CordialvsBraze

Cordial vs Braze

Real-time personalization vs customer engagement platform

TL;DR

Both are enterprise marketing platforms at $1,000+/month. Cordial excels at real-time data personalization and flexible data architecture. Braze excels at mobile engagement, AI, and cross-channel journey orchestration. Cordial wins for data-driven personalization. Braze wins for mobile-first engagement.

Key Differences

The main things that set these tools apart

Data & Personalization
Cordial wins

Cordial's flexible data layer handles complex schemas and real-time personalization at the individual level. Braze uses a more structured approach. For data-heavy personalization, Cordial is deeper.

Mobile Engagement
Braze wins

Braze was built mobile-first with deep SDKs, Content Cards, and in-app messaging. Cordial supports mobile but Braze's mobile experience is superior.

AI
Braze wins

Braze's Sage AI includes predictive and generative capabilities. Cordial has personalization AI. Braze's AI is broader and more advanced.

Price Transparency
Cordial wins

Neither is transparent. Cordial starts at ~$1,000/month. Braze starts at ~$50,000/year. Both require enterprise sales. Cordial is generally more accessible to mid-market.

Pricing Comparison

Enterprise pricing

Cordial
$1,000+/month

Custom enterprise pricing. Annual contracts. Implementation fees.

Visit Cordial
Braze
$50,000+/year

Custom enterprise pricing. Annual commitment required.

Visit Braze
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Cordial
Braze
Sequenzy
Personalization
Real-time Personalization
Advanced (core strength)
AI-powered (Sage)
Template variables
Data Architecture
Flexible data layer
User profiles + events
Subscriber attributes
Product Recommendations
AI-powered
Via integrations
Content Personalization
Real-time per-user
Liquid templating + AI
Variables
Engagement
Mobile App
Push + in-app
Deep mobile SDK
Journey Builder
Automation workflows
Canvas (advanced)
Sequences
Content Cards
AI/ML
Personalization AI
Sage AI (predictive + generative)
AI sequences
Channel
Email
Full
Full
Full
SMS
Push
Yes (best-in-class)
Webhooks

Best For

When to choose each tool

Choose Cordial if you...
  • Retail brands needing real-time product personalization
  • Companies with complex data schemas
  • Mid-market to enterprise with personalization focus
Choose Braze if you...
  • Mobile-first apps needing deep engagement
  • Enterprise brands wanting AI-powered campaigns
  • Companies needing Content Cards and in-app messaging
Choose Sequenzy if you...
  • SaaS founders needing affordable email
  • Teams wanting Stripe-integrated automation

When to Consider Sequenzy Instead

SaaS at Startup Prices

Both Cordial and Braze are enterprise platforms costing 20-1000x more than Sequenzy. For SaaS email with Stripe integration, Sequenzy is purpose-built at $49/month.

Try Sequenzy Free

Overview

Cordial and Braze are enterprise cross-channel marketing platforms competing for enterprise budgets. Cordial leads in real-time personalization. Braze leads in mobile engagement. For our take on each, see our Cordial comparison.

Cordial's Personalization Edge

Cordial's flexible data layer handles complex schemas — nested objects, arrays, real-time updates. Personalize every message at the individual level using live data. For retail brands with complex product catalogs and personalization needs, Cordial's data architecture is a genuine advantage.

Braze's Engagement Edge

Braze's Canvas journey builder, Sage AI, and Content Cards represent the most sophisticated engagement toolkit in the industry. Mobile SDKs are best-in-class. For mobile-first brands wanting AI-powered engagement, Braze is ahead.

The Sequenzy Alternative

For SaaS founders who don't need enterprise marketing, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month — 20-100x less than either enterprise platform.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com