Updated 2026-02-01

Best Email Marketing Tools for Med Spas

Book more treatments, promote membership programs, and grow your med spa with the right email marketing platform.

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Running a med spa means balancing clinical excellence with business growth. You need to promote aesthetic treatments, drive repeat bookings, and build membership programs. Email marketing helps you stay connected with clients and fill your treatment rooms. But most email tools are not built for the luxury wellness space. Here are 13 platforms that actually work for med spas, ranked by ease of use, automation features, and value for money.

Why Med Spas Need Email Marketing

Promote New Treatments

When you add new technology or treatments, email reaches clients who already trust you. They are your best source of early adopters.

Drive Repeat Bookings

Botox wears off. Facials need refreshing. Automated sequences remind clients when it is time to rebook before they forget.

Build Membership Programs

Membership programs create recurring revenue. Email marketing nurtures clients toward membership and keeps members engaged.

Reduce No-Shows

Appointment reminders reduce missed appointments. That means more revenue and better client relationships.

13 Best Email Marketing Tools for Med Spas

Our Top Pick for Med Spas
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates client sequences automatically.

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Best for
Med spas wanting automated client communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes treatment follow-up and rebooking sequences
  • Simple interface staff can use
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Med spas wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for wellness
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#3
Constant Contact

Long-standing email platform popular with small businesses.

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Best for
Med spas wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Multi-location med spas with marketing staff
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for single locations
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious med spas needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Med spas wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Aesthetic services sometimes flagged
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#7
Drip

E-commerce focused but works for selling products and packages.

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Best for
Med spas with significant retail product sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for services only
  • Learning curve
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#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

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Best for
Med spas running educational events or webinars
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing page builder
  • Automation templates
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel bolted on
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#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Med spas wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators but works for content-focused businesses.

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Best for
Med spas creating regular educational content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Not for med spas
  • Limited design
  • No free landing pages
  • Wrong focus
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Med spa groups with marketing staff
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for most med spas
  • Expensive
  • Complex setup
  • Ecosystem commitment
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#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious med spas
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
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#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Upscale med spas prioritizing email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Luxury brand feel
  • Reliable delivery
  • Great visuals

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not med spa-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Appointment reminders
Treatment rebooking sequences
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Med Spa Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Treatment Follow-Up Sequence

Trigger: After any treatment

Keep clients engaged after treatments. Improve outcomes and drive rebooking.

Day 1
How are you feeling after your treatment, {{first_name}}?

Check on their experience. Aftercare reminders.

Day 7
Your one-week results update

What to expect as results develop. Answer common questions.

Based on treatment
Time to refresh your {{treatment_name}}?

Reminder when treatment results typically fade. Easy rebooking.

New Client Welcome

Trigger: After first visit

Turn first-time visitors into loyal clients. Build the relationship from day one.

Immediately
Welcome to {{spa_name}}, {{first_name}}

Thank them for visiting. Overview of your services and philosophy.

Day 7
A special offer for your next visit

Incentive to return. Suggest complementary treatments.

Day 30
How is your skin feeling?

Check in on results. Invite them back for next treatment.

Membership Promotion Sequence

Trigger: After 3rd visit

Convert regular clients to members. Memberships create recurring revenue.

Day 0
A better way to maintain your results

Introduce membership benefits. Calculate their potential savings.

Day 7
What our members are saying

Member testimonials and success stories.

Day 14
Limited time membership offer

Special enrollment incentive. Easy signup.

VIP and Seasonal Promotions

Trigger: Seasonal or for special events

Promote seasonal specials and VIP events to your best clients.

2 weeks before
Exclusive preview: {{promotion_name}}

Early access for loyal clients. Build anticipation.

1 week before
Your invitation to {{event_name}}

Event details or promotion specifics.

Day before
Last chance: {{promotion_name}} ends tomorrow

Create urgency. Final reminder.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Single vs multiple locations. Single med spas can use simpler tools. Multi-location operations need platforms with more sophistication.

Product sales. If you sell significant retail products, consider tools with e-commerce features. For services only, simpler tools work.

Brand positioning. Luxury med spas may want Campaign Monitor for visual elegance. Value-focused spas can use more affordable options.

What Actually Works for Med Spas

After talking to many med spa owners about email marketing:

Treatment timing is everything. Botox wears off in 3-4 months. Send rebooking reminders before results fade. Automated sequences handle this perfectly.

Membership conversion takes nurturing. Clients need multiple touchpoints before committing to membership. Email nurtures them toward the decision.

Visual content wins. Before/after results drive the most engagement. Get permission and showcase your best work.

Getting Started

Pick a tool from this list. Then:

  1. Import your client list
  2. Set up appointment reminder automation
  3. Create treatment-specific follow-up sequences
  4. Send a monthly newsletter with tips and promotions

Start simple and expand later.

Frequently Asked Questions

Monthly newsletters work well for your general client list. Treatment-specific follow-ups happen automatically based on timing. Promotional emails can be more frequent during special offers but avoid overwhelming clients.

Before/after results perform very well (with permission). Treatment education, seasonal skincare tips, and exclusive offers also drive engagement. Focus on transformation and results.

Target clients who visit regularly but have not joined. Show the value through savings calculations and member benefits. Use testimonials from happy members.

Both work together. Email for booking confirmation and prep instructions. Text for day-of reminders. Luxury clients often appreciate both.

Collect emails at every touchpoint. Offer valuable content like skincare guides or treatment information in exchange for signup. Promote on your website and social media.

Open rate (aim for 25%+), click rate (5%+), and revenue per email. Track bookings and membership signups that come from email campaigns.

Always get written permission. Use high-quality images that represent realistic results. Before/after content typically has the highest engagement.

Yes, to opted-in clients. Focus on education about treatments rather than aggressive promotions. Avoid making medical claims and follow advertising regulations.

Personalization works well. Examples: '{{first_name}}, time to refresh your Botox?' or 'Your exclusive summer skin prep guide' perform well. Avoid spammy language.

Send a friendly 'we miss you' email followed by a special offer to return. Highlight new treatments or technology since their last visit. Make rebooking easy.

Ready to grow your med spa practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com