24 Best HubSpot Alternatives (2026) - Tested & Ranked

Our Pick for SaaS Companies

#1

4.6avg rating

Sequenzy

AI-PoweredSaaSStripe Integration

AI-powered email marketing. Not a CRM, but excellent for email with Stripe integration.

Much simpler and cheaper than HubSpot. Sequenzy generates entire email sequences from simple descriptions using AI, and its native Stripe integration automatically syncs customer lifecycle data for SaaS-specific automations like trial conversion and churn recovery. If you use HubSpot primarily for email and don't need the CRM, sales pipeline, or service hub features, Sequenzy delivers better email capabilities at a fraction of the cost with zero onboarding complexity. While HubSpot charges $800+/month and requires mandatory onboarding, Sequenzy is $49/month and you're sending emails within minutes.

Visit

Best for

SaaS teams wanting email + Stripe

Pricing

$49/month for 120,000 emails, unlimited subscribers

Pros

AI generates sequences automatically
Native Stripe integration for SaaS
Transactional + marketing in one
Modern, clean interface
Simple flat-rate pricing

Cons

No CRM functionality
Not a full marketing platform
No SMS support
No landing page builder

Start Free Trial

#2

NetHunt CRM

Gmail CRMGoogle WorkspaceSales CRM

NetHunt CRM is a sales CRM built directly inside Gmail, designed for teams that want to manage leads, deals, and communication without switching between multiple tools. Instead of a complex standalone platform like HubSpot, NetHunt turns your inbox into a fully functional CRM, helping teams organize pipelines, automate follow-ups, and track customer interactions from one place.

Visit

Best for

Sales teams using Gmail and Google Workspace Businesses that want a simpler alternative to HubSpot Companies focused on pipeline management and outbound sales Teams that don;t want to overpay for features they don’t use in CRM

Pricing

NetHunt CRM offers four pricing tiers starting at around $24 per user per month, with a 14-day free trial. Plans scale based on automation capabilities, integrations, and advanced reporting features.

Pros

Native integration with Gmail and Google Workspace
Easy to adopt for teams already working in Gmail
Flexible pipelines, custom records, and workflow automation
Built-in tools for lead management, email tracking, and segmentation
More transparent pricing compared to many enterprise CRMs

Cons

Limited native integrations compared to larger CRM ecosystems
No permanent free plan (only a free trial)

What users say

View source reviews

Trustpilot reviewer · Trustpilot

“Fantastic CRM if you use gmail. I tried several of the big name CRM and found them way to heavy of features and much to concentrated on Sales pipelines. Nethunt is still amazingly customisable but very neat and build straight into gmail. I love it.”

Trustpilot reviewer · Trustpilot

“If you are a Gmail user NetHunt is a great CRM. I used Streak CRM but NetHunt had a better interface and you can customize it much better. Pricing of NetHunt is also better.”

#3

4.5avg rating

ActiveCampaign

AutomationCRMEmail Marketing

Powerful automation with CRM included. Much cheaper than HubSpot with comparable automation capabilities.

Less of a full platform but excellent for email + CRM. ActiveCampaign's visual automation builder is arguably more flexible than HubSpot's workflows, letting you create complex branching sequences with conditions, waits, and CRM actions in a single canvas. At $79/month for 10,000 contacts versus HubSpot's $800+/month for Marketing Hub Professional, teams that primarily need marketing automation with basic sales pipeline management save substantially without sacrificing the features they actually use daily. The CRM isn't as deep as HubSpot's, but for most SMBs it covers what matters.

Visit

Best for

Teams needing automation + CRM

Pricing

$79/mo for 10,000 contacts (Plus)

Pros

Most powerful automation builder
CRM included at no extra cost
10x cheaper than HubSpot Professional
Excellent deliverability rates
Massive integration library

Cons

Not a full platform like HubSpot
No website or landing page builder
Steep learning curve for advanced features
CRM less robust than HubSpot's

What users say

View source reviews

Giovanni Pizza · Trustpilot

“I've been using ActiveCampaign for years, but the recent experience has been extremely frustrating. Since early November, a critical bug has been blocking one of our core automations. I opened a ticket immediately, provided all the details, logs, and examples requested - and after that? Weeks of silence and runaround.”

Eric S. · Trustpilot

“ActiveCampaign has a steep learning curve, and I was a little intimidated. But I found all the training videos and support really helpful. I was able to become effective with the platform pretty quickly. I think the capabilities of the platform are awesome once you put in the time to learn the system.”

#4

4.2avg rating

Brevo

Budget-FriendlyCRMSMSTransactional

Budget-friendly with basic CRM included. Unlimited contacts, SMS, and transactional.

