Choosing the Right Platform for Your B2B Company
The best tool depends on your sales motion, team size, and technical resources.
If you want marketing and sales aligned, ActiveCampaign provides CRM, lead scoring, and sales pipeline alongside powerful email automation. One platform for the full buyer journey.
If you are product-led, Customer.io gives you the deepest behavioral triggers based on product usage. Loops is a modern alternative for B2B SaaS companies.
If you want efficiency, Sequenzy's AI generates professional B2B nurture sequences in seconds. The pay-per-email pricing works well for smaller, targeted B2B lists.
The B2B Email Revenue Engine
Three strategies drive the most pipeline for B2B companies:
Lead nurturing moves prospects from awareness to consideration. A content-driven sequence of case studies, insights, and educational resources builds trust and keeps your company in the conversation during long buying cycles.
Sales enablement supports active deals. Automated follow-ups, resource sharing, and stakeholder-specific content help your sales team advance opportunities more efficiently.
Customer expansion grows revenue from existing accounts. Usage-based triggers and milestone emails encourage upgrades, additional seats, and expanded use cases.
Getting Started
- Create a lead nurture sequence with 6-12 emails of genuinely valuable B2B content
- Set up lead scoring to identify sales-ready prospects automatically
- Build post-demo follow-up to maintain momentum after sales conversations
- Commit to a regular newsletter with industry insights and thought leadership
- Align with sales on lead handoff criteria and shared engagement data
The B2B companies that generate the most pipeline from email are the ones that provide genuine value in every message. Buyers can smell self-serving content. Lead with expertise and the sales follow naturally.