CordialvsActiveCampaign

Cordial vs ActiveCampaign

Enterprise personalization vs automation excellence at SMB prices

TL;DR

ActiveCampaign has the best automation builder in the industry starting at $15/month. Cordial is enterprise personalization starting at $1,000+/month. ActiveCampaign wins on automation, value, and accessibility. Cordial wins on enterprise personalization depth.

Key Differences

The main things that set these tools apart

Automation Quality
ActiveCampaign wins

ActiveCampaign's automation builder is widely considered the best in the industry. Split-test entire paths, use predictive sending, build complex logic — at $79/month. Cordial's workflows are capable but cost 12x more.

Price
ActiveCampaign wins

ActiveCampaign at $79/month vs Cordial at $1,000+/month. Over 12x cheaper. ActiveCampaign includes CRM. The value gap is enormous.

Personalization
Cordial wins

Cordial's real-time per-user content personalization with flexible data is deeper than ActiveCampaign's conditional content. For enterprise personalization, Cordial wins.

Target Market

ActiveCampaign serves SMBs and mid-market with extraordinary value. Cordial serves enterprise retailers with specialized needs. Different markets, different price points.

Pricing Comparison

At 10,000 contacts

Cordial
$1,000+/month

Custom enterprise pricing. Annual contracts.

Visit Cordial
ActiveCampaign
$79/month

Pro plan. Advanced automation, predictive sending, CRM.

Visit ActiveCampaign
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Cordial
ActiveCampaign
Sequenzy
Automation
Visual Automation Builder
Enterprise workflows
Best-in-class
AI sequences
Split Testing Automations
Basic
Full split testing
Predictive Sending
AI-based
Yes (Pro plan)
Basic
CRM
Built-in (Plus plan)
Stripe-based
Personalization
Real-time Content
Advanced per-user
Conditional content blocks
Template variables
Data Flexibility
Flexible data layer
Custom fields
Attributes
SMS
Cross-channel
Email + SMS + push
Email + SMS + site messaging
Email
Value
Price at 10k
$1,000+/mo
$79/mo
$49/mo
Self-serve
Integrations
Growing
900+
Stripe + API
Ease of Use
Enterprise training
Intuitive
Simple

Best For

When to choose each tool

Choose Cordial if you...
  • Enterprise retailers needing deep personalization
  • Large brands with complex data schemas
  • Companies needing enterprise cross-channel
Choose ActiveCampaign if you...
  • SMBs wanting best-in-class automation
  • Companies wanting CRM + email combined
  • Teams wanting predictive sending at affordable prices
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting AI-generated sequences

When to Consider Sequenzy Instead

SaaS Email

Neither Cordial nor ActiveCampaign is built for SaaS. Sequenzy has Stripe integration for subscription-aware automation at $49/month.

Try Sequenzy Free

Overview

Cordial and ActiveCampaign are in different categories. ActiveCampaign has the best automation builder in the industry at SMB prices. Cordial is enterprise personalization at enterprise prices. For our take on each, see our Cordial comparison and ActiveCampaign comparison.

ActiveCampaign's Automation Dominance

ActiveCampaign's visual automation builder is widely considered the industry's best. Split-test entire automation paths, use predictive sending, build complex conditional workflows — all at $79/month. This level of automation at this price is unmatched.

Cordial's Different Game

Cordial isn't competing on automation. It's competing on real-time, per-user content personalization for enterprise retailers. Different strength, different market, different price. Most businesses need automation more than personalization.

The Sequenzy Alternative

For SaaS founders wanting transactional email and marketing campaigns with Stripe integration, Sequenzy offers SaaS-specific email at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com