CordialvsOmnisend

Cordial vs Omnisend

Enterprise personalization vs affordable e-commerce email + SMS

TL;DR

Omnisend is affordable e-commerce email + SMS starting at $16/month with Shopify integration. Cordial is enterprise personalization at $1,000+/month. Omnisend wins for most e-commerce businesses. Cordial wins for enterprise retailers needing real-time personalization.

Key Differences

The main things that set these tools apart

Price
Omnisend wins

Omnisend at $115/month vs Cordial at $1,000+/month. Nearly 10x cheaper. Omnisend includes email + SMS with e-commerce automation. The value gap is clear for most stores.

E-commerce Focus
Omnisend wins

Omnisend is purpose-built for e-commerce — Shopify integration, abandoned cart, product blocks, pop-ups. Cordial is broader enterprise but less specialized for mid-market e-commerce.

Personalization
Cordial wins

Cordial's real-time per-user content personalization is deeper than Omnisend's segment-based approach. For enterprise retailers with complex personalization, Cordial wins.

Accessibility
Omnisend wins

Omnisend has self-serve signup, a free tier, and pre-built automations. Cordial requires enterprise sales. For getting started quickly, Omnisend wins by default.

Pricing Comparison

At 10,000 subscribers

Cordial
$1,000+/month

Custom enterprise pricing. Annual contracts.

Visit Cordial
Omnisend
$115/month

Standard plan. Email + SMS, automation, segmentation.

Visit Omnisend
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Cordial
Omnisend
Sequenzy
E-commerce
Shopify Integration
Available
Deep native
Abandoned Cart
Pre-built automation
Product Recommendations
AI-powered real-time
Dynamic product blocks
Pop-ups & Forms
Built-in
Channels
Email
Full with personalization
Full
Full
SMS
Built-in
Push Notifications
Web push
Personalization
Real-time per-user
Segment-based
Template variables
Value
Price at 10k
$1,000+/mo
$115/mo
$49/mo
Free Tier
250 contacts, 500 emails/month
100 subscribers
Self-serve
Pre-built Automations
Custom
E-commerce templates
AI-generated

Best For

When to choose each tool

Choose Cordial if you...
  • Enterprise retailers with complex personalization
  • Large brands with millions of customers
Choose Omnisend if you...
  • Shopify stores wanting email + SMS
  • E-commerce businesses wanting pre-built automations
  • Online stores wanting affordable multi-channel
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Specific

Neither Cordial nor Omnisend is built for SaaS. Sequenzy has Stripe integration for subscription-aware automation at $49/month.

Try Sequenzy Free

Overview

Cordial and Omnisend serve different tiers of e-commerce. Omnisend is affordable, purpose-built e-commerce email + SMS. Cordial is enterprise personalization for major brands. For our take on each, see our Cordial comparison.

Omnisend's E-commerce Value

Omnisend delivers e-commerce email + SMS with Shopify integration, abandoned cart flows, product blocks, and pop-ups at $115/month. Pre-built automations get you started in minutes. For most online stores, this is everything needed.

When Cordial's Enterprise Features Matter

Enterprise retailers with millions of customers, complex product catalogs, and real-time personalization needs may outgrow Omnisend. Cordial's flexible data layer and per-user personalization handle these requirements. But most stores never reach this scale.

The Sequenzy Alternative

For SaaS founders (not e-commerce), Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com