24 HubSpot Alternatives for Growing Teams

NetHunt CRM is a sales CRM built directly inside Gmail, designed for teams that want to manage leads, deals, and communication without switching between multiple tools. Instead of a complex standalone platform like HubSpot, NetHunt turns your inbox into a fully functional CRM, helping teams organize pipelines, automate follow-ups, and track customer interactions from one place.

Powerful automation with CRM included. Much cheaper than HubSpot with comparable automation capabilities.

Less of a full platform but excellent for email + CRM. ActiveCampaign's visual automation builder is arguably more flexible than HubSpot's workflows, letting you create complex branching sequences with conditions, waits, and CRM actions in a single canvas. At $79/month for 10,000 contacts versus HubSpot's $800+/month for Marketing Hub Professional, teams that primarily need marketing automation with basic sales pipeline management save substantially without sacrificing the features they actually use daily. The CRM isn't as deep as HubSpot's, but for most SMBs it covers what matters.

Budget-friendly with basic CRM included. Unlimited contacts, SMS, and transactional.

Much cheaper than HubSpot for basic needs. Brevo's pricing model charges by email volume rather than contacts, so you can maintain a large database without the per-contact escalation that makes HubSpot expensive at scale. The built-in CRM handles basic deal tracking and pipeline management, and you get SMS marketing, transactional email, and landing pages included - features that would require multiple HubSpot hubs or add-ons. The trade-off is a less polished interface and simpler automation, but for teams where budget matters more than sophistication, Brevo covers the essentials at roughly 3% of HubSpot Professional's cost.

The one everyone knows. Has landing pages and basic automation. Much cheaper than HubSpot for email-focused teams.

Mailchimp has evolved from a pure email tool into a light marketing platform with landing pages, a basic website builder, social posting, and a growing set of automation features. At $110-135/month for 10,000 contacts, it's significantly cheaper than HubSpot Professional while offering enough functionality for teams that don't need a full CRM or sales pipeline. The main frustration is that Mailchimp counts unsubscribed and non-marketing contacts toward your plan limit, and its automation capabilities remain simpler than both HubSpot and ActiveCampaign for complex multi-step workflows.

Sales-focused CRM with email integration. If sales pipeline is your priority over marketing, Pipedrive is excellent and cheaper.

Pipedrive's visual pipeline management is widely considered more intuitive than HubSpot's deal board, with drag-and-drop stages and activity-based selling baked into the core experience. At $49/user/month for the Professional plan, it's more affordable than HubSpot for small sales teams, though the per-user pricing can add up for larger organizations. The key trade-off is that Pipedrive is a sales tool first - marketing automation, landing pages, and content management aren't part of the package, so teams that need both marketing and sales will need to pair it with a separate email platform.

Affordable CRM with email marketing add-on. Part of the Zoho ecosystem. Much cheaper than HubSpot with similar breadth.

Zoho offers over 45 integrated business apps - CRM, email campaigns, social media, analytics, invoicing, and more - creating a suite that rivals HubSpot's breadth at a fraction of the cost. The CRM itself is feature-rich with custom modules, workflow automation, and AI-powered predictions through Zia. The catch is that email marketing (Zoho Campaigns) is a separate product you'll need to add, and the interface can feel dated and cluttered compared to HubSpot's more polished design. For teams already using any Zoho product, the ecosystem advantage and significantly lower per-user pricing make it a compelling HubSpot alternative.

Behavioral automation for PLG companies. No CRM but excellent for product-led growth email.

Different use case than HubSpot. Customer.io excels at triggering messages based on what users actually do in your product - page views, feature usage, billing events - with a data model that's more flexible than HubSpot's contact properties. It supports email, push notifications, SMS, and in-app messaging from a single platform, making it ideal for product-led growth companies that need multi-channel behavioral automation. At $100/month for 5,000 profiles, it's not cheap, and the Essentials plan limits you to basic features while the Premium plan (starting at $1,000/month) unlocks the full power. It's a fundamentally different tool than HubSpot - no CRM, no sales pipeline - but for PLG teams, it's often a better fit.

