EmmavsMoosend

Emma vs Moosend

Brand-controlled team email vs affordable email automation

TL;DR

Emma is mid-market email with brand governance at $99+/month. Moosend is affordable email automation starting at $9/month with surprisingly good workflows. Moosend wins on price and automation. Emma wins on brand governance for distributed teams.

Key Differences

The main things that set these tools apart

Price
Moosend wins

Moosend starts at $9/month. Emma starts at $99/month. At 10k subscribers, Moosend is $88/month vs Emma $99+/month. Moosend is cheaper at every tier.

Automation
Moosend wins

Moosend has a visual automation builder with behavioral triggers and conditional logic. Surprisingly good for its price. Emma's automation is more basic.

Brand Governance
Emma wins

Emma's locked templates and sub-accounts serve multi-location organizations. Moosend doesn't offer brand governance.

SMTP
Moosend wins

Moosend includes an SMTP server for transactional-style emails. Emma doesn't offer SMTP. For combined marketing + transactional needs, Moosend delivers more.

Pricing Comparison

At 10,000 subscribers

Emma
$99+/month

Base plan. Brand governance, basic automation.

Visit Emma
Moosend
$88/month

Pro plan. Unlimited emails, automation, landing pages, SMTP server.

Visit Moosend
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Emma
Moosend
Sequenzy
Email & Automation
Automation
Basic workflows
Visual automation builder
AI sequences
SMTP Server
Included
Landing Pages
Basic
Drag-and-drop
A/B Testing
Basic
Full
Subject line
Brand & Team
Brand Governance
Centralized control
Sub-Accounts
Per location
Approval Workflows
Built-in
Reporting
Basic
Advanced analytics
Email analytics
Value
Starting Price
$99/mo
$9/mo
Free
Free Trial
Demo only
30 days free
Free tier
Unlimited Emails
Plan dependent
Price at 10k
$99+/mo
$88/mo
$49/mo

Best For

When to choose each tool

Choose Emma if you...
  • Franchises needing brand-controlled email
  • Multi-location organizations
Choose Moosend if you...
  • Budget-conscious businesses
  • Companies wanting solid automation at low cost
  • Teams needing SMTP alongside marketing
  • SMBs wanting more features for less
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Specific

Neither Emma nor Moosend is built for SaaS. Sequenzy syncs with Stripe for subscription-aware automation.

Better SaaS Value

At $49/month, Sequenzy offers SaaS-specific features — Stripe integration, AI sequences, event-based automation.

Try Sequenzy Free

Overview

Emma and Moosend serve different needs at different prices. Moosend is affordable automation. Emma is brand governance for teams. For our take on Emma, see our Emma comparison.

Moosend's Value Proposition

Moosend delivers surprisingly good email automation at budget prices. Visual workflows, behavioral triggers, landing pages, and an SMTP server — all starting at $9/month. Emma charges $99+/month for basic email with governance features.

Emma's Governance Advantage

For multi-location organizations, Emma's locked templates and approval workflows maintain brand consistency. Moosend doesn't offer governance features — it's designed for straightforward email marketing.

The Value Gap

Moosend offers more email marketing features at a lower price. Unless brand governance is your primary need, Moosend is better value.

The Sequenzy Alternative

For SaaS founders, Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com