Much cheaper than HubSpot for basic needs. Brevo's pricing model charges by email volume rather than contacts, so you can maintain a large database without the per-contact escalation that makes HubSpot expensive at scale. The built-in CRM handles basic deal tracking and pipeline management, and you get SMS marketing, transactional email, and landing pages included - features that would require multiple HubSpot hubs or add-ons. The trade-off is a less polished interface and simpler automation, but for teams where budget matters more than sophistication, Brevo covers the essentials at roughly 3% of HubSpot Professional's cost.

Visit

Best for

Budget-conscious teams needing CRM basics

Pricing

$25/mo for unlimited contacts

Pros

Unlimited contacts on all plans
Basic CRM included free
SMS marketing built in
Very affordable pricing
Transactional email included

Cons

CRM is very basic compared to HubSpot
Interface feels dated
Not a full marketing platform
Support can be slow on lower tiers

What users say

View source reviews

Gary Curran · Trustpilot

“Disappointing experience with Brevo. Our account was initially suspended after a first campaign due to bounce rate. We followed the required self-service steps and successfully revalidated the account ourselves. After this, support took ages to respond.”

Larry Chin · Trustpilot

“Brevo is a solid service for handling your marketing emails and much more. The tech support is fast and good. Making a marketing email is fast and easy. I have used SendinBlue, now Brevo, for many years now.”

#5

4.1avg rating

Mailchimp

Email MarketingLanding PagesBeginner-Friendly

The one everyone knows. Has landing pages and basic automation. Much cheaper than HubSpot for email-focused teams.

Mailchimp has evolved from a pure email tool into a light marketing platform with landing pages, a basic website builder, social posting, and a growing set of automation features. At $110-135/month for 10,000 contacts, it's significantly cheaper than HubSpot Professional while offering enough functionality for teams that don't need a full CRM or sales pipeline. The main frustration is that Mailchimp counts unsubscribed and non-marketing contacts toward your plan limit, and its automation capabilities remain simpler than both HubSpot and ActiveCampaign for complex multi-step workflows.

Visit

Best for

Teams needing simple email + landing pages

Pricing

$110-135/mo for 10,000 contacts

Pros

Universally recognized brand
Built-in landing pages
Website builder included
Huge template library
Tons of third-party integrations

Cons

No CRM functionality
Counts unsubscribed contacts
Automation is limited
Still not cheap at scale

What users say

View source reviews

Jaimie Lancaster · Trustpilot

“Helped me resolve situations and waited till I did what they recommended. Never felt rushed or as if they were doing something else while waiting on me. Very responsive.”

Valeria Vinogradova · Trustpilot

“I had a very frustrating experience with Mailchimp's sales team that ultimately made me question the organization as a whole. I booked an initial sales call which went well, but follow-up questions were completely ignored.”

#6

4.3avg rating

Pipedrive

Sales CRMPipeline ManagementSmall Teams

Sales-focused CRM with email integration. If sales pipeline is your priority over marketing, Pipedrive is excellent and cheaper.

Pipedrive's visual pipeline management is widely considered more intuitive than HubSpot's deal board, with drag-and-drop stages and activity-based selling baked into the core experience. At $49/user/month for the Professional plan, it's more affordable than HubSpot for small sales teams, though the per-user pricing can add up for larger organizations. The key trade-off is that Pipedrive is a sales tool first - marketing automation, landing pages, and content management aren't part of the package, so teams that need both marketing and sales will need to pair it with a separate email platform.

Visit

Best for

Sales-focused teams prioritizing pipeline

Pricing

$49/user/month (Professional)

Pros

Best-in-class sales pipeline UX
Easier to use than HubSpot CRM
Good email integration and tracking
More affordable for small sales teams
Laser-focused on sales workflows

Cons

Marketing features are very limited
No landing pages or content tools
Per-user pricing adds up with bigger teams
Not suitable for marketing-first teams

#7

4.0avg rating

Zoho CRM

CRM SuiteAffordableFull Ecosystem

Affordable CRM with email marketing add-on. Part of the Zoho ecosystem. Much cheaper than HubSpot with similar breadth.

Zoho offers over 45 integrated business apps - CRM, email campaigns, social media, analytics, invoicing, and more - creating a suite that rivals HubSpot's breadth at a fraction of the cost. The CRM itself is feature-rich with custom modules, workflow automation, and AI-powered predictions through Zia. The catch is that email marketing (Zoho Campaigns) is a separate product you'll need to add, and the interface can feel dated and cluttered compared to HubSpot's more polished design. For teams already using any Zoho product, the ecosystem advantage and significantly lower per-user pricing make it a compelling HubSpot alternative.

Visit

Best for

Teams wanting affordable full suite

Pricing

$40/user/month (Enterprise)

Pros

Dramatically cheaper than HubSpot
Full Zoho ecosystem with 45+ apps
Email marketing available via Campaigns
Good CRM with custom modules
Wide range of integrations

Cons

Email marketing is a separate add-on
Interface can feel clunky and dated
Not as polished as HubSpot
Significant learning curve

#8

4.4avg rating

Customer.io

Behavioral AutomationPLGMulti-Channel

Behavioral automation for PLG companies. No CRM but excellent for product-led growth email.

