SendPulsevsActiveCampaign

SendPulse vs ActiveCampaign

Budget multi-channel platform vs the automation specialist

TL;DR

ActiveCampaign has significantly better automation, CRM integration, and email deliverability. SendPulse is cheaper with more channels (chatbots, web push). ActiveCampaign wins on automation depth. SendPulse wins on channel variety and price.

Key Differences

The main things that set these tools apart

Automation Depth
ActiveCampaign wins

ActiveCampaign's automation is best in class. Advanced branching, goal tracking, lead scoring, predictive sending, webhooks in workflows. SendPulse has a visual builder but it's basic in comparison.

Channel Coverage
SendPulse wins

SendPulse includes chatbots for 5 platforms and web push notifications. ActiveCampaign focuses on email and SMS. For multi-channel messaging, SendPulse covers more.

Price
SendPulse wins

SendPulse is $96/month vs ActiveCampaign's $139/month at 10k subscribers. SendPulse also has a free tier. For budget-conscious teams, SendPulse is more affordable.

Deliverability
ActiveCampaign wins

ActiveCampaign consistently ranks among the best for email deliverability. They invest heavily in sender reputation and infrastructure. SendPulse is good but not at ActiveCampaign's level.

Pricing Comparison

At 10,000 subscribers

SendPulse
$96/month

Standard plan. SMS, chatbots billed separately.

Visit SendPulse
ActiveCampaign
$139/month

Lite plan. Advanced automation, CRM available on higher tiers.

Visit ActiveCampaign
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
SendPulse
ActiveCampaign
Sequenzy
Automation
Workflow Builder
Visual builder (basic)
Advanced visual builder (best in class)
Trigger-based sequences
Conditional Logic
Basic if/then
Advanced branching, goals, webhooks
Basic triggers
Lead Scoring
Built-in lead scoring
Predictive Sending
Machine learning send time optimization
Multi-Channel
SMS
Yes (extra cost)
Yes (extra cost)
Chatbots
5 messaging platforms
Web Push
Built-in
Site Messaging
Site messages and chat
Platform
CRM
Basic CRM
Full sales CRM (higher tiers)
Stripe-based
Deliverability
Good
Excellent (consistently top-rated)
Good
Price at 10k
$96/month
$139/month
$49/month
Free Tier
500 subs, 15k emails
14-day trial only
100 subscribers

Best For

When to choose each tool

Choose SendPulse if you...
  • Budget-conscious businesses wanting multi-channel marketing
  • Teams needing chatbots for messaging platforms
  • Companies that don't need complex automation
Choose ActiveCampaign if you...
  • Businesses wanting best-in-class marketing automation
  • Sales teams needing CRM with automation
  • Companies prioritizing email deliverability
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting affordable automation without complexity

When to Consider Sequenzy Instead

SaaS at a Fraction

Both SendPulse and ActiveCampaign lack native Stripe integration. Sequenzy offers SaaS-focused email at $49/month with subscription automation.

Try Sequenzy Free

Overview

SendPulse and ActiveCampaign serve different needs despite both being marketing platforms. For our take on each, see our SendPulse comparison and ActiveCampaign comparison.

ActiveCampaign's Automation Dominance

ActiveCampaign's automation builder is the best in email marketing. Advanced branching, goal tracking, lead scoring, predictive sending, and webhook integration in workflows. SendPulse has a visual automation builder, but it's playing in a different league. If automation is your priority, ActiveCampaign is the clear choice.

SendPulse's Channel Value

Where SendPulse competes is on channel coverage and price. Chatbots for five messaging platforms, web push, SMS, and email, all at $96/month vs ActiveCampaign's $139/month. If you need reach across channels rather than automation depth, SendPulse delivers more per dollar.

The Sequenzy Alternative

For SaaS founders who don't need advanced automation or chatbots, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com