SendGridvsMailgun

SendGrid vs Mailgun

Enterprise infrastructure vs developer power

TL;DR

Both are excellent developer email platforms. SendGrid offers more scale and marketing features. Mailgun has better email validation and routing tools. Choose SendGrid for enterprise needs, Mailgun for developer-focused features.

Key Differences

The main things that set these tools apart

Scale
SendGrid wins

SendGrid handles larger enterprise volumes. Mailgun is excellent for most needs but SendGrid has more headroom at the top.

Email Validation
Mailgun wins

Mailgun has built-in email validation as a core feature. SendGrid offers it as an add-on.

Marketing Features
SendGrid wins

SendGrid has a full marketing email platform. Mailgun is primarily transactional-focused.

Log Retention
Mailgun wins

Mailgun offers 30 days standard (more available). SendGrid's default is 7 days.

Pricing Comparison

At 100,000 emails/month

SendGrid
$89.95/month

Pro plan. Dedicated IP extra.

Visit SendGrid
Mailgun
$75/month

Scale plan. Validation and extras additional.

Visit Mailgun
Sequenzy

The SaaS alternative

$49/month

Unlimited sends, Stripe integration included.

Feature Comparison

Side-by-side feature breakdown

Feature
SendGrid
Mailgun
Sequenzy
Email Infrastructure
Maximum Scale
Billions/month
Hundreds of millions
High volume
Deliverability
Excellent
Excellent
Good
Dedicated IP
Available
Available
IP Warmup
Automated
Automated
N/A
Developer Tools
API Quality
Excellent
Excellent
Good
Email Validation
Add-on
Built-in (paid)
Email Routing
Basic
Advanced
Inbound Processing
Log Retention
7 days
30 days (more available)
30 days
SDKs
7+ languages
Multiple languages
Good
Marketing Features
Marketing Campaigns
Full platform
Basic
Email Editor
Advanced
Basic
Good
Automation
Available
Limited
Good

Best For

When to choose each tool

Choose SendGrid if you...
  • Enterprise-scale sending needs
  • Companies wanting marketing + transactional
  • Those needing extensive SDK support
  • Twilio ecosystem integration
Choose Mailgun if you...
  • Developers needing email validation
  • Complex email routing requirements
  • Those wanting longer log retention
  • Cost-conscious at moderate volumes
Choose Sequenzy if you...
  • SaaS with Stripe integration
  • Unified marketing + transactional
  • Simpler than developer platforms

When to Consider Sequenzy Instead

Native Stripe Integration

Payment-triggered emails automatically. Neither SendGrid nor Mailgun offers native Stripe billing integration.

Simpler Approach

Marketing and transactional unified without developer complexity. Good for teams without dedicated engineering.

Predictable Pricing

Flat monthly rate. No per-email charges or validation add-on costs.

Overview

SendGrid and Mailgun are the two giants of developer email. Both offer excellent APIs, reliable delivery, and powerful features. SendGrid (acquired by Twilio) tends toward enterprise scale and marketing features. Mailgun (acquired by Sinch) tends toward developer-focused tools like validation and routing.

API and Developer Experience

Both have excellent APIs with comprehensive documentation. SendGrid has more official SDKs (7+ languages). Mailgun's API is equally powerful with particularly good support for complex routing and validation use cases.

Email Validation

Mailgun's email validation is a standout feature - check if addresses are valid before sending. This reduces bounces and protects sender reputation. SendGrid offers validation as an add-on, but Mailgun has it more tightly integrated.

Scale Differences

SendGrid handles the largest enterprise volumes - billions of emails monthly. Mailgun handles hundreds of millions well but SendGrid has more headroom at extreme scale. For most companies, both are more than sufficient.

Marketing Capabilities

SendGrid has evolved into a full marketing platform with campaigns, automation, and visual editors. Mailgun remains primarily transactional-focused. If you need marketing features, SendGrid is more complete.

Pricing

Mailgun is slightly cheaper at the Scale tier ($75 vs $89.95 for 100k emails). But both have add-ons that affect total cost. SendGrid's dedicated IPs and Mailgun's validation are extra.

Making the Choice

For enterprise scale and marketing needs, SendGrid is the more complete platform. For developer tools like validation and routing, Mailgun has the edge. Both are excellent choices for transactional email.

Frequently Asked Questions

Both are excellent with proper setup. Deliverability depends more on your sending practices than the platform.

Slightly at base tiers. Mailgun's Scale plan is $75 vs SendGrid's $89.95 for 100k emails. Add-ons affect total cost.

Yes, as an add-on. Mailgun has it more integrated as a core feature.

Both are excellent. Mailgun if you need validation, SendGrid if you want the option to add marketing later.

Yes, both use standard SMTP and REST APIs. Migration is straightforward.

Both offer tiered support. Enterprise plans include dedicated support on both platforms.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Related Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • API access
  • "Built by Sequenzy" branding

Paid Plan Features (1,000 - 100,000 subscribers)

  • Subscribers in sequences
  • Monthly email quota
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration (Segment by LTV & MRR)
  • API access
  • Priority support
  • No branding

Enterprise Plan Features (100,000+ subscribers)

  • Unlimited subscribers
  • Unlimited emails
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • Dedicated support
  • Custom integrations
  • SLA guarantee
  • No branding

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

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