Different use case than HubSpot. Customer.io excels at triggering messages based on what users actually do in your product - page views, feature usage, billing events - with a data model that's more flexible than HubSpot's contact properties. It supports email, push notifications, SMS, and in-app messaging from a single platform, making it ideal for product-led growth companies that need multi-channel behavioral automation. At $100/month for 5,000 profiles, it's not cheap, and the Essentials plan limits you to basic features while the Premium plan (starting at $1,000/month) unlocks the full power. It's a fundamentally different tool than HubSpot - no CRM, no sales pipeline - but for PLG teams, it's often a better fit.

Visit

Best for

Product-led growth companies

Pricing

$100/mo for 5,000 profiles

Pros

Powerful behavioral trigger system
Multi-channel messaging
Purpose-built for PLG
Excellent API and developer tools
Transactional email included

Cons

No CRM at all
Expensive for what it is
Complex initial setup
Not designed for sales teams

What users say

View source reviews

Sarit Rosenthal Aviram · Trustpilot

“Renewal terms were changed without a proper notification! They tried a sneaky way to add conditions to the renewal contract, and increased their pricing. They are not flexible at all on those terms even though we are their customers for many years.”

Good Comfort · Trustpilot

“After months of trying to make Customer.io work for our business, I can say with confidence: unless you have a dedicated engineering team and endless patience, look elsewhere.”

#9

4.2avg rating

Salesforce

Enterprise CRMHighly CustomizableMarket Leader

The enterprise CRM leader. More expensive than HubSpot but more powerful. For large enterprises with complex needs.

Salesforce dominates the enterprise CRM market with virtually unlimited customization through its platform - custom objects, Apex code, Lightning components, and an ecosystem of thousands of AppExchange integrations. Marketing Cloud (formerly ExactTarget) handles email marketing at enterprise scale, though it's a separate product with its own pricing and learning curve. The trade-off versus HubSpot is significant: Salesforce typically requires dedicated admins or consultants, implementation takes months rather than days, and costs can easily exceed $150/user/month before adding marketing tools. It's the right choice for organizations with complex, multi-department needs that have outgrown HubSpot's capabilities, but it's overkill for most small to mid-size teams.

Visit

Best for

Large enterprises with complex requirements

Pricing

Custom (typically $150+/user/month)

Pros

Most powerful CRM on the market
Enterprise-grade scalability
Massive AppExchange ecosystem
Virtually unlimited customization
Industry leader with proven track record

Cons

Significantly more expensive than HubSpot
Extremely complex to implement
Requires dedicated admin or consultant
Overkill for most SMBs

#10

4.1avg rating

Freshworks

CRM SuiteSMBAffordable

CRM suite with marketing automation. More affordable than HubSpot with similar breadth.

Good for SMBs. Freshworks offers a unified platform spanning CRM (Freshsales), support (Freshdesk), marketing (Freshmarketer), and IT (Freshservice), creating a suite that covers similar ground to HubSpot at lower per-user pricing. The interface is cleaner and more modern than many enterprise tools, with AI-powered features like lead scoring and conversation bots included rather than gated behind expensive tiers. The main limitation is ecosystem size - Freshworks has fewer third-party integrations and a smaller community than HubSpot, and its marketing automation capabilities aren't as deep. For SMBs that want a unified business platform without HubSpot's premium pricing, Freshworks strikes a reasonable balance between features and affordability.

Visit

Best for

SMBs wanting affordable unified suite

Pricing

$69/user/month (Pro)

Pros

Much more affordable than HubSpot
Good CRM with modern interface
Marketing automation included
Clean, intuitive design
Good customer support

Cons

Less powerful than HubSpot overall
Smaller integration ecosystem
Marketing features are basic
Per-user pricing model

#11

4.4avg rating

MailerLite

AffordableEasy to UseLanding Pages

Affordable email with landing pages and website builder. Much simpler and cheaper than HubSpot for email-focused teams.

MailerLite has earned a strong reputation for offering a clean, intuitive interface with features like drag-and-drop email building, landing pages, pop-ups, and even a website builder - all at prices that start free for up to 1,000 subscribers. At $50/month for 10,000 subscribers on the Growing Business plan, it's a fraction of what HubSpot charges for similar email capabilities. The trade-off is clear: no CRM, no sales tools, no service hub - MailerLite is purely a marketing tool. But for teams that handle CRM elsewhere and just need solid email marketing with good automation, it's hard to beat the value.

