How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Visual presentation matters. Food sells with beautiful photos. Choose tools that showcase your work well.
Business size. Solo caterers can use simple tools. Larger operations need more organization.
Budget is real. Calculate cost at your expected list size.
What Actually Works for Caterers
After talking to many catering business owners about email marketing:
Seasonal timing drives revenue. Holiday and wedding season emails sent early capture bookings before competitors.
Beautiful food photos sell. Professional food photography in emails dramatically increases inquiries.
Corporate clients need nurturing. Regular contact with corporate clients keeps you top of mind for quarterly events.
Getting Started
Pick a tool from this list. Then:
- Import your client and prospect list
- Set up inquiry follow-up sequences
- Create seasonal campaign templates
- Build post-event follow-up automation
Start simple and expand later.