Updated 2026-02-01

Best Email Marketing Tools for Welders

Win more jobs, build contractor relationships, and grow your welding business with the right email marketing platform.

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Welding work comes from relationships and reputation. Fabricators, contractors, and industrial clients need welders they can count on. Email marketing keeps you connected between jobs, showcases your capabilities, and generates referrals. Here are 13 email marketing platforms that work for welding businesses.

Why Welders Need Email Marketing

Stay Connected with Contractors

General contractors and fabrication shops need reliable welders. Email keeps you top of mind when projects require welding work.

Showcase Capabilities

Different welding certifications and specialties matter. Email lets you communicate what you can handle to the right people.

Follow Up on Bids

Not every bid wins immediately. Email follow-up keeps you in consideration when project timelines shift.

Build Industrial Relationships

Manufacturing and industrial clients provide steady work. Email nurtures these relationships between projects.

13 Best Email Marketing Tools for Welders

Our Top Pick for Welders
#1
Sequenzy

AI-powered email marketing for service businesses.

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Best for
Welders wanting automated business development
Pricing
$29/month for 50,000 emails

Pros

  • AI writes service sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform most businesses know.

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Best for
Welders wanting a familiar platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Well-known
  • Good for photos
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Not trade-focused
  • Support declined
  • Interface overwhelming
See Full Comparison
#3
Constant Contact

Reliable with phone support.

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Best for
Welders wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Reliable
  • Simple interface

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Basic segmentation
See Full Comparison
#4
Brevo

Good value with SMS included.

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Best for
Budget-conscious welders
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • Good value
  • SMS included
  • Generous free tier
  • Good automation

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#5
MailerLite

Clean and affordable for simple needs.

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Best for
Welders wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited automation
  • Basic reporting
  • Not trade-focused
See Full Comparison
#6
ActiveCampaign

Powerful automation for growing businesses.

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Best for
Large welding shops
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Lead scoring
  • Great deliverability

Cons

  • Learning curve
  • Complex interface
  • Price jumps
  • Overkill for most
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#7
GetResponse

All-in-one marketing platform.

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Best for
Welders wanting all-in-one tools
Pricing
From $19/month for 1,000 contacts

Pros

  • Landing pages
  • Automation
  • Good value
  • Webinars

Cons

  • Busy interface
  • Not trade-focused
  • Support varies
  • Features scattered
See Full Comparison
#8
AWeber

Simple and reliable for newsletters.

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Best for
Welders wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#9
HubSpot

Enterprise marketing platform.

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Best for
Large fabrication businesses only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill
  • Expensive
  • Complex setup
  • Lock-in risk
See Full Comparison
#10
Drip

E-commerce focused, not for services.

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Best for
Welders selling products
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • Analytics
  • Segmentation

Cons

  • E-commerce focused
  • Expensive
  • Not for services
  • Overkill
See Full Comparison
#11
ConvertKit

Built for creators, not contractors.

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Best for
Welders creating content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great newsletters
  • Clean interface
  • Tag automation
  • Creator community

Cons

  • Not for trades
  • Minimal design
  • No CRM
  • Limited business features
See Full Comparison
#12
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious welders
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Professional templates for branded emails.

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Best for
Welders prioritizing design
Pricing
From $9/month for 500 contacts

Pros

  • Professional templates
  • Great branding
  • Reliable delivery
  • Clean look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not trade-focused
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactBrevo
Bid follow-up
Project showcase
AI content
Simple interface
Medium
Automation
Basic
SMS support
Free tier

Email Sequences Every Welder Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Bid Follow-Up

Trigger: After submitting bid

Convert more bids into jobs.

Day 1
Your welding bid from {{company_name}}

Thank them. Recap bid. Certifications and capabilities.

Day 3
Questions about your welding project?

Address concerns. Share similar project photos.

Day 7
Still considering the project?

Gentle follow-up. Availability update.

Post-Project Follow-Up

Trigger: After completing project

Generate reviews and referrals.

Day 3
How does everything look, {{first_name}}?

Check in. Ensure satisfaction. Address concerns.

Day 7
Quick favor, {{first_name}}?

Request review. Make it easy with direct links.

Day 14
Know anyone who needs welding work?

Referral request. Types of projects you handle.

Contractor Relationship

Trigger: After meeting new contractor

Build relationships with contractors and fabricators.

Day 1
Great meeting you, {{first_name}}

Follow up. Certifications. Project photos.

Monthly
Recent work from {{company_name}}

Project updates. Availability. Keep connected.

Industrial Client Update

Trigger: Quarterly for industrial clients

Stay connected with manufacturing clients.

Quarterly
{{quarter}} Update from {{company_name}}

Capabilities update. New certifications. Availability.

Create These Sequences with AI

How to Choose the Right Email Tool

Simplicity matters. You need to spend time welding, not managing software.

Budget-friendly. Trade work has variable income. Keep marketing costs reasonable.

Mobile-friendly. You are on job sites. Choose tools that work on your phone.

What Works for Welders

Photos show quality. Images of your work demonstrate capabilities better than descriptions.

Follow-up wins jobs. Stay connected after bids. Projects get delayed and specifications change.

Certifications matter. Highlight relevant qualifications for different project types.

Getting Started

  1. Collect contacts from every bid and project
  2. Set up bid follow-up automation
  3. Create post-project review and referral sequences
  4. Build contractor relationship nurturing

Start simple and expand later.

Frequently Asked Questions

Monthly minimum to stay connected. Project showcases when you complete notable work. Quarterly updates for industrial clients.

Photos of completed work. Certifications and capabilities. Project case studies. Specialty welding highlights.

Follow up promptly. Share relevant certifications. Show similar completed projects. Stay professional.

Yes. Industrial and commercial clients have different needs than homeowners. Segment accordingly.

Stay in regular touch. Be reliable. Share your work. Be the welder they think of first.

Open rates, response rates, and jobs booked. Track which emails generate the most project requests.

Collect contacts from every bid. Website contact form. Business cards. Referrals.

Yes. Bid follow-ups, post-project sequences, and contractor updates can all be automated.

Be specific. 'Your welding bid' or 'Custom fabrication completed' work well.

Include certifications in your signature. Highlight relevant certifications for specific project types.

Ready to grow your welder practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com