Visit

Best for

Teams wanting simple, affordable email

Pricing

$50/month for 10,000 subscribers

Pros

Extremely affordable pricing
Landing pages included
Website builder included
Good automation for the price
Very easy to use

Cons

No CRM at all
Not a full marketing platform
Deliverability gets mixed reviews
Limited advanced features

What users say

View source reviews

Alpine Sport · Trustpilot

“Our company used MailerLite as a professional email tool for legitimate business communication. Then, without notice, the account was terminated. We received only a generic rejection with no meaningful explanation.”

Joseph Berk · Trustpilot

“MailerLite is a powerful platform once everything is set up, especially for landing pages and email automation. The editor is flexible, and support was responsive and helpful when I hit a confusing publishing issue.”

#12

4.0avg rating

GetResponse

WebinarsMarketing SuiteConversion Funnels

Full marketing suite with webinars, landing pages, and automation. More affordable than HubSpot with good breadth of features.

GetResponse stands out from other HubSpot alternatives by including webinar hosting directly in its platform - a feature that typically requires a separate tool like Zoom or WebinarJam. The conversion funnel builder helps create complete marketing flows from ad to landing page to email sequence, competing with what HubSpot offers in its Professional tier. At $69/month for 10,000 contacts, it costs less than 10% of HubSpot Professional while covering email marketing, landing pages, automation, and webinars. The interface can feel cluttered with so many features packed in, and there's no CRM comparable to HubSpot's, but for marketing teams that run webinars as a key channel, GetResponse offers unusual value.

Visit

Best for

Teams needing webinars + marketing

Pricing

$69/month for 10,000 contacts

Pros

Webinar hosting built in
Landing page builder
Conversion funnel tools
Good automation builder
Fraction of HubSpot's cost

Cons

No real CRM
Interface feels cluttered
SMS costs extra
Not as polished as HubSpot

What users say

View source reviews

Tristram Powell · Trustpilot

“Big thanks to Alice for her help. She made it easy to get the image resized properly and explained everything clearly. Really good experience.”

Jeremy Rosenvall · Trustpilot

“Alice was so good at explaining things simply and clearly, I was impressed with her! And also willing to try to go to bat for me with pricing.”

#13

4.5avg rating

Klaviyo

E-CommerceShopifySMSData-Driven

E-commerce email and SMS powerhouse. If you're on Shopify, Klaviyo is better for e-commerce than HubSpot's marketing hub.

Klaviyo's deep Shopify integration syncs product catalogs, purchase history, and browsing behavior to power automated flows like abandoned cart recovery, post-purchase follow-ups, and personalized product recommendations - features that HubSpot's Marketing Hub handles less natively. SMS marketing is built into the platform rather than being an add-on, and the predictive analytics help identify which customers are likely to churn or make repeat purchases. At $150+/month for 10,000 profiles, Klaviyo is expensive but still cheaper than HubSpot Professional, and for e-commerce stores the ROI from specialized flows typically justifies the investment. It's not a CRM replacement though - Klaviyo is purely marketing focused.

Visit

Best for

E-commerce stores on Shopify

Pricing

$150+/month for 10,000 profiles

Pros

Best-in-class Shopify integration
Product recommendation engine
SMS marketing built in
E-commerce-specific automation flows
Strong deliverability reputation

Cons

No CRM functionality
Only makes sense for e-commerce
Expensive for smaller stores
Not a full marketing platform

What users say

View source reviews

Zaido Rivers · Trustpilot

“Basically a scam at this point. They are doomed with the rise of people building their own solutions.”

Mike L · Trustpilot

“Signed up with them to use their texting campaign feature. Keeps throwing me an error, tried a couple times to work it out with them and was not able to get anywhere. Finally requested a refund, it's been 2 plus weeks and not even a response.”

#14

4.2avg rating

Drip

E-CommerceAutomationVisual Workflows

E-commerce CRM with powerful automation for online stores. Where HubSpot tries to be everything for everyone, Drip focuses exclusively on helping e-commerce brands build customer relationships through targeted email and SMS automation.

Its visual workflow builder rivals HubSpot's in flexibility but comes pre-loaded with e-commerce-specific triggers like browse abandonment, post-purchase sequences, and win-back campaigns. At $39/month for 2,500 contacts, Drip is substantially cheaper than HubSpot for smaller stores, though pricing scales to around $154/month at 10,000 contacts. The trade-off versus HubSpot is clear: no CRM for sales teams, no service hub, no content management - but if you run an online store and want marketing automation that understands e-commerce out of the box, Drip delivers without HubSpot's complexity.

Visit

Best for

E-commerce brands wanting focused automation

Pricing

$154/month for 10,000 contacts

Pros

Built specifically for e-commerce
Excellent visual workflow builder
Pre-built e-commerce automations
Good Shopify/WooCommerce integration
Revenue attribution tracking

Cons

No CRM for sales teams
Only useful for e-commerce
Gets expensive at scale
Limited template library
No landing page builder

#15

3.8avg rating

Keap

Small BusinessCRMAutomationInvoicing

All-in-one CRM with email, automation, and invoicing for small businesses. Formerly Infusionsoft, Keap is the closest thing to a "mini HubSpot" - it bundles CRM, email marketing, automation, appointment scheduling, invoicing, and payments into a single platform.

