Visit AWeber
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
MailUp
AWeber
Sequenzy
Email Marketing
Email Builder
BEE drag-and-drop editor
Drag-and-drop builder
Visual builder
Templates
200+ templates
600+ templates
AI-generated
Automation
Basic automation builder
Basic automation
Trigger-based sequences
A/B Testing
Up to 5 variants
Subject line
Subject line
Platform
SMS
Built-in (pay-per-message)
Web Push
Built-in
Landing Pages
42 templates
Built-in
Email Previews
Up to 76 email clients
Basic
Basic
Value
Contact Model
Unlimited contacts
Tiered by subscribers
Tiered by subscribers
Price at 10k
~$47/month
$62.50/month
$49/month
Free Tier
15-day trial
500 subscribers free (forever)
100 subscribers
Phone Support
Yes (paid plans)

Best For

When to choose each tool

Choose MailUp if you...
  • Businesses with large contact lists wanting flat pricing
  • Teams wanting email + SMS with a professional editor
  • Companies wanting detailed email client previews
Choose AWeber if you...
  • Bootstrapped businesses wanting a free plan to start
  • Teams wanting a huge template library
  • Companies wanting web push notifications
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Focused

Neither has Stripe integration. Sequenzy offers SaaS email with subscription automation at $49/month.

Overview

MailUp and AWeber are both established email platforms with different pricing models. For our take on each, see our MailUp comparison and AWeber comparison.

AWeber's Free Start

AWeber's free plan (500 subscribers, unlimited emails) lets you start without paying. Combined with 600+ templates, AWeber makes getting started easy. MailUp's 15-day trial doesn't compare for bootstrapped businesses.

MailUp's Scale Advantage

As your list grows, MailUp's unlimited contacts model becomes more valuable. At 10K, it's $15/month cheaper than AWeber. At 50K or 100K, the gap is dramatic. The BEE editor and SMS are bonuses.

The Sequenzy Alternative

For SaaS founders who need more than basic email, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Related Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com