OntraportvsDrip

Ontraport vs Drip

All-in-one business platform vs e-commerce email automation

TL;DR

Ontraport is an all-in-one platform for service businesses and course creators at $79-297/month. Drip is focused e-commerce email automation at $39-154/month. Drip for online stores. Ontraport for course creators. They serve different business models.

Key Differences

The main things that set these tools apart

Business Model Focus

Drip is built for online stores — Shopify, WooCommerce, BigCommerce. Ontraport is built for service businesses — coaches, consultants, course creators. Pick based on what you sell.

E-commerce Depth
Drip wins

Drip tracks products viewed, carts abandoned, purchases made, and ties revenue to individual emails. Ontraport can't match this e-commerce depth. If you sell physical products online, Drip wins.

All-in-One Value
Ontraport wins

Ontraport includes CRM, payments, membership sites, and affiliates. Drip is email-only. For course creators, Ontraport's bundled features have real value.

Pricing Comparison

At 10,000 contacts

Ontraport
$297/month

Pro plan. CRM, email, payments, membership sites, affiliate management.

Visit Ontraport
Drip
$154/month

Single plan. All features included. Volume-based pricing.

Visit Drip
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Ontraport
Drip
Sequenzy
E-commerce Features
Shopify Integration
Basic
Deep native
WooCommerce Integration
Basic
Deep native
Product Recommendations
Built-in
Abandoned Cart Emails
Manual setup
Pre-built
Revenue Attribution
Basic
Per-email revenue tracking
Basic
Business Platform
CRM
Full CRM
Contact management only
Stripe-based
Payment Processing
Native
Via e-commerce platform
Via Stripe
Membership Sites
Built-in
Landing Pages
Drag-and-drop
Affiliate Management
Built-in (Pro)
Automation
Visual Workflow Builder
Campaign builder
Visual workflow builder
Sequence builder
E-commerce Triggers
Limited
Purchase, browse, cart events
Stripe events
Behavioral Tracking
Website tracking
Deep e-commerce tracking
Event-based

Best For

When to choose each tool

Choose Ontraport if you...
  • Course creators and digital product sellers
  • Service businesses needing CRM + email + payments
  • Coaches running membership programs
  • Businesses wanting to consolidate their tech stack
Choose Drip if you...
  • Shopify and WooCommerce store owners
  • E-commerce businesses wanting revenue-focused email
  • Online stores needing abandoned cart automation
  • DTC brands wanting product recommendation emails
Choose Sequenzy if you...
  • SaaS founders needing subscription-aware email
  • Stripe-integrated businesses wanting payment-triggered emails
  • Teams wanting affordable focused email marketing

When to Consider Sequenzy Instead

Built for SaaS Subscriptions

Drip understands e-commerce. Ontraport understands courses. Sequenzy understands SaaS subscriptions — trial expiry, churn prevention, upgrade nudges.

Simpler and More Affordable

At $49/month for 10k subscribers, Sequenzy is cheaper than both. If you don't need e-commerce features or all-in-one, why pay more?

Overview

Ontraport and Drip serve completely different business models. Ontraport is for course creators, coaches, and service businesses who want everything in one platform. Drip is for e-commerce businesses who want revenue-focused email automation. For our take on each, see our Ontraport comparison.

E-commerce: Drip's Domain

If you run a Shopify or WooCommerce store, Drip is purpose-built for you. It tracks every product view, cart addition, and purchase. It builds automated sequences triggered by shopping behavior. It attributes revenue to individual emails so you know exactly what's working. Ontraport can't match this e-commerce depth.

Courses and Services: Ontraport's Territory

If you sell courses or coaching, Ontraport has built-in membership sites, payment processing, and affiliate management. Drip doesn't handle any of this. You'd need Teachable + Stripe + PartnerStack alongside Drip, which adds cost and complexity.

The Sequenzy Alternative

Building SaaS? Neither Drip's e-commerce focus nor Ontraport's course creator focus applies. Sequenzy is built for subscription businesses with native Stripe integration and transactional email included at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Related Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com