CordialvsIterable

Cordial vs Iterable

Enterprise personalization vs growth marketing platform

TL;DR

Both are cross-channel marketing platforms. Cordial excels at real-time personalization with flexible data. Iterable excels at growth marketing with AI optimization and Studio workflows. Cordial wins on data flexibility. Iterable wins on workflow design and AI optimization.

Key Differences

The main things that set these tools apart

Data Approach
Cordial wins

Cordial's flexible data layer handles complex, nested data schemas. Iterable uses structured catalogs for product data. Cordial is more flexible; Iterable is more structured. Choose based on your data complexity.

Workflow Design
Iterable wins

Iterable's Studio workflow builder is highly regarded — clean, intuitive, and powerful. Cordial's automation builder is capable but less polished. For workflow UX, Iterable is ahead.

AI Optimization
Iterable wins

Iterable's AI-powered send time optimization and engagement scoring are more developed. Cordial's AI focuses on content personalization. Different AI strengths.

Price
Iterable wins

Iterable starts at ~$500/month. Cordial starts at ~$1,000/month. Both require enterprise sales, but Iterable's lower entry point makes it more accessible to growth-stage companies.

Pricing Comparison

Enterprise pricing

Cordial
$1,000+/month

Custom pricing. Annual contracts. Implementation fees.

Visit Cordial
Iterable
$500+/month

Growth plan. Email, push, SMS, in-app. Annual contract.

Visit Iterable
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Cordial
Iterable
Sequenzy
Cross-channel
Email
Full
Full
Full
SMS
Push
In-app
Yes (mobile inbox)
Intelligence
Personalization
Real-time per-user
Catalog-based
Template variables
Send Time Optimization
Basic
AI-powered
Basic
Workflow Builder
Visual automation
Studio (drag-and-drop)
Sequences
Data Flexibility
Flexible data layer
Structured catalogs
Attributes
Value
Starting Price
$1,000+/mo
$500+/mo
Free
Self-serve
Growth plan (limited)
Implementation
Weeks
Weeks
Minutes
API Quality
Good
Excellent
Good

Best For

When to choose each tool

Choose Cordial if you...
  • Retailers with complex data and personalization needs
  • Companies needing flexible data architecture
  • Enterprise brands wanting real-time content personalization
Choose Iterable if you...
  • Growth-stage companies wanting cross-channel marketing
  • Teams wanting best-in-class workflow design
  • Companies needing AI send time optimization
Choose Sequenzy if you...
  • SaaS founders needing affordable email
  • Teams wanting Stripe-integrated automation

When to Consider Sequenzy Instead

SaaS Email

Neither Cordial nor Iterable is built for SaaS. Sequenzy offers transactional + marketing email with Stripe integration at $49/month — a fraction of either enterprise platform.

Try Sequenzy Free

Overview

Cordial and Iterable are cross-channel marketing platforms competing for mid-market to enterprise budgets. Cordial leads in data flexibility. Iterable leads in workflow design and AI. For our take on each, see our Cordial comparison.

Iterable's Growth Marketing Focus

Iterable's Studio workflow builder is clean and intuitive. AI-powered send time optimization, engagement scoring, and structured catalogs make it a growth marketer's tool. The platform feels designed for teams that move fast.

Cordial's Data Advantage

Cordial handles complex, nested data schemas that Iterable's structured catalogs can't match. For retailers with complex product data and real-time personalization needs, Cordial's flexibility is genuinely superior.

The Sequenzy Alternative

For SaaS founders who don't need enterprise cross-channel marketing, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com