For solo entrepreneurs and very small businesses, this means you don't need to stitch together multiple tools the way you would if replacing HubSpot piecemeal. At $249/month for 1,500 contacts, Keap isn't cheap, but it's still less than HubSpot Professional and includes features like invoicing that HubSpot charges extra for. The catch is that the interface feels dated compared to HubSpot's clean design, and the automation builder has a steep learning curve that earned Infusionsoft its reputation as "Confusionsoft." Still, for service businesses that need CRM + marketing + payments in one place, Keap is a legitimate HubSpot alternative.

Visit

Best for

Small service businesses needing CRM + invoicing

Pricing

$249/month for 1,500 contacts

Pros

CRM + email + invoicing in one
Appointment scheduling built in
Payment processing included
Designed for small businesses
Good automation once you learn it

Cons

Expensive for the contact limit
Interface feels dated
Steep learning curve (former Infusionsoft)
Limited reporting compared to HubSpot
Contact limits are restrictive

What users say

View source reviews

Anastasia Diamonds · Trustpilot

“Canceling their service is extremely hard and they continuously upgrade your package without asking, just billing your card. And they give your information to debt collector agencies if you have any outstanding payments.”

Dawn B · Trustpilot

“We have been with Keap over 20 years, and they have become non-functional. They are constantly raising prices and lowering service. Tried to speak with my account rep today and she interrupted everything I said! We're quitting their service.”

Constant Contact landing page screenshot

#16

3.9avg rating

Constant Contact

Easy to UseSmall BusinessEvent Marketing

Simple email marketing for small businesses and nonprofits. If HubSpot's complexity and price tag scare you, Constant Contact is the polar opposite - straightforward email marketing with event management, surveys, and social posting that anyone can figure out in an afternoon.

There's no CRM, no sales pipeline, and no service hub, but that's the point. At $80/month for 10,000 contacts, it costs roughly 10% of HubSpot Professional while covering the email marketing basics that most small businesses and nonprofits actually need. The automation is basic (welcome series, birthday emails, simple drip campaigns), and power users will quickly hit limits. But for organizations that found HubSpot overwhelming and just want to send newsletters and manage events, Constant Contact gets out of your way.

Visit

Best for

Small businesses and nonprofits wanting simplicity

Pricing

$80/month for 10,000 contacts

Pros

Extremely easy to learn and use
Event marketing tools built in
Good for nonprofits
Reliable deliverability
Phone support available

Cons

No CRM at all
Automation is very basic
Templates feel dated
Limited segmentation options
No advanced reporting

What users say

View source reviews

Cindy · Trustpilot

“Shannon was so helpful and friendly. She was very patient with me as I am new to CC. Thanks for your help!”

Landon · Trustpilot

“Shannon did a great job! Answered all the questions I had and navigated through the website easily! Give her a million dollar raise!”

#17

4.2avg rating

Moosend

Budget-FriendlyAutomationEasy to Use

Budget email marketing with surprisingly good automation. Moosend is the HubSpot alternative for teams who want decent marketing automation without paying anything close to HubSpot prices.

At $48/month for 10,000 subscribers, you get visual automation workflows, landing pages, subscription forms, and real-time analytics - features that HubSpot gates behind its $800+/month Professional tier. The automation builder supports conditional logic, custom triggers, and multi-step sequences that punch above Moosend's weight class. There's no CRM and no sales tools, so this isn't a full HubSpot replacement. But if you're paying for HubSpot Marketing Hub and only using email campaigns and basic automation, Moosend delivers 80% of the capability at 6% of the cost. The interface is clean and modern, making it accessible even for non-technical marketers.

Visit

Best for

Budget teams wanting real automation

Pricing

$48/month for 10,000 subscribers

Pros

Very affordable pricing
Good automation for the price
Clean, modern interface
Landing page builder included
Real-time analytics

Cons

No CRM functionality
Smaller template library
Limited integrations compared to HubSpot
Newer platform, smaller community
No SMS support

What users say

View source reviews

Sarah · Trustpilot

“From day one, Moosend has been great to work with. I'm new to marketing, and their team made everything feel straightforward and accessible. They patiently walked me through all of my questions and never made anything feel overwhelming.”

Mia · Trustpilot

“I tried using Moosend because I wanted a quick, one-time email campaign tool that was either free or super cheap. They advertised 'start free' and $9 plans, but the moment I started, I realized I couldn't even import my subscribers.”

