CordialvsMailchimp

Cordial vs Mailchimp

Enterprise personalization vs the world's most popular email platform

TL;DR

Mailchimp is the most popular email platform starting at $13/month with millions of users. Cordial is enterprise personalization starting at $1,000+/month for major brands. Mailchimp wins for the vast majority of businesses. Cordial wins for enterprise retailers needing advanced personalization.

Key Differences

The main things that set these tools apart

Price & Accessibility
Mailchimp wins

Mailchimp at $100/month vs Cordial at $1,000+/month. 10x cheaper. Mailchimp has instant self-serve signup and a free tier. Cordial requires enterprise sales. For most businesses, Mailchimp is the obvious choice.

Personalization Depth
Cordial wins

Cordial's real-time, per-user content personalization is enterprise-grade. Mailchimp uses merge tags and segment-based content. For advanced personalization, Cordial is genuinely deeper.

Market Position
Mailchimp wins

Mailchimp has millions of users and is the most recognized email brand. Cordial serves hundreds of enterprise clients. Different scales, different markets.

Enterprise Features
Cordial wins

Cordial handles complex data schemas, real-time personalization, and enterprise-scale cross-channel marketing. Mailchimp is feature-rich but has enterprise limitations at scale.

Pricing Comparison

At 10,000 subscribers

Cordial
$1,000+/month

Custom enterprise pricing. Annual contracts.

Visit Cordial
Mailchimp
$100/month

Standard plan. Email campaigns, automation, A/B testing.

Visit Mailchimp
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Cordial
Mailchimp
Sequenzy
Email Marketing
Email Editor
Template-based
Drag-and-drop (iconic)
Drag-and-drop
Templates
Custom designed
100+ templates
AI-generated
Automation
Advanced workflows
Customer journeys
AI sequences
Personalization
Real-time per-user
Merge tags + segments
Template variables
Platform
Free Tier
500 contacts, 1,000 emails/month
100 subscribers
Self-serve
No (sales required)
Yes (instant signup)
E-commerce
Advanced integrations
Shopify, WooCommerce
Stripe
SMS
SMS add-on
Value
Price at 10k
$1,000+/mo
$100/mo
$49/mo
Brand Recognition
Enterprise niche
Household name
Growing
Ease of Use
Enterprise training
Very intuitive
Simple
Integrations
Growing
300+
Stripe + API

Best For

When to choose each tool

Choose Cordial if you...
  • Enterprise retailers with complex personalization needs
  • Large brands with millions of customers
  • Companies needing real-time content personalization
Choose Mailchimp if you...
  • Small to mid-size businesses wanting easy email marketing
  • Companies wanting the most popular, proven platform
  • Teams wanting quick setup and a free tier
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Specific

Neither Cordial nor Mailchimp is built for SaaS. Sequenzy combines transactional + marketing email with Stripe integration at $49/month.

Try Sequenzy Free

Overview

Cordial and Mailchimp are at opposite ends of the email market. Mailchimp is the world's most popular email platform serving millions. Cordial is enterprise personalization serving major brands. For our take on each, see our Cordial comparison and Mailchimp comparison.

Mailchimp for (Almost) Everyone

Mailchimp's accessibility is unmatched — free tier, instant signup, iconic editor, 300+ integrations. For small businesses, creators, and mid-market companies, Mailchimp does everything needed at a fraction of Cordial's price.

Cordial for Enterprise Retail

Cordial earns its 10x premium for enterprise retailers with millions of customers, complex product catalogs, and real-time personalization needs. But this is a narrow market. Most businesses never need what Cordial offers.

The Sequenzy Alternative

For SaaS founders wanting transactional email and marketing campaigns with Stripe integration, Sequenzy is purpose-built for subscription businesses at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

Related Comparisons

Cordial vs HubSpot

Compare these two popular email tools

Cordial vs Klaviyo

Compare these two popular email tools

Cordial vs Braze

Compare these two popular email tools

Cordial vs ActiveCampaign

Compare these two popular email tools

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com