How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Portfolio size matters. Small portfolios can use simpler tools. Larger property management companies need platforms with more organization and team features.
Communication volume. If you manage many buildings, look for tools that make segmentation easy so tenants only get relevant messages.
Budget is real. Calculate cost at your expected contact list size, not starting prices.
What Actually Works for Property Managers
After talking to many property management professionals about email marketing:
Onboarding sets the tone. Automated welcome sequences make new tenants feel taken care of from day one. This reduces questions and builds goodwill.
Renewal reminders work. Starting the conversation 90 days out gives tenants time to decide and gives you time to find new tenants if needed.
Owners appreciate updates. Regular reports keep owners informed without constant phone calls. They feel confident their property is being managed well.
Getting Started
Pick a tool from this list. Then:
- Import your tenant and owner contact lists
- Set up a tenant onboarding sequence for new move-ins
- Create lease renewal reminders at 90, 60, and 30 days
- Build a monthly owner report template
Start simple and expand later.