How to Choose the Right Email Tool for Your Optometry Practice
The best email marketing tool depends on your situation:
Practice size matters. Solo ODs or small practices can use simpler tools like MailerLite or Sequenzy. Multi-location groups need platforms like ActiveCampaign or HubSpot.
Optical focus matters. If retail optical sales are a major revenue driver, consider tools with e-commerce features like Drip or strong promotional capabilities.
Budget is real. Calculate cost at your expected patient list size. A tool costing $10/month for 500 contacts might cost $200/month with years of patient records.
What Actually Works for Optometry Practices
After talking to many optometrists about email marketing:
Automate exam reminders. Every practice should have automated sequences for annual exams. This alone justifies email marketing investment.
Do not forget contact lens reorders. Automated reorder reminders keep this revenue in your practice instead of going to online retailers.
Keep it simple. Start with exam reminders, contact lens reorders, and a monthly newsletter. Add more later.
Getting Started
Pick a tool from this list. Then:
- Import your patient list
- Set up annual exam reminder sequences
- Create contact lens reorder reminders
- Send a monthly newsletter with optical promotions
Start simple and expand later.