CordialvsDrip

Cordial vs Drip

Enterprise personalization vs e-commerce CRM

TL;DR

Drip is an e-commerce CRM with email automation starting at $39/month. Cordial is enterprise personalization at $1,000+/month. Drip wins for most e-commerce businesses on price and e-commerce focus. Cordial wins for enterprise retailers needing advanced personalization.

Key Differences

The main things that set these tools apart

Price
Drip wins

Drip at $154/month vs Cordial at $1,000+/month. Over 6x cheaper. Drip includes e-commerce CRM, email, SMS, and automation. For most online stores, Drip's value is clear.

E-commerce CRM
Drip wins

Drip's e-commerce CRM tracks customer behavior, purchase history, and lifetime value. It's purpose-built for online stores. Cordial integrates with CRMs but doesn't include one.

Personalization
Cordial wins

Cordial's real-time per-user personalization is deeper than Drip's segment-based approach. For enterprise retailers, this depth drives revenue.

Accessibility
Drip wins

Drip has self-serve signup, a free trial, and intuitive UX. Cordial requires enterprise sales and implementation. For most teams, Drip is dramatically faster to adopt.

Pricing Comparison

At 10,000 subscribers

Cordial
$1,000+/month

Custom enterprise pricing. Annual contracts.

Visit Cordial
Drip
$154/month

Standard plan. Email + SMS, automation, revenue attribution.

Visit Drip
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Cordial
Drip
Sequenzy
E-commerce
E-commerce CRM
Via integrations
Core feature
Stripe-based
Shopify Integration
Available
Deep native
Revenue Attribution
Advanced
Built-in
Basic
Behavioral Tracking
Advanced
E-commerce focused
Event-based
Marketing
Email
Full with personalization
Full with visual builder
Full
SMS
Personalization
Real-time per-user
Segment + behavior based
Template variables
Visual Workflows
Enterprise workflows
Visual automation builder
Sequences
Value
Price at 10k
$1,000+/mo
$154/mo
$49/mo
Free Trial
14 days
Free tier
Self-serve
Ease of Use
Enterprise
Intuitive
Simple

Best For

When to choose each tool

Choose Cordial if you...
  • Enterprise retailers with advanced personalization
  • Large brands with complex data needs
Choose Drip if you...
  • Online stores wanting e-commerce CRM
  • Shopify stores needing email + SMS automation
  • D2C brands wanting behavioral marketing
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Specific

Neither Cordial nor Drip is built for SaaS. Sequenzy has Stripe integration for subscription businesses at $49/month.

Try Sequenzy Free

Overview

Cordial and Drip serve different e-commerce tiers. Drip is an e-commerce CRM with email automation for growing stores. Cordial is enterprise personalization for major retailers. For our take on each, see our Cordial comparison.

Drip's E-commerce CRM

Drip combines CRM with email marketing — track customer behavior, purchase history, and lifetime value alongside email automation. For online stores, this integration is powerful. Cordial integrates with external CRMs but doesn't include one.

Cordial's Enterprise Scale

Enterprise retailers with millions of customers and complex personalization needs may outgrow Drip's capabilities. Cordial's flexible data layer and per-user personalization handle these enterprise requirements.

The Sequenzy Alternative

For SaaS founders (not e-commerce), Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com