The enterprise CRM leader. More expensive than HubSpot but more powerful. For large enterprises with complex needs.

Salesforce dominates the enterprise CRM market with virtually unlimited customization through its platform - custom objects, Apex code, Lightning components, and an ecosystem of thousands of AppExchange integrations. Marketing Cloud (formerly ExactTarget) handles email marketing at enterprise scale, though it's a separate product with its own pricing and learning curve. The trade-off versus HubSpot is significant: Salesforce typically requires dedicated admins or consultants, implementation takes months rather than days, and costs can easily exceed $150/user/month before adding marketing tools. It's the right choice for organizations with complex, multi-department needs that have outgrown HubSpot's capabilities, but it's overkill for most small to mid-size teams.

CRM suite with marketing automation. More affordable than HubSpot with similar breadth.

Good for SMBs. Freshworks offers a unified platform spanning CRM (Freshsales), support (Freshdesk), marketing (Freshmarketer), and IT (Freshservice), creating a suite that covers similar ground to HubSpot at lower per-user pricing. The interface is cleaner and more modern than many enterprise tools, with AI-powered features like lead scoring and conversation bots included rather than gated behind expensive tiers. The main limitation is ecosystem size - Freshworks has fewer third-party integrations and a smaller community than HubSpot, and its marketing automation capabilities aren't as deep. For SMBs that want a unified business platform without HubSpot's premium pricing, Freshworks strikes a reasonable balance between features and affordability.

Affordable email with landing pages and website builder. Much simpler and cheaper than HubSpot for email-focused teams.

MailerLite has earned a strong reputation for offering a clean, intuitive interface with features like drag-and-drop email building, landing pages, pop-ups, and even a website builder - all at prices that start free for up to 1,000 subscribers. At $50/month for 10,000 subscribers on the Growing Business plan, it's a fraction of what HubSpot charges for similar email capabilities. The trade-off is clear: no CRM, no sales tools, no service hub - MailerLite is purely a marketing tool. But for teams that handle CRM elsewhere and just need solid email marketing with good automation, it's hard to beat the value.

Full marketing suite with webinars, landing pages, and automation. More affordable than HubSpot with good breadth of features.

GetResponse stands out from other HubSpot alternatives by including webinar hosting directly in its platform - a feature that typically requires a separate tool like Zoom or WebinarJam. The conversion funnel builder helps create complete marketing flows from ad to landing page to email sequence, competing with what HubSpot offers in its Professional tier. At $69/month for 10,000 contacts, it costs less than 10% of HubSpot Professional while covering email marketing, landing pages, automation, and webinars. The interface can feel cluttered with so many features packed in, and there's no CRM comparable to HubSpot's, but for marketing teams that run webinars as a key channel, GetResponse offers unusual value.

E-commerce email and SMS powerhouse. If you're on Shopify, Klaviyo is better for e-commerce than HubSpot's marketing hub.

Klaviyo's deep Shopify integration syncs product catalogs, purchase history, and browsing behavior to power automated flows like abandoned cart recovery, post-purchase follow-ups, and personalized product recommendations - features that HubSpot's Marketing Hub handles less natively. SMS marketing is built into the platform rather than being an add-on, and the predictive analytics help identify which customers are likely to churn or make repeat purchases. At $150+/month for 10,000 profiles, Klaviyo is expensive but still cheaper than HubSpot Professional, and for e-commerce stores the ROI from specialized flows typically justifies the investment. It's not a CRM replacement though - Klaviyo is purely marketing focused.

E-commerce CRM with powerful automation for online stores. Where HubSpot tries to be everything for everyone, Drip focuses exclusively on helping e-commerce brands build customer relationships through targeted email and SMS automation.

