SelzyvsLoops

Selzy vs Loops

Budget AI email vs modern SaaS email platform

TL;DR

Loops is purpose-built for SaaS with event-driven email, transactional + marketing, and a developer-friendly approach. Selzy is a budget email tool with AI features. Loops wins for SaaS. Selzy wins on price and AI tools.

Key Differences

The main things that set these tools apart

SaaS Focus
Loops wins

Loops is built from the ground up for SaaS companies. Event-driven architecture, transactional + marketing in one, clean developer API. Selzy is a general email marketing tool with no SaaS-specific features.

AI Features
Selzy wins

Selzy has a wider AI toolkit: email builder, multi-role assistant, template generator, image generator. Loops has no AI creation features. For AI-assisted email creation, Selzy offers more.

Transactional Email
Loops wins

Loops includes transactional email alongside marketing. Selzy is marketing-only. For SaaS companies needing both, Loops eliminates the need for a separate transactional service.

E-commerce
Selzy wins

Selzy integrates with Shopify and WooCommerce. Loops has no e-commerce integrations. For online stores, Selzy is the only option here.

Pricing Comparison

At 10,000 subscribers

Selzy
~$55/month

Lite plan. Unlimited emails. Marketing-focused.

Visit Selzy
Loops
$49/month

Starter plan. 5,000 contacts, 50k emails.

Visit Loops
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Selzy
Loops
Sequenzy
Email
Transactional Email
Built-in transactional
Built-in
Marketing Email
Full campaigns with AI
Marketing campaigns
Full campaigns
AI Features
AI builder, assistant, images, templates
No AI creation tools
AI sequences
Email Builder
Drag-and-drop with AI
Clean, minimal editor
Visual builder
SaaS Features
Event-Driven
Full event-driven architecture
Event-based triggers
User Properties
Basic attributes
Custom properties synced with product
Stripe-synced attributes
Developer API
Basic
Clean, modern API
REST API
Stripe Integration
No native Stripe
Native Stripe integration
Value
Price at 10k
~$55/month
~$79/month
$49/month
Free Tier
14-day trial
1,000 contacts
100 subscribers
Ease of Use
Simple, AI-assisted
Simple, modern UI
Simple
E-commerce
Shopify, WooCommerce

Best For

When to choose each tool

Choose Selzy if you...
  • General businesses wanting affordable email marketing
  • Teams wanting AI-powered email creation
  • E-commerce businesses wanting Shopify integration
Choose Loops if you...
  • SaaS companies wanting event-driven email
  • Developers wanting a modern email API
  • Teams wanting transactional + marketing in one
Choose Sequenzy if you...
  • SaaS founders wanting Stripe-integrated email
  • Teams wanting SaaS email with AI sequences

When to Consider Sequenzy Instead

Stripe Integration

Neither Selzy nor Loops has native Stripe integration. Sequenzy offers SaaS email with Stripe-triggered automation at $49/month.

Try Sequenzy Free

Overview

Selzy and Loops serve different audiences entirely. For our take on each, see our Selzy comparison and Loops comparison.

Loops for SaaS

Loops is built specifically for SaaS. Event-driven architecture, transactional + marketing email combined, clean developer API, and a modern UI. If you're building a SaaS product and want email that understands your users' behavior, Loops is purpose-built for that.

Selzy for General Marketing

Selzy is a traditional email marketing tool with AI superpowers. For general businesses that need marketing campaigns, Selzy's AI tools help create content faster at a lower price. It's not built for SaaS, but it handles marketing email well.

The Sequenzy Alternative

For SaaS founders who want native Stripe integration with their email, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com