#18

4.3avg rating

Omnisend

E-CommerceOmnichannelSMSPush Notifications

Omnichannel marketing for e-commerce with email, SMS, and push notifications. While HubSpot tries to serve every industry, Omnisend focuses entirely on e-commerce merchants and does it well.

The platform combines email, SMS, and web push notifications in a single automation workflow - something HubSpot charges separately for across different hubs. Pre-built automation workflows for cart abandonment, order confirmations, and product recommendations come ready to use out of the box. At $59/month for 10,000 contacts, Omnisend is a fraction of HubSpot's cost and includes features that e-commerce stores actually need rather than generic B2B tools they don't. The limitation is obvious: if you're not in e-commerce, Omnisend won't work for you. But for Shopify, WooCommerce, and BigCommerce stores paying for HubSpot Marketing Hub, this is a much better fit.

Visit

Best for

E-commerce stores wanting omnichannel marketing

Pricing

$59/month for 10,000 contacts

Pros

Email + SMS + push in one workflow
Pre-built e-commerce automations
Strong Shopify integration
Affordable for e-commerce features
Product picker in email builder

Cons

Only for e-commerce businesses
No CRM or sales pipeline
Limited outside Shopify ecosystem
Reporting could be deeper
No landing page builder

What users say

View source reviews

Jason Decker · Trustpilot

“I had an issue connecting the mail product to our DNS. I spent a couple hours attempting to fix it. I reached out and was set up with a call with Melanie (a human) which was incredible. She fixed the problem which would have taken me hours more.”

Sipho Ndlovu · Trustpilot

“I'm not technical at all, but moving to Omnisend was super easy. Omnisend support basically walked me through it.”

#19

4.0avg rating

Marketo

EnterpriseB2B MarketingLead Scoring

Enterprise B2B marketing automation, now part of Adobe. Marketo Engage is for organizations that have outgrown HubSpot's marketing automation and need enterprise-grade lead management, account-based marketing, and multi-touch attribution.

Its lead scoring engine is more sophisticated than HubSpot's, supporting complex behavioral and demographic scoring models across multiple products and business units. The trade-off is significant: Marketo requires a separate CRM (typically Salesforce), pricing starts around $895/month for the base tier, and implementation complexity rivals Salesforce itself. There's no free tier, no self-service signup, and you'll likely need a dedicated Marketo admin. But for large B2B organizations running complex, multi-channel campaigns with long sales cycles, Marketo's depth in lead management and attribution reporting exceeds what HubSpot Professional can deliver.

Visit

Best for

Large B2B enterprises with complex lead management

Pricing

~$895+/month (Growth tier)

Pros

Enterprise-grade lead scoring
Sophisticated multi-touch attribution
Account-based marketing features
Deep Salesforce integration
Handles complex B2B workflows

Cons

More expensive than HubSpot
Requires separate CRM
Very steep learning curve
No self-service - sales process required
Implementation is complex and costly

What users say

View source reviews

Roger Hodjvic · Trustpilot

“Honestly - they have great support. Their software is good and the analytics really work.”

Shawn · Trustpilot

“Marketo has great functionality and email deliverability. It's a little pricey, but competitive in the marketing automation space.”

#20

4.3avg rating

Sender

Budget-FriendlyFree PlanSimple

Ultra-affordable email and SMS marketing with a generous free plan. If HubSpot's pricing gave you sticker shock, Sender is the antidote - it offers a free plan for up to 2,500 subscribers with 15,000 emails/month, and paid plans start at just $15/month.

The platform covers email marketing, SMS, automation, pop-ups, and basic reporting without the bloat of HubSpot's enterprise features. At $65/month for 10,000 subscribers on the Standard plan, you're paying roughly 8% of what HubSpot Professional costs. The automation builder handles welcome sequences, abandoned cart flows, and drip campaigns competently. There's no CRM, no sales pipeline, and the feature set is deliberately simple. But for startups and small businesses that need to send emails and don't want to think about pricing tiers, Sender removes the financial barrier entirely.

Visit

Best for

Startups and small teams on tight budgets

Pricing

$65/month for 10,000 subscribers

Pros

Generous free plan available
Extremely affordable paid plans
Email + SMS marketing
Simple and easy to learn
Good automation basics

Cons

No CRM functionality
Limited advanced features
Smaller brand recognition
Fewer integrations than HubSpot
Reporting is basic

What users say

View source reviews

Sebastian · Trustpilot

“Honestly, was skeptic at first because the pricing was so low, but the quality of the email services is really good. And if you need support Michael is always able to help you, even on the weekends!”

Robin Metz · Trustpilot

“Michael helped me with my DNS problems in a blink. Lightning fast and super friendly support! Highly appreciated!”

#21

4.1avg rating

Ortto

Customer JourneyCDPVisual Automation

Customer journey orchestration with built-in CDP. Formerly Autopilot, Ortto takes a different approach than HubSpot by centering everything around customer data and journey mapping rather than CRM deals and pipeline stages.

