OntraportvsHubSpot

Ontraport vs HubSpot

Small business all-in-one vs enterprise growth platform

TL;DR

Ontraport is an all-in-one platform for coaches, course creators, and small service businesses at $79-297/month. HubSpot is a full growth platform that scales from free to enterprise. HubSpot wins on CRM, ecosystem, and scale. Ontraport wins on membership sites, payments, and simplicity for solopreneurs.

Key Differences

The main things that set these tools apart

Scale & Ecosystem
HubSpot wins

HubSpot has a massive ecosystem — 1,500+ integrations, a marketplace, certifications, agencies. Ontraport is a smaller, more focused tool. If you're building a growth team, HubSpot's ecosystem matters. If you're a solopreneur, it doesn't.

Built-in Business Tools
Ontraport wins

Ontraport includes payments, membership sites, and affiliate management out of the box. HubSpot needs separate tools for all of these. For course creators and coaches, Ontraport's all-in-one has real value.

Pricing Trajectory
Ontraport wins

HubSpot starts free but scales to $890/month at Professional. Ontraport starts at $79 and caps at $297 for Pro. For growing businesses, HubSpot can get significantly more expensive than Ontraport.

Pricing Comparison

At 10,000 contacts

Ontraport
$297/month

Pro plan. CRM, email, payments, membership sites, affiliate management.

Visit Ontraport
HubSpot
$890/month

Marketing Hub Professional. Free CRM included. Annual contract.

Visit HubSpot
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Ontraport
HubSpot
Sequenzy
CRM & Sales
CRM Quality
Good for small business
Industry-leading
Stripe-based
Contact Management
Full
Full + company records
Subscriber-based
Sales Pipeline
Basic
Advanced with forecasting
Free CRM
Yes (unlimited users)
Marketing Features
Email Automation
Campaign builder
Visual workflows
AI sequences
Landing Pages
Drag-and-drop
Drag-and-drop + smart content
SEO Tools
Built-in
Social Media
Publishing + monitoring
Content Management
Membership sites
Full CMS
Business Operations
Payment Processing
Native
Via integrations
Via Stripe
Membership Sites
Built-in
Via integrations
Affiliate Management
Built-in (Pro)
Via integrations
SMS Marketing
Built-in
Add-on

Best For

When to choose each tool

Choose Ontraport if you...
  • Course creators needing membership sites + payments + email
  • Solopreneurs who want one platform for everything
  • Service businesses with simple CRM needs
  • Budget-conscious teams who need CRM + marketing
Choose HubSpot if you...
  • Growing teams that need a scalable CRM
  • Companies wanting deep analytics and reporting
  • Businesses that need SEO, social, and content tools
  • Teams building a growth stack with integrations
Choose Sequenzy if you...
  • SaaS founders needing transactional + marketing email
  • Stripe-integrated businesses wanting payment-triggered emails
  • Teams wanting focused email without CRM complexity

When to Consider Sequenzy Instead

You Just Need Email for SaaS

If you don't need CRM, landing pages, or membership sites, both Ontraport and HubSpot are overkill. Sequenzy gives you email marketing + transactional at $49/month.

Native Stripe Integration

Neither Ontraport nor HubSpot syncs deeply with Stripe for SaaS billing events. Sequenzy triggers emails based on subscription changes, failed payments, and churn signals automatically.

Try Sequenzy Free

Overview

Ontraport and HubSpot both combine CRM with marketing automation, but they're built for different stages and types of businesses. Ontraport is a focused all-in-one for solopreneurs and small teams selling courses and services. HubSpot is a full growth platform that serves startups through enterprise. For our take on each, see our Ontraport comparison and HubSpot comparison.

The CRM Gap

Let's be honest — HubSpot's CRM is in a different league. Company records, deal tracking, forecasting, custom objects, reporting dashboards. It's the best SMB CRM on the market, and the free tier is genuinely useful. Ontraport's CRM gets the basics done but feels simple by comparison. If CRM is important, HubSpot wins decisively.

Where Ontraport Holds Its Own

Ontraport bundles things HubSpot doesn't: native payment processing, membership sites, course delivery, and affiliate management. For a coach selling a $997 course with an affiliate program and drip content, Ontraport handles everything in one platform. With HubSpot, you'd need Stripe + Teachable + PartnerStack + the Marketing Hub. The total cost and complexity would exceed Ontraport significantly.

Pricing Comparison

HubSpot's pricing is tricky. The free CRM is amazing. But Marketing Hub Professional jumps to $890/month with annual commitment. Ontraport Pro is $297/month — a third of the price with payments and memberships included. For solopreneurs and small teams, Ontraport is more affordable. For growing teams, HubSpot's ecosystem and CRM justify the premium.

The Sequenzy Alternative

If you're building SaaS and need email marketing with Stripe integration, neither Ontraport nor HubSpot is purpose-built for you. Sequenzy combines transactional and marketing email at $49/month with native subscription-aware automation.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com