How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Volume matters. Small venues can use simpler tools. High-volume venues need platforms that handle complexity.
Visual presentation. Your space is your product. Choose a platform that displays your venue beautifully.
Budget is real. Calculate cost at your expected list size, not starting prices.
What Actually Works for Venues
After talking to many venue operators about email marketing:
Speed wins inquiries. Fast response dramatically improves conversion. Automate this so no inquiry waits.
Photos sell. Your emails should showcase your space with beautiful event photos. Words alone do not capture a venue.
Follow up relentlessly. Most bookings happen after multiple touchpoints. Automated sequences ensure no lead falls through.
Getting Started
Pick a tool from this list. Then:
- Import your inquiry and past client list
- Set up inquiry response automation
- Create tour follow-up sequence
- Create event prep and post-event sequences
Start simple and expand later.