Overview
Moosend and MailerLite are both popular budget alternatives to Mailchimp. They compete for cost-conscious businesses that want solid email marketing without premium pricing.
Moosend wins on pure price. MailerLite wins on design, free tier, and versatility. Your priorities determine the right choice.
Price: Moosend's Clear Advantage
At 10,000 subscribers, Moosend costs $32/month. MailerLite costs $50/month. Both include unlimited sends.
That is $216/year saved with Moosend. For businesses where every dollar matters, Moosend delivers comparable core functionality at a lower price.
If budget is your primary concern, Moosend is the winner.
Free Tier: MailerLite's Edge
MailerLite offers a genuine free plan: 1,000 subscribers and 12,000 emails per month, forever. Moosend only has a 30-day trial.
For small businesses starting out, creators testing email marketing, or anyone wanting to learn without financial commitment, MailerLite's free tier is meaningful.
Design and Polish
MailerLite has invested heavily in user experience. The interface is cleaner. Templates are more professionally designed. The landing page builder produces better-looking pages.
Moosend is functional but feels less polished. If design quality matters to your brand, MailerLite justifies its premium.
Additional Features
MailerLite includes extras that Moosend lacks:
- Website builder: Create a simple website alongside your email list
- Blog: Publish content directly from MailerLite
- Digital product sales: Sell ebooks, courses, and downloads with Stripe integration
Moosend focuses purely on email marketing. MailerLite offers more versatility for creators and small businesses.
Automation Comparison
Both offer solid automation for budget platforms. Visual workflow builders, basic triggers, and common sequences work well on both.
MailerLite has slightly better e-commerce automation. Moosend's automation is simpler but handles standard use cases well. Neither matches premium platforms like ActiveCampaign.
The Choice
Choose Moosend when: Budget is the priority, design polish is secondary, and you need straightforward email marketing at the lowest price.
Choose MailerLite when: You want better design tools, need a free tier to start, or plan to sell digital products alongside email marketing.
For SaaS Companies
Neither Moosend nor MailerLite is built for SaaS. Both are general email marketing tools without subscription billing awareness.
Sequenzy offers Stripe integration for subscription-aware automation. At $49/month for 10k subscribers, it costs similar to MailerLite while providing trial expiry emails, failed payment recovery, and plan upgrade campaigns that neither budget platform offers.