Updated 2026-02-01

Best Email Marketing Tools for Campgrounds & RV Parks

Fill more sites, build guest loyalty, and grow your campground business with the right email marketing platform.

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Campground marketing has changed. Guests research online, compare options, and book directly. Email lets you stay connected with past guests, announce seasonal openings, and fill last-minute vacancies. Your repeat guests are your best guests. Email brings them back year after year. Here are 13 email marketing platforms that work for campgrounds and RV parks.

Why Campgrounds Need Email Marketing

Drive Repeat Bookings

Guests who loved their stay want to come back. Email reminders at the right time bring them back before they book elsewhere.

Fill Last-Minute Vacancies

Cancellations happen. Email your nearby guests list when sites open up unexpectedly. Fill gaps in your calendar.

Promote Seasonal Specials

Shoulder season rates, holiday weekends, special events. Email gets your offers to people who actually want to camp.

Build Community

Campgrounds are communities. Share improvements, events, and updates. Engaged guests become ambassadors.

13 Best Email Marketing Tools for Campgrounds & RV Parks

Our Top Pick for Campgrounds & RV Parks
#1
Sequenzy

AI-powered email marketing for hospitality businesses.

Visit
Best for
Campgrounds wanting automated guest communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes guest sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform with broad integrations.

Visit
Best for
Campgrounds wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Many templates
  • Broad integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Not hospitality-focused
  • Support declined
  • Interface overwhelming
See Full Comparison
#3
MailerLite

Clean and affordable for newsletters.

Visit
Best for
Campgrounds wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval time
See Full Comparison
#4
Brevo

Good value with SMS included.

Visit
Best for
Budget-conscious campgrounds
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Good automation
  • Transactional email

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#5
Constant Contact

Reliable with phone support.

Visit
Best for
Campgrounds wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Event features
  • Reliable

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Not hospitality-focused
See Full Comparison
#6
ActiveCampaign

Powerful automation for growing businesses.

Visit
Best for
Large RV parks with complex needs
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Complex interface
  • Price jumps
  • Overkill for most
See Full Comparison
#7
ConvertKit

Built for creators who share content.

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Best for
Campgrounds sharing outdoor content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Creator-focused
  • Great newsletters
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Less visual focus
  • Expensive at scale
  • No free landing pages
See Full Comparison
#8
AWeber

Simple and reliable for newsletters.

Visit
Best for
Campgrounds wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#9
GetResponse

All-in-one with webinar capability.

Visit
Best for
Campgrounds doing virtual events
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Competitive pricing

Cons

  • Busy interface
  • Editor basic
  • Support varies
  • Features scattered
See Full Comparison
#10
Campaign Monitor

Beautiful templates for visual content.

Visit
Best for
Campgrounds prioritizing visual presentation
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for photos
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not hospitality-specific
See Full Comparison
#11
Drip

E-commerce focused for online bookings.

Visit
Best for
Campgrounds with heavy online bookings
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • E-commerce features
  • Analytics

Cons

  • Built for e-commerce
  • Expensive
  • Learning curve
  • Overkill for most
See Full Comparison
#12
HubSpot

Enterprise solution for large operations.

Visit
Best for
Large camping resorts only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Reporting
  • Integrations

Cons

  • Overkill
  • Expensive
  • Complex
  • Lock-in
See Full Comparison
#13
Moosend

Budget-friendly with good features.

Visit
Best for
Very price-conscious campgrounds
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpMailerLiteBrevo
Season announcements
Booking follow-ups
AI content
Drag-and-drop editor
Automation
Landing pages
Free tier

Email Sequences Every Campgrounds & RV Park Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Pre-Arrival Welcome

Trigger: When booking is confirmed

Prepare guests for a great stay.

Immediately
Your reservation at {{campground_name}} is confirmed!

Confirmation details. What to expect. Check-in instructions.

1 week before
Getting ready for your trip to {{campground_name}}

Packing tips. Amenities overview. Area activities.

Day before
See you tomorrow, {{first_name}}!

Final check-in details. Office hours. Site map. Contact info.

Post-Stay Follow-Up

Trigger: After checkout

Thank guests and encourage reviews and rebooking.

Day 1
Thanks for staying with us, {{first_name}}!

Thank them. Ask about experience. Review request link.

Day 7
Share your favorite moment?

Review reminder. Social media invitation. Photo submission.

Day 30
Ready to book your next trip?

Invitation to book again. Upcoming availability. Return guest offer.

Season Opening Announcement

Trigger: Before season starts

Let past guests know you are opening.

8 weeks before
{{campground_name}} opens {{open_date}}!

Season announcement. What is new. Early booking benefits.

4 weeks before
Popular dates filling fast

Book now urgency. Holiday weekend availability.

2 weeks before
Season starts soon!

Final reminder. Last chance for early season deals.

Last-Minute Availability

Trigger: When cancellations create openings

Fill unexpected vacancies quickly.

Immediately
Last minute opening: {{date_range}}

Surprise availability. Special pricing. Book now call to action.

Create These Sequences with AI

How to Choose the Right Email Tool

Seasonality matters. Choose platforms that make scheduling seasonal campaigns easy and handle variable sending volumes.

Simplicity for busy season. You need tools that work quickly during your busiest times.

Budget reality. Campground margins can be tight. Calculate costs at your expected list size.

What Works for Campground Marketing

Past guests are gold. Your previous guests are your most likely future guests. Stay connected.

Timing drives bookings. Send booking reminders before guests make other plans. Anniversary of last stay works well.

Last-minute fills quickly. Build a list of guests who want cancellation notifications. Fill gaps fast.

Getting Started

  1. Collect emails from every guest at check-in
  2. Set up post-stay follow-up automation
  3. Create season opening announcement templates
  4. Build a last-minute availability notification list

Start simple and expand later.

Frequently Asked Questions

Monthly during off-season. Weekly or bi-weekly during booking season. More often for time-sensitive availability and events.

Seasonal opening announcements, last-minute availability, area activities and events, campground improvements, and guest photos and stories.

Collect emails at check-in. Wifi signup that requires email. Website signup with discount offer. Giveaway entries.

Yes. Segment by site type (RV, tent, cabin), distance from campground, visit frequency, and season preferences.

Build a waitlist of nearby guests. Send immediate notification when sites open. Offer time-limited special pricing.

Open rates, click rates to booking page, actual bookings from email, and repeat guest rate.

Post-stay follow-ups with rebooking offer. Anniversary emails on stay date. Loyalty rewards for repeat guests.

Be specific. 'Holiday weekend sites available' or 'Opening May 1st' work well. Include dates and urgency when relevant.

Yes. Monthly updates keep you top of mind. Share improvements, area news, and early booking opportunities.

Set up templates and automations before season starts. Schedule seasonal campaigns in advance. Use simple tools anyone can manage.

Ready to grow your campgrounds & rv park practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com