Its visual workflow builder rivals HubSpot's in flexibility but comes pre-loaded with e-commerce-specific triggers like browse abandonment, post-purchase sequences, and win-back campaigns. At $39/month for 2,500 contacts, Drip is substantially cheaper than HubSpot for smaller stores, though pricing scales to around $154/month at 10,000 contacts. The trade-off versus HubSpot is clear: no CRM for sales teams, no service hub, no content management - but if you run an online store and want marketing automation that understands e-commerce out of the box, Drip delivers without HubSpot's complexity.

All-in-one CRM with email, automation, and invoicing for small businesses. Formerly Infusionsoft, Keap is the closest thing to a "mini HubSpot" - it bundles CRM, email marketing, automation, appointment scheduling, invoicing, and payments into a single platform.

For solo entrepreneurs and very small businesses, this means you don't need to stitch together multiple tools the way you would if replacing HubSpot piecemeal. At $249/month for 1,500 contacts, Keap isn't cheap, but it's still less than HubSpot Professional and includes features like invoicing that HubSpot charges extra for. The catch is that the interface feels dated compared to HubSpot's clean design, and the automation builder has a steep learning curve that earned Infusionsoft its reputation as "Confusionsoft." Still, for service businesses that need CRM + marketing + payments in one place, Keap is a legitimate HubSpot alternative.

Simple email marketing for small businesses and nonprofits. If HubSpot's complexity and price tag scare you, Constant Contact is the polar opposite - straightforward email marketing with event management, surveys, and social posting that anyone can figure out in an afternoon.

There's no CRM, no sales pipeline, and no service hub, but that's the point. At $80/month for 10,000 contacts, it costs roughly 10% of HubSpot Professional while covering the email marketing basics that most small businesses and nonprofits actually need. The automation is basic (welcome series, birthday emails, simple drip campaigns), and power users will quickly hit limits. But for organizations that found HubSpot overwhelming and just want to send newsletters and manage events, Constant Contact gets out of your way.

Budget email marketing with surprisingly good automation. Moosend is the HubSpot alternative for teams who want decent marketing automation without paying anything close to HubSpot prices.

At $48/month for 10,000 subscribers, you get visual automation workflows, landing pages, subscription forms, and real-time analytics - features that HubSpot gates behind its $800+/month Professional tier. The automation builder supports conditional logic, custom triggers, and multi-step sequences that punch above Moosend's weight class. There's no CRM and no sales tools, so this isn't a full HubSpot replacement. But if you're paying for HubSpot Marketing Hub and only using email campaigns and basic automation, Moosend delivers 80% of the capability at 6% of the cost. The interface is clean and modern, making it accessible even for non-technical marketers.

Omnichannel marketing for e-commerce with email, SMS, and push notifications. While HubSpot tries to serve every industry, Omnisend focuses entirely on e-commerce merchants and does it well.

The platform combines email, SMS, and web push notifications in a single automation workflow - something HubSpot charges separately for across different hubs. Pre-built automation workflows for cart abandonment, order confirmations, and product recommendations come ready to use out of the box. At $59/month for 10,000 contacts, Omnisend is a fraction of HubSpot's cost and includes features that e-commerce stores actually need rather than generic B2B tools they don't. The limitation is obvious: if you're not in e-commerce, Omnisend won't work for you. But for Shopify, WooCommerce, and BigCommerce stores paying for HubSpot Marketing Hub, this is a much better fit.

Enterprise B2B marketing automation, now part of Adobe. Marketo Engage is for organizations that have outgrown HubSpot's marketing automation and need enterprise-grade lead management, account-based marketing, and multi-touch attribution.

Its lead scoring engine is more sophisticated than HubSpot's, supporting complex behavioral and demographic scoring models across multiple products and business units. The trade-off is significant: Marketo requires a separate CRM (typically Salesforce), pricing starts around $895/month for the base tier, and implementation complexity rivals Salesforce itself. There's no free tier, no self-service signup, and you'll likely need a dedicated Marketo admin. But for large B2B organizations running complex, multi-channel campaigns with long sales cycles, Marketo's depth in lead management and attribution reporting exceeds what HubSpot Professional can deliver.

