How to Choose the Right Email Tool
Speed matters. When cancellations happen, fast notification fills spots. Choose tools that let you send quickly.
Photo support. Trip photos sell future trips. Choose platforms that showcase images beautifully.
Mobile friendly. Many guides work from phones in the field. Choose tools that work on mobile.
What Works for Guide Marketing
Repeat clients are everything. Guides live on clients who come back year after year. Nurture those relationships.
Photos drive bookings. Success photos inspire future trips. Share them often and well.
Timing is critical. Send booking announcements before clients plan trips elsewhere. Annual reminders work.
Getting Started
- Compile all past client contact information
- Set up post-trip follow-up automation
- Create seasonal booking announcement templates
- Build a last-minute availability notification system
Start simple and expand later.