Updated 2026-02-01

Best Email Marketing Tools for Commercial Real Estate Brokers

Win more listings, nurture investor relationships, and close bigger deals with the right email marketing platform.

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Commercial real estate is a relationship business. You need to stay connected with property owners, investors, tenants, and other brokers across long deal cycles. Email marketing keeps you top of mind during months or years of nurturing. But most email tools are not built for CRE professionals. Here are 13 platforms that actually work for commercial brokers, ranked by ease of use, automation features, and value for money.

Why Commercial Real Estate Brokers Need Email Marketing

Nurture Long Sales Cycles

CRE deals take months or years. Email keeps you connected with prospects through the entire cycle until they are ready to transact.

Stay Top of Mind

Property owners and investors work with brokers they remember. Regular email touchpoints ensure you are the first call when they are ready.

Share Market Intelligence

Market updates, new listings, and investment opportunities position you as the expert. Email is the best channel for delivering this value.

Build Your Network

CRE runs on relationships. Email helps maintain connections with hundreds of contacts without manual outreach.

13 Best Email Marketing Tools for Commercial Real Estate Brokers

Our Top Pick for Commercial Real Estate Brokers
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates nurture sequences automatically.

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Best for
CRE brokers wanting automated communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes market update and listing sequences
  • Simple interface for busy brokers
  • Pay for emails sent, not contacts
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Brokers wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive template library
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface can feel overwhelming
  • Support quality has declined
  • Not CRE-specific
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with small businesses.

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Best for
Brokers wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event features for open houses
  • Social media integration

Cons

  • Limited automation
  • Templates feel dated
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Large brokerages with marketing support
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for solo brokers
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious brokers needing reliable email
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional email
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Brokers wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Approval takes time
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#7
Drip

E-commerce focused. Less relevant for CRE services.

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Best for
Not recommended for CRE brokers
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Not relevant for CRE
  • Learning curve
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#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

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Best for
Brokers running webinars or investor presentations
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing page builder
  • Automation templates
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel scattered
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#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Brokers wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators. Works if you create CRE content.

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Best for
Brokers who create market content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator community

Cons

  • Minimal design options
  • Not CRE-focused
  • Expensive at scale
  • Limited visual customization
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Large brokerages with marketing staff
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for individuals
  • Expensive
  • Complex setup
  • Ecosystem lock-in
See Full Comparison
#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious brokers
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Brokers prioritizing email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for property photos
  • Reliable delivery
  • Professional look

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not CRE-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Listing announcement automation
Long-term nurture sequences
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Commercial Real Estate Broker Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Contact Nurture

Trigger: When you meet a new prospect

Build relationship with new contacts over time.

Day 1
Great connecting with you, {{first_name}}

Thank them. Share your focus and recent activity.

Day 14
Market update: {{market_area}}

Share market insights. Position yourself as expert.

Monthly
New opportunities in {{property_type}}

Relevant listings or market trends.

New Listing Announcement

Trigger: When you have a new exclusive listing

Announce new listings to your investor and tenant database.

Immediately
New listing: {{property_address}}

Property details. Photos. Investment highlights.

Day 7
Strong interest in {{property_address}}

Update on activity. Create urgency.

Investor Update Sequence

Trigger: Quarterly

Keep investors informed about market and opportunities.

Quarterly
Q{{quarter}} {{market}} Market Update

Market trends. Cap rates. Notable transactions. Investment outlook.

Post-Deal Follow-Up

Trigger: After closing a transaction

Maintain relationship and generate referrals.

Day 1
Congratulations on closing {{property_address}}

Celebrate the close. Thank them. Confirm ongoing support.

Day 30
How is everything going with {{property_address}}?

Check in. Build relationship. Identify future needs.

Day 90
Any colleagues I should connect with?

Referral request. Keep relationship warm.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Database size matters. Large databases need platforms that scale affordably. Watch pricing tiers carefully.

Segmentation needs. CRE requires sophisticated segmentation by property type, market, and buyer criteria.

Relationship focus. Choose tools that support long-term nurturing over quick transactions.

What Actually Works for CRE Brokers

After talking to many commercial brokers about email marketing:

Consistency wins. Regular market updates keep you top of mind through long sales cycles.

Value first. Provide market intelligence before asking for anything. Be the expert source.

Segment wisely. Send relevant content. Industrial investors do not care about retail listings.

Getting Started

Pick a tool from this list. Then:

  1. Import and segment your contact database
  2. Set up a monthly market update template
  3. Create new listing announcement sequence
  4. Plan quarterly investor updates

Start simple and expand later.

Frequently Asked Questions

Monthly minimum for general market updates. More frequently when you have relevant listings. The key is providing value, not just promotion.

Market intelligence and data. New listings relevant to the recipient. Transaction announcements. Investment analysis. Content that helps them make decisions.

Consistent monthly touchpoints with valuable market insights. Segment by property type or investment criteria for relevant content. Automated sequences ensure no lead goes cold.

Yes. Segment by investor vs tenant, property type interest, market area, deal size, and investment criteria. Send relevant content to each segment.

Collect emails at every meeting and networking event. Put signup on your website for market reports. Offer valuable content like market analysis in exchange for email.

Open rate (aim for 25%+), click rate (3%+), and reply rate. Track which emails lead to conversations and eventually transactions.

Stay in touch consistently so clients remember you. Ask specifically after successful closings. Make referral requests personal, not automated.

Much of it, yes. Market updates, new contact nurturing, and listing announcements can be automated. High-value relationship touches should remain personal.

Be specific and relevant. Examples: '5% cap rate industrial in {{market}}' or 'Q3 retail market update' work well. Avoid generic language.

Clean and professional matters more than flashy. Property photos should be high quality. Make emails easy to scan. Decision makers are busy.

Ready to grow your commercial real estate broker practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com