Its visual journey builder lets you design multi-channel campaigns that respond to customer behavior across email, SMS, in-app messages, and direct mail. The built-in customer data platform (CDP) unifies data from your tech stack without needing a separate tool - something HubSpot achieves only through its Operations Hub add-on. At $509/month for 10,000 contacts on the Professional plan, Ortto isn't cheap, but it includes features that HubSpot charges thousands extra for across multiple hubs. The trade-off is a less mature CRM and smaller ecosystem, but for marketing teams that think in journeys rather than pipelines, Ortto's approach often clicks better.

Visit

Best for

Marketing teams focused on customer journeys

Pricing

$509/month for 10,000 contacts (Professional)

Pros

Beautiful visual journey builder
Built-in CDP for data unification
Multi-channel messaging
Good analytics and attribution
Cleaner UX than HubSpot

Cons

Expensive on higher tiers
CRM is less mature than HubSpot's
Smaller ecosystem and community
Fewer integrations available
Relatively newer platform

#22

4.3avg rating

Intercom

ConversationalLive ChatSupportProduct Tours

Conversational marketing and support platform with email capabilities. Intercom isn't a traditional HubSpot alternative - it replaces HubSpot's Service Hub and parts of Marketing Hub with a conversational approach to customer engagement.

Live chat, chatbots, product tours, in-app messaging, and email marketing are unified around conversations rather than contacts in a CRM. For SaaS and tech companies, this conversational model often fits better than HubSpot's form-and-funnel approach. At $39/seat/month for the Essential plan (with email add-ons costing extra), Intercom can be cheaper or more expensive than HubSpot depending on team size. The key strength is real-time customer engagement - if your customer relationships happen through chat and in-app messages rather than email campaigns and sales calls, Intercom is purpose-built for that motion.

Visit

Best for

SaaS teams wanting conversational engagement

Pricing

$39/seat/month (Essential)

Pros

Best-in-class live chat and bots
Product tours and onboarding
In-app messaging
Unified conversation history
Great for SaaS customer engagement

Cons

Not a full email marketing platform
Per-seat pricing gets expensive
No traditional CRM pipeline
Email features are secondary
Complex pricing structure

What users say

View source reviews

M. · Trustpilot

“Intercom is a great tool for any customer service team. It offers a wide range of services - you can set workflows to easily automate processes, use their FIN AI to lower the amount of cases where human support is needed, and set your own triage system for prioritizing tickets.”

Marcello · Trustpilot

“This terrible service provider has no clear fees and is overly expensive for what looks like a company made of incompetent people. Every day there is a problem and we need to send emails to half of Intercom's department.”

#23

4.2avg rating

Encharge

SaaSBehavioral EmailProduct-Led

Marketing automation built specifically for B2B SaaS companies. While HubSpot serves everyone from e-commerce to enterprise, Encharge focuses exclusively on SaaS product-led growth with behavior-based email automation.

It connects directly to your product through Segment, API, or native integrations to trigger emails based on feature usage, plan changes, and user activity - something that requires complex HubSpot workflows and custom integrations to achieve. At $99/month for 10,000 subscribers, Encharge costs roughly 12% of HubSpot Professional while offering SaaS-specific features like user segmentation by product activity, trial-to-paid conversion flows, and feature adoption campaigns. There's no CRM and no sales pipeline, so B2B teams with traditional sales motions should look elsewhere. But for PLG SaaS companies that found HubSpot too generic and too expensive for their use case, Encharge is tailor-made.

Visit

Best for

B2B SaaS companies with PLG motion

Pricing

$99/month for 10,000 subscribers

Pros

Purpose-built for SaaS
Behavioral triggers from product data
Segment integration
Good flow builder
Fair pricing for SaaS features

Cons

No CRM or sales tools
Only makes sense for SaaS
Smaller company and community
Fewer integrations than HubSpot
Limited reporting

What users say

View source reviews

eddy calvin · Trustpilot

“Encharge has made my email marketing easier and more likely to get done. Super simple and easy to set up. I had a drip campaign running in a couple of hours.”

Sahawat Nilwatcharamanee · Trustpilot

“It makes mapping out complex user journeys incredibly intuitive. I can drag and drop triggers and actions to see exactly how a lead moves through my funnel. The segmentation is top-tier.”

#24

4.3avg rating

ConvertKit

CreatorsNewsletterSimple

Email marketing for creators, now rebranded as Kit. If you're a creator, blogger, or solopreneur who signed up for HubSpot and immediately felt overwhelmed, ConvertKit (Kit) is the answer.

