The Seed-Stage Email Priority

At seed stage, you have three email priorities: onboard, convert, and retain. Everything else is a distraction.

Onboarding drives activation. Activation drives trial conversion. Trial conversion drives revenue. Dunning prevents churn. This is your email funnel. Build these three sequences first and optimize them before adding anything else.

Show Investors Your Email Metrics

Good email infrastructure generates the metrics seed investors care about. Your activation rate, trial-to-paid conversion rate, and churn rate are directly influenced by email automation. When you can show that your onboarding sequence drives 60% activation and your dunning emails recover 30% of failed payments, that is a compelling data story for your next raise.

One Tool or Two?

At seed stage, I recommend one tool if possible. Managing two email platforms (one for transactional, one for marketing) adds complexity you do not need. Tools like Sequenzy and Brevo handle both. If you really want best-in-class transactional delivery, pair Resend or Postmark with a marketing tool, but accept the additional integration work.