Ultra-affordable email and SMS marketing with a generous free plan. If HubSpot's pricing gave you sticker shock, Sender is the antidote - it offers a free plan for up to 2,500 subscribers with 15,000 emails/month, and paid plans start at just $15/month.

The platform covers email marketing, SMS, automation, pop-ups, and basic reporting without the bloat of HubSpot's enterprise features. At $65/month for 10,000 subscribers on the Standard plan, you're paying roughly 8% of what HubSpot Professional costs. The automation builder handles welcome sequences, abandoned cart flows, and drip campaigns competently. There's no CRM, no sales pipeline, and the feature set is deliberately simple. But for startups and small businesses that need to send emails and don't want to think about pricing tiers, Sender removes the financial barrier entirely.

Customer journey orchestration with built-in CDP. Formerly Autopilot, Ortto takes a different approach than HubSpot by centering everything around customer data and journey mapping rather than CRM deals and pipeline stages.

Its visual journey builder lets you design multi-channel campaigns that respond to customer behavior across email, SMS, in-app messages, and direct mail. The built-in customer data platform (CDP) unifies data from your tech stack without needing a separate tool - something HubSpot achieves only through its Operations Hub add-on. At $509/month for 10,000 contacts on the Professional plan, Ortto isn't cheap, but it includes features that HubSpot charges thousands extra for across multiple hubs. The trade-off is a less mature CRM and smaller ecosystem, but for marketing teams that think in journeys rather than pipelines, Ortto's approach often clicks better.

Conversational marketing and support platform with email capabilities. Intercom isn't a traditional HubSpot alternative - it replaces HubSpot's Service Hub and parts of Marketing Hub with a conversational approach to customer engagement.

Live chat, chatbots, product tours, in-app messaging, and email marketing are unified around conversations rather than contacts in a CRM. For SaaS and tech companies, this conversational model often fits better than HubSpot's form-and-funnel approach. At $39/seat/month for the Essential plan (with email add-ons costing extra), Intercom can be cheaper or more expensive than HubSpot depending on team size. The key strength is real-time customer engagement - if your customer relationships happen through chat and in-app messages rather than email campaigns and sales calls, Intercom is purpose-built for that motion.

Marketing automation built specifically for B2B SaaS companies. While HubSpot serves everyone from e-commerce to enterprise, Encharge focuses exclusively on SaaS product-led growth with behavior-based email automation.

It connects directly to your product through Segment, API, or native integrations to trigger emails based on feature usage, plan changes, and user activity - something that requires complex HubSpot workflows and custom integrations to achieve. At $99/month for 10,000 subscribers, Encharge costs roughly 12% of HubSpot Professional while offering SaaS-specific features like user segmentation by product activity, trial-to-paid conversion flows, and feature adoption campaigns. There's no CRM and no sales pipeline, so B2B teams with traditional sales motions should look elsewhere. But for PLG SaaS companies that found HubSpot too generic and too expensive for their use case, Encharge is tailor-made.

Email marketing for creators, now rebranded as Kit. If you're a creator, blogger, or solopreneur who signed up for HubSpot and immediately felt overwhelmed, ConvertKit (Kit) is the answer.

It strips away CRM complexity, sales pipelines, and enterprise features to focus purely on email - subscriber management, landing pages, automation, and digital product sales. The tag-based subscriber system is simpler than HubSpot's contact properties, and the visual automation builder handles sequences elegantly without HubSpot's workflow complexity. At $79/month for 10,000 subscribers, it's roughly 10% of HubSpot Professional. The trade-off is that ConvertKit has no CRM, no team collaboration features, and limited reporting. But for individual creators and small content businesses, the simplicity is the feature - you can focus on writing and building an audience instead of configuring a marketing platform.