It strips away CRM complexity, sales pipelines, and enterprise features to focus purely on email - subscriber management, landing pages, automation, and digital product sales. The tag-based subscriber system is simpler than HubSpot's contact properties, and the visual automation builder handles sequences elegantly without HubSpot's workflow complexity. At $79/month for 10,000 subscribers, it's roughly 10% of HubSpot Professional. The trade-off is that ConvertKit has no CRM, no team collaboration features, and limited reporting. But for individual creators and small content businesses, the simplicity is the feature - you can focus on writing and building an audience instead of configuring a marketing platform.

Visit

Best for

Creators, bloggers, and solopreneurs

Pricing

$79/month for 10,000 subscribers (Creator)

Pros

Designed specifically for creators
Beautiful, simple interface
Tag-based subscriber management
Digital product sales built in
Landing pages included

Cons

No CRM at all
Not for teams or businesses
Limited reporting and analytics
No SMS support
Basic email design options

What users say

View source reviews

K.G. · Trustpilot

“This company now calls itself 'Kit.' This platform has more than a few issues. It doesn't have the basic functionality that other platforms such as Constant Contact and Mailchimp have had for years. And last year, they raised their prices 50% without telling customers.”

Paris · Trustpilot

“I signed up for ConvertKit Trial and the first thing I noticed is there are very limited capabilities so I immediately provided my card details for the full experience but was still limited. It was preventing me from creating what I needed.”

HubSpot use case	Best alternative to evaluate	Why
Email automation plus lightweight CRM	ActiveCampaign	Stronger email automation at a fraction of Marketing Hub Professional pricing.
Budget email, SMS, and basic CRM	Brevo	Much cheaper if you only need contact management and campaigns.
Sales pipeline is the main job	Pipedrive	Simpler sales CRM without buying the full HubSpot marketing suite.
SaaS lifecycle email	Sequenzy or Customer.io	Product events, Stripe data, and behavioral journeys matter more than HubSpot's broad suite.
DTC/e-commerce marketing	Klaviyo or Omnisend	Store data and product recommendations are stronger than HubSpot's retail fit.
Full marketing, sales, service, reporting	Stay with HubSpot	The suite value is real when every hub is used.

Team priority	HubSpot fit	Better-fit alternative
Sales pipeline visibility	Strong	Pipedrive if marketing automation is secondary.
Email automation depth	Good but expensive	ActiveCampaign for automation-first teams.
SaaS onboarding and churn prevention	Workable with setup	Sequenzy or Customer.io for product-led lifecycle messaging.
Basic newsletters and CRM notes	Overpowered	Brevo or MailerLite plus a simple CRM.
Full revenue operations suite	Excellent	Stay with HubSpot if the suite is central.

HubSpot workflow	Better next page	Why
Marketing automation with CRM handoff	ActiveCampaign comparison	Stronger value if email automation and lead follow-up matter more than the full HubSpot suite.
Product-led SaaS lifecycle email	Customer.io vs ActiveCampaign	Clarifies whether product events or sales CRM should own the automation model.
Billing-triggered SaaS email	Recover failed payments and trial conversion templates	HubSpot usually needs middleware for subscription state; validate that gap before choosing another platform.
E-commerce retention	Best e-commerce email platforms and cart abandonment templates	Store revenue workflows should be compared against Klaviyo/Omnisend-style tools, not CRM breadth.

Stay with HubSpot when...	Switch when...
You need complete marketing + sales + service integration.	You only use email campaigns and a few contact properties.
The HubSpot CRM is already central to your operations.	CRM data can live in Pipedrive, Salesforce, or another existing system.
Budget is not a primary constraint.	Marketing Hub Professional blocks other growth investments.
You value the ecosystem, training, and community.	Your team does not use the training enough to justify the platform premium.
Your team has already invested in HubSpot certifications and workflows.	New workflows are slow because every change touches too many HubSpot objects.

Feature	HubSpot	ActiveCampaign	Brevo	Mailchimp	Pipedrive	Zoho CRM
Price at 10k	$800+	$79	$25+	$110+	$49/user	$40/user
CRM included			Basic
Automation	Good	Best	Basic	Basic	Basic	Good
Landing pages
SMS	Add-on
Full platform

Platform	Approx. 10k price	What the price buys
HubSpot	$800+/month Professional	Full marketing suite, CRM ecosystem, reporting, and automation.
ActiveCampaign	$79/month Plus	Strong email automation with CRM at far lower cost.
Brevo	$25+/month	Budget campaigns, SMS, transactional email, and basic CRM.
Mailchimp	$110-135/month	Familiar general email marketing without full CRM depth.
Omnisend	$59/month	E-commerce email/SMS automation at lower cost than HubSpot.
Pipedrive	$49/user/month	Sales CRM and pipeline management, with marketing as secondary.
Sequenzy	$49/month	SaaS email lifecycle automation without CRM overhead.
MailerLite	$50/month	Simple email marketing and landing pages.

24 HubSpot Alternatives for Growing Teams

TL;DR