Updated 2026-02-01

Best Email Marketing Tools for Staffing Agencies

Engage clients, nurture candidates, and grow your staffing business with the right email marketing platform.

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Staffing agencies juggle two audiences: clients who need workers and candidates who need jobs. Email marketing helps you stay connected with both. Keep clients informed about talent availability, nurture candidate relationships between placements, and build your pipeline systematically. Here are 13 email marketing platforms that work for staffing agencies.

Why Staffing Agencies Need Email Marketing

Nurture Client Relationships

Hiring managers change jobs. Email keeps you connected across their careers, not just their current company.

Maintain Candidate Pipelines

Great candidates are not always available. Email keeps relationships warm so they think of you when they are ready to move.

Announce Available Talent

Let clients know when exceptional candidates are on the market. First mover advantage wins placements.

Share Market Insights

Salary trends, hiring data, and market conditions position you as a trusted advisor, not just a vendor.

13 Best Email Marketing Tools for Staffing Agencies

Our Top Pick for Staffing Agencies
#1
Sequenzy

AI-powered email marketing for service businesses.

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Best for
Staffing agencies wanting automated client and candidate communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes recruiting sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • No ATS integration
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#2
Mailchimp

Popular platform with broad integrations.

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Best for
Staffing agencies wanting a familiar platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Many integrations
  • Strong deliverability
  • Good analytics
  • Templates

Cons

  • Gets expensive
  • No recruiting features
  • Support declined
  • Interface overwhelming
See Full Comparison
#3
ActiveCampaign

Powerful automation for complex audiences.

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Best for
Large staffing agencies with structured processes
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Lead scoring
  • Multiple pipelines

Cons

  • Learning curve
  • Complex interface
  • Price jumps
  • No ATS integration
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#4
HubSpot

Enterprise marketing and CRM platform.

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Best for
Large staffing agencies with marketing teams
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for B2B
  • Excellent reporting
  • Sales tools

Cons

  • Expensive
  • Complex setup
  • Overkill for small agencies
  • Lock-in risk
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#5
Brevo

Good value with SMS included.

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Best for
Budget-conscious staffing agencies
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • Good value
  • SMS included
  • Generous free tier
  • Good automation

Cons

  • Daily limits
  • Support slow
  • No recruiting features
  • Branding on free
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#6
Constant Contact

Reliable with phone support.

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Best for
Staffing agencies wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Reliable
  • Simple interface

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Basic segmentation
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#7
MailerLite

Clean and affordable for newsletters.

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Best for
Staffing agencies wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited automation
  • Basic reporting
  • No recruiting features
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#8
GetResponse

All-in-one marketing platform.

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Best for
Staffing agencies doing virtual events
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Good value

Cons

  • Busy interface
  • No recruiting features
  • Support varies
  • Features scattered
See Full Comparison
#9
AWeber

Simple and reliable for newsletters.

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Best for
Staffing agencies wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
Drip

E-commerce focused but can work for B2B.

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Best for
Staffing agencies with online products
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Analytics
  • Segmentation
  • Revenue tracking

Cons

  • E-commerce focused
  • Expensive
  • Not recruiting focused
  • Overkill for most
See Full Comparison
#11
ConvertKit

Built for creators, not B2B services.

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Best for
Staffing industry content creators
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great newsletters
  • Clean interface
  • Tag automation
  • Creator community

Cons

  • Not B2B focused
  • Minimal design
  • No CRM
  • Not for recruiting
See Full Comparison
#12
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious staffing agencies
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • No recruiting features
See Full Comparison
#13
Campaign Monitor

Professional templates for branded emails.

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Best for
Staffing agencies prioritizing design
Pricing
From $9/month for 500 contacts

Pros

  • Professional templates
  • Great branding
  • Reliable delivery
  • Clean look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • No recruiting features
See Full Comparison

Feature Comparison

FeatureSequenzyActiveCampaignHubSpotMailchimp
Client nurture sequences
Candidate engagement
AI content
CRM integration
Basic
Automation
SMS support
Free tier

Email Sequences Every Staffing Agencie Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Client Nurture Sequence

Trigger: When client requests information

Build relationships with potential client companies.

Immediately
Staffing solutions for {{company_name}}

Introduce your services. Share relevant case studies.

Day 3
How we helped {{similar_company}} reduce hiring time

Case study with results. Demonstrate value.

Day 7
Current talent availability in {{industry}}

Share market insights. Position expertise.

Day 14
Ready to discuss your staffing needs?

Consultation offer. Clear call to action.

Candidate Warm Sequence

Trigger: When candidate joins database

Keep candidates engaged between placements.

Immediately
Welcome to {{agency_name}}, {{first_name}}

Thank them. What to expect. Current opportunities.

Monthly
New opportunities at {{agency_name}}

Job openings. Industry news. Career tips.

Market Update Newsletter

Trigger: Monthly

Position your agency as market experts.

Monthly
{{month}} Hiring Trends in {{industry}}

Salary data. Hiring trends. Market conditions.

Placement Follow-Up

Trigger: After successful placement

Maintain relationships after placement.

Day 30
How is {{candidate_name}} working out?

Check in with client. Gather feedback.

Day 90
3 months with {{candidate_name}}

Longer check in. Referral request.

Create These Sequences with AI

How to Choose the Right Email Tool

Audience management. You need to manage clients and candidates separately with different content.

List size matters. Candidate databases get large fast. Calculate costs at realistic list sizes.

CRM integration. Your email platform should work with your ATS or CRM if you have one.

What Works for Staffing Agencies

Two audiences, two strategies. Clients and candidates need completely different content and cadences.

Market expertise wins. Sharing hiring data and trends positions you as advisors, not just vendors.

Relationships survive job changes. Email keeps you connected as people move between companies.

Getting Started

  1. Segment your contacts into clients and candidates
  2. Set up client nurture automation
  3. Create monthly candidate engagement emails
  4. Plan market update newsletters

Start simple and expand later.

Frequently Asked Questions

Segment your lists carefully. Create separate sequences for each audience. Avoid sending client content to candidates and vice versa.

Monthly minimum for both audiences. More frequently when you have relevant opportunities or market updates.

Market insights, salary data, hiring trends, and case studies. Position yourself as an industry expert, not just a vendor.

Job opportunities, career advice, interview tips, and industry news. Provide value between placements.

Collect emails from every application. Job posting landing pages. Career content downloads. Networking events.

Collect emails from every inquiry. Industry events and conferences. Market research reports as lead magnets.

Open rates, click rates, and ultimately placements driven by email. Track which campaigns generate the most activity.

Yes. Nurture sequences, newsletters, and follow-ups can all be automated. Personal outreach still matters for closing deals.

Be specific and relevant. 'New {{role}} opportunity' for candidates. 'Talent available in {{skill}}' for clients.

Never include company names in blast emails for confidential searches. Personal outreach works better for sensitive placements.

Ready to grow your staffing agencie practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com