The Pre-Seed Email Playbook

At pre-seed, your email strategy should be simple: collect addresses, stay in touch, and launch when ready. Do not waste time on complex automation, advanced segmentation, or multi-step workflows. You probably do not have enough users to justify any of that.

Your stack should be: one tool for collecting emails and sending updates. That is it. Everything else can wait until you have a product people are using.

Build in Public With Email

One of the most effective pre-seed email strategies is building in public via email. Send weekly updates about what you are building, what decisions you are making, and what you are learning. This builds trust, validates your approach, and creates a community of invested supporters who will become your first users.

Keep these updates short, honest, and personal. "Here is what I built this week" beats a polished marketing newsletter every time at this stage.

From Waitlist to Launch

When you are ready to launch, your waitlist is your unfair advantage. These people already raised their hand and said they are interested. The launch sequence is simple: announce it is live, give them early access, and ask for feedback. Three emails, sent within a week of launch, can determine whether your first month is successful.