How to Choose the Right Email Tool
List size matters. Alumni databases can be large. Understand pricing at scale.
Nonprofit pricing helps. Most platforms offer discounts. Take advantage.
Segmentation is essential. Alumni have different interests by class, location, and engagement.
What Works for Alumni Email
Nostalgia connects. Alumni love hearing about classmates and remembering shared experiences.
Class identity matters. Communications segmented by class year perform better.
Events drive engagement. Reunions and gatherings create the engagement that leads to giving.
Getting Started
- Clean and segment your alumni database
- Set up welcome sequence for new graduates
- Create reunion promotion templates
- Plan your annual giving campaign calendar
Start simple and expand later.