How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Gig volume matters. Weekend DJs can use simpler tools. Full-time DJs need platforms that handle complexity.
Fan list vs client list. If you have a big fan following, you need tools that handle large lists affordably.
Budget is real. Calculate cost at your expected list size, not starting prices.
What Actually Works for DJs
After talking to many DJs about email marketing:
Speed wins bookings. Fast inquiry response dramatically improves booking rates. Automate this so no inquiry waits.
Prep clients well. Event prep emails set expectations and ensure smooth events. Well-prepared clients are happier.
Ask for referrals. Most DJs never ask. A simple request to happy clients generates new bookings.
Getting Started
Pick a tool from this list. Then:
- Import your booking and fan lists
- Set up inquiry response automation
- Create event prep sequence
- Create post-event follow-up sequence
Start simple and expand later.