12 Best HubSpot Alternatives

Our Pick for SaaS Companies

Sequenzy

AI-powered email for SaaS. Not a CRM, but excellent for SaaS email with Stripe integration. Much simpler and cheaper than HubSpot.

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Best for

SaaS teams wanting email + Stripe

Pricing

$49/month for 10,000 subscribers

Pros

AI generates sequences
Stripe integration
Transactional + marketing
Modern interface
Simple pricing

Cons

No CRM
Not a full platform
No SMS
SaaS-focused only

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ActiveCampaign

Powerful automation with CRM included. Much cheaper than HubSpot with comparable automation capabilities. Less of a full platform but excellent for email + CRM.

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Best for

Teams needing automation + CRM

Pricing

$79/mo for 10,000 contacts (Plus)

Pros

Powerful automation
CRM included
Much cheaper than HubSpot
Good deliverability
Huge integrations

Cons

Not a full platform like HubSpot
No website builder
Steep learning curve
CRM less robust than HubSpot

Brevo

Budget-friendly with basic CRM included. Unlimited contacts, SMS, and transactional. Much cheaper than HubSpot for basic needs.

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Best for

Budget-conscious teams

Pricing

$25/mo for unlimited contacts

Pros

Unlimited contacts
Basic CRM included
SMS included
Very affordable
Transactional included

Cons

CRM is very basic
Interface dated
Not a full platform
Support can be slow

Mailchimp

The one everyone knows. Has landing pages and basic automation. Much cheaper than HubSpot for email-focused teams.

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Best for

Teams needing simple email + landing pages

Pricing

$110-135/mo for 10,000 contacts

Pros

Everyone knows it
Landing pages
Website builder
Good templates
Tons of integrations

Cons

No CRM
Counts unsubscribed
Automation limited
Still not cheap

Pipedrive

Sales-focused CRM with email integration. If sales pipeline is your priority over marketing, Pipedrive is excellent and cheaper.

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Best for

Sales-focused teams

Pricing

$49/user/month (Professional)

Pros

Great sales pipeline
Easy to use CRM
Good email integration
More affordable than HubSpot
Sales-focused

Cons

Marketing features limited
No landing pages
Per-user pricing adds up
Not for marketing-first teams

Zoho CRM

Affordable CRM with email marketing add-on. Part of the Zoho ecosystem. Much cheaper than HubSpot with similar breadth.

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Best for

Teams wanting affordable full suite

Pricing

$40/user/month (Enterprise)

Pros

Much cheaper than HubSpot
Full Zoho ecosystem
Email marketing available
Good CRM features
Many integrations

Cons

Email is add-on
Interface can be clunky
Not as polished as HubSpot
Learning curve

Customer.io

Behavioral automation for PLG companies. No CRM but excellent for product-led growth email. Different use case than HubSpot.

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Best for

PLG companies

Pricing

$100/mo for 5,000 profiles

Pros

Powerful behavioral triggers
Multi-channel
Built for PLG
Good API
Transactional included

Cons

No CRM
Expensive
Complex setup
Not sales-focused

Salesforce

The enterprise CRM leader. More expensive than HubSpot but more powerful. For large enterprises with complex needs.

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Best for

Large enterprises

Pricing

Custom (typically $150+/user/month)

Pros

Most powerful CRM
Enterprise-grade
Massive ecosystem
Highly customizable
Industry leader

Cons

Very expensive
Very complex
Requires admin/developer
Overkill for most

Freshworks

CRM suite with marketing automation. More affordable than HubSpot with similar breadth. Good for SMBs.

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Best for

SMBs wanting affordable suite

Pricing

$69/user/month (Pro)

Pros

More affordable than HubSpot
Good CRM
Marketing automation
Clean interface
Good support

Cons

Less powerful than HubSpot
Smaller ecosystem
Marketing features basic
Per-user pricing

#10

MailerLite

Affordable email with landing pages and website builder. Much simpler and cheaper than HubSpot for email-focused teams.

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Best for

Teams wanting simple, affordable email

Pricing

$50/month for 10,000 subscribers

Pros

Very affordable
Landing pages included
Website builder
Good automation
Easy to use

Cons

No CRM
Not a full platform
Deliverability mixed reviews
Limited advanced features

#11

GetResponse

Full marketing suite with webinars, landing pages, and automation. More affordable than HubSpot with good breadth of features.

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Best for

Teams needing webinars + marketing

Pricing

$69/month for 10,000 contacts

Pros

Webinar hosting included
Landing pages
Conversion funnels
Good automation
Much cheaper than HubSpot

Cons

No CRM
Interface can feel cluttered
SMS costs extra
Not as polished

#12

Klaviyo

E-commerce email and SMS powerhouse. If you're on Shopify, Klaviyo is better for e-commerce than HubSpot's marketing hub.

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Best for

E-commerce stores

Pricing

$150+/month for 10,000 profiles

Pros

Best Shopify integration
Product recommendations
SMS included
E-commerce-specific features
Good deliverability

Cons

No CRM
Only for e-commerce
Expensive
Not a full platform

Why Consider Alternatives to HubSpot

The pricing is significant

HubSpot Marketing Hub Professional starts at $800/month plus onboarding fees. For many teams, this is hard to justify when alternatives offer similar email capabilities for much less.

You might not need the full platform

HubSpot is a complete marketing + sales + service platform. If you only need email marketing with basic CRM, simpler tools do the job without the complexity.

Per-contact pricing adds up

HubSpot charges based on marketing contacts. As your list grows, so does your bill. Alternatives like Brevo offer unlimited contacts.

Onboarding is mandatory and expensive

Professional and Enterprise tiers require paid onboarding. This can add thousands to your initial investment.

Feature

HubSpot

ActiveCampaign

Brevo

Mailchimp

Pipedrive

Zoho CRM

Price at 10k

$800+

$79

$25+

$110+

$49/user

$40/user

CRM included

Basic

Automation

Good

Best

Basic

Good

Landing pages

SMS

Add-on

Full platform

When to Use Each Platform

Choose ActiveCampaign if...

You need powerful automation + CRM
HubSpot is too expensive
Email is your primary channel
You can skip the full platform

Choose Stay with HubSpot if...

You need complete marketing + sales + service
Budget isn't a constraint
You value the ecosystem and training
Enterprise features are required

Choose Brevo if...

Budget is your top priority
Basic CRM is enough
You need SMS included
Unlimited contacts matters

Choose Pipedrive if...

Sales pipeline is priority over marketing
You need simple CRM
Marketing is secondary
Per-user pricing works for you

Choose Sequenzy if...

You run a SaaS business
You want AI-generated emails
Stripe integration matters
CRM is handled elsewhere

Honest take: Do you need HubSpot?

HubSpot is genuinely excellent. The CRM is best-in-class, the marketing automation is powerful, and having marketing + sales + service in one platform is valuable. The ecosystem, training, and community are unmatched.

But starting at $800+/month for Marketing Hub Professional (plus mandatory onboarding fees), it's a significant investment. Here's when alternatives make sense:

If you need automation + CRM: ActiveCampaign

ActiveCampaign offers the most powerful email automation with CRM included at $79/month for 10k contacts. That's 10x cheaper than HubSpot for comparable automation capabilities.

If budget is everything: Brevo

Brevo includes unlimited contacts, basic CRM, and SMS for $25+/month. The CRM isn't as good as HubSpot's, but for teams watching every dollar, it covers the basics.

If sales is the priority: Pipedrive

Pipedrive is a sales-focused CRM that's much simpler than HubSpot. If sales pipeline matters more than marketing automation, Pipedrive is easier to use and more affordable.

The pricing comparison

At 10,000 contacts:

HubSpot: $800+/month (Professional)
ActiveCampaign: $79/month (Plus)
Brevo: $25+/month (unlimited contacts)
Mailchimp: $110-135/month
Pipedrive: $49/user/month
Sequenzy: $49/month (no CRM)

When HubSpot is still the right choice

Stick with HubSpot if:

You need complete marketing + sales + service integration
The HubSpot CRM is already central to your operations
Budget isn't a primary constraint
You value the ecosystem, training, and community

HubSpot's free CRM is genuinely excellent. Many teams start there and upgrade when they need marketing automation. But for email-focused teams, the Marketing Hub premium is hard to justify.

Frequently Asked Questions

ActiveCampaign for powerful automation + CRM at much lower cost. Brevo for budget. Mailchimp for simplicity. Each is significantly cheaper than HubSpot Marketing Hub.

Yes, if you need the full marketing + sales + service platform and value the ecosystem. No, if you only need email marketing. The premium is hard to justify for email-only use cases.

Brevo at $25+/month with unlimited contacts and basic CRM. Mailchimp Essentials at ~$50/month without CRM. ActiveCampaign at $79/month with CRM.

HubSpot CRM is free. Marketing Hub Free allows 2,000 emails/month with HubSpot branding. Paid plans start at $20/month (Starter) or $800/month (Professional).

HubSpot for full platform (marketing + sales + service). ActiveCampaign for email automation + CRM at lower cost. ActiveCampaign has better automation; HubSpot has better CRM and ecosystem.

Yes, HubSpot CRM is free and excellent. You can add Marketing Hub later if needed, or use a different email platform with HubSpot CRM.

Pipedrive for sales-focused teams. Zoho CRM for affordable full suite. Salesforce for enterprise. ActiveCampaign for automation-focused.

Often yes. HubSpot Marketing Hub Professional ($800+/month) is designed for growing businesses with complex needs. Small businesses often do fine with simpler, cheaper tools.

Yes, but it can be complex if you're deeply integrated. Export contacts, recreate automations, and migrate CRM data. Budget significant time for complex setups.

Yes, HubSpot has good email deliverability. They're a major platform with proper infrastructure. Deliverability is rarely a reason to switch from HubSpot.

All Pricing Tiers

0-100 subscribers: Free (Free annually) - 2k emails/month

101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month

1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month

5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month

10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month

25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month

50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month

100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

12 HubSpot Alternatives for Growing Teams

TL;DR

12 Best HubSpot Alternatives

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Why Consider Alternatives to HubSpot

Feature Comparison

When to Use Each Platform

Honest take: Do you need HubSpot?

If you need automation + CRM: ActiveCampaign

If budget is everything: Brevo

If sales is the priority: Pipedrive

The pricing comparison

When HubSpot is still the right choice

Frequently Asked Questions

What's the best HubSpot alternative for email marketing?

Is HubSpot worth the price?

What's the cheapest HubSpot alternative?

Does HubSpot have a free plan?

HubSpot vs ActiveCampaign: Which is better?

Can I use HubSpot CRM without Marketing Hub?

What's the best CRM alternative to HubSpot?

Is HubSpot overkill for small businesses?

Can I migrate from HubSpot?

Does HubSpot have good deliverability?

Ready to try Sequenzy?

Related Comparisons

ActiveCampaign Alternatives

Mailchimp Alternatives

Sequenzy - Complete Pricing Guide

Pricing Model

All Pricing Tiers

Free Plan Features (0-100 subscribers)

Paid Plan Features (1,000 - 100,000 subscribers)

Enterprise Plan Features (100,000+ subscribers)

Important Pricing Notes

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