DripvsHubSpot

Drip vs HubSpot

E-commerce specialist vs enterprise all-in-one

TL;DR

Drip is built for e-commerce with revenue tracking, abandoned cart flows, and Shopify integration at $184/month for 10k contacts. HubSpot is an enterprise platform with CRM, sales, service, and marketing hubs at $800+/month. Choose Drip for online stores, HubSpot for enterprise B2B with budget for a full platform.

Key Differences

The main things that set these tools apart

Target Market

Drip is built specifically for e-commerce stores. HubSpot is an enterprise business platform for B2B companies. These platforms rarely compete for the same customer. Your business type determines your choice.

Pricing
Drip wins

Drip costs $184/month at 10k contacts with all features. HubSpot Marketing Hub Professional starts at $800/month plus mandatory $3,000+ onboarding. The 4x+ price difference is the biggest factor.

E-commerce Capabilities
Drip wins

Drip has native e-commerce features: abandoned cart, browse abandonment, revenue per campaign, Shopify integration. HubSpot can work for e-commerce but requires integrations and lacks native product features.

Platform Breadth
HubSpot wins

HubSpot offers CRM, Sales Hub, Service Hub, CMS Hub, and Operations Hub. Drip does email marketing automation. If you need a complete business platform, HubSpot delivers it.

Setup Complexity
Drip wins

Drip is straightforward to set up with native e-commerce integrations. HubSpot requires significant configuration, mandatory onboarding, and learning across multiple hubs.

Pricing Comparison

At 10,000 contacts

Drip
$184/month

All features included, unlimited email sends

Visit Drip
HubSpot
$800+/month

Marketing Hub Professional, plus $3,000+ onboarding required

Visit HubSpot
Sequenzy

The SaaS alternative

$49/month

SaaS-focused with native Stripe integration

Feature Comparison

Side-by-side feature breakdown

Feature
Drip
HubSpot
Sequenzy
Marketing Automation
Visual workflow builder
Good
Advanced
Behavioral triggers
Purchase-focused
Multi-channel
Subscription-focused
A/B testing
Advanced
Segmentation
E-commerce focused
Advanced
Good
Predictive sending
E-commerce Features
Abandoned cart flows
Native
Via integrations
Revenue attribution
Per-campaign tracking
Via attribution reporting
MRR tracking
Shopify integration
Native, deep
Via app
Product recommendations
Basic
Browse abandonment
Native
Via tracking
Platform & CRM
Built-in CRM
Full CRM hub
Sales tools
Sales Hub
Customer service
Service Hub
Landing pages
Basic
Advanced
CMS / Website
Full CMS Hub
Pricing & Value
Price at 10k contacts
$184/mo
$800+/mo
$49/mo
Onboarding fees
None
$3,000+ required
None
All features included
Tiered by hub
Email sends
Unlimited
Limited by tier
Unlimited

Best For

When to choose each tool

Choose Drip if you...
  • E-commerce stores on Shopify, WooCommerce, or BigCommerce
  • Online retailers who need revenue tracking per campaign
  • Businesses focused on cart abandonment and purchase flows
  • Teams wanting predictable, affordable pricing
  • Marketers who want specialized e-commerce tools
Choose HubSpot if you...
  • Enterprise B2B companies needing a unified platform
  • Teams wanting CRM, sales, service, and marketing together
  • Organizations with budget for premium pricing and onboarding
  • Companies needing advanced attribution and reporting
  • Businesses wanting a complete CMS solution
Choose Sequenzy if you...
  • SaaS companies building on Stripe
  • Founders wanting unified transactional + marketing email
  • Teams needing subscription lifecycle automation
  • Companies wanting SaaS-specific automation at lower cost

For SaaS Companies Building on Stripe

Native Stripe Integration

Neither Drip nor HubSpot has native Stripe billing integration. Sequenzy syncs your subscription data automatically, triggering automations on trial starts, upgrades, and cancellations.

Right Tool for the Job

Drip is for e-commerce stores. HubSpot is for enterprise B2B. Sequenzy is for SaaS companies with subscription revenue. Use the tool built for your business model.

Massive Savings

At $49/month for 10k subscribers, Sequenzy costs 73% less than Drip ($184) and 94% less than HubSpot ($800+). That is real money for growing SaaS companies.

Try Sequenzy Free

Overview

Drip and HubSpot are fundamentally different platforms for fundamentally different businesses. Drip is a marketing automation platform built specifically for e-commerce. HubSpot is an enterprise business platform with CRM, sales, service, and marketing hubs. See our HubSpot comparison for detailed analysis.

The choice between them depends entirely on your business model and budget.

The Price Gap

The pricing difference is dramatic:

  • Drip: $184/month for 10,000 contacts with all features
  • HubSpot: $800+/month for Marketing Hub Professional, plus $3,000+ mandatory onboarding
  • Sequenzy: $49/month for 10,000 contacts with native Stripe integration

HubSpot costs more than 4x Drip for marketing automation alone. That gap funds the entire HubSpot ecosystem, but if you only need email marketing, you are paying for features you will not use.

Where Drip Wins

E-commerce specialization

Drip understands online retail. Native Shopify integration, abandoned cart automation, browse abandonment triggers, and revenue-per-campaign tracking are built into the platform. These are not afterthoughts.

Predictable pricing

All features included at every tier. Unlimited email sends. No mandatory onboarding fees. You know exactly what you will pay.

Faster time to value

Connect your store, import subscribers, and start sending targeted campaigns the same day. No enterprise sales calls required.

Where HubSpot Wins

Complete business platform

HubSpot offers Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub. Everything integrates. If you need a unified platform for your entire business, HubSpot delivers.

CRM integration

The CRM is central to HubSpot. Every marketing action connects to contact records, deals, and company data. Drip has no CRM.

Enterprise features

Advanced attribution, team permissions, custom reporting, and dedicated support. HubSpot is built for large organizations with complex requirements.

For SaaS Companies

Neither Drip nor HubSpot is ideal for SaaS businesses with subscription revenue. Drip focuses on e-commerce purchases. HubSpot lacks Stripe integration for billing events.

Sequenzy is purpose-built for SaaS with native Stripe sync, subscription lifecycle automation, and MRR tracking at a fraction of either price. Check our pricing page for details.

Frequently Asked Questions

Drip is significantly better for e-commerce. It has native Shopify integration, abandoned cart flows, revenue attribution, and purchase-based automation. HubSpot lacks these native e-commerce features.

Only if you need HubSpot's full platform (CRM, Sales Hub, Service Hub, CMS). For email marketing automation alone, Drip delivers better value. HubSpot's value is in the integrated ecosystem.

Drip can technically work for B2B, but its features are optimized for e-commerce. B2B companies typically need CRM integration, lead scoring, and sales handoff that Drip does not prioritize.

HubSpot can connect to Shopify via an app, but it lacks Drip's native e-commerce features like revenue per campaign, browse abandonment, and product recommendations.

HubSpot Professional and Enterprise plans require $3,000+ onboarding because the platform is complex. They want to ensure proper implementation. Drip is self-serve.

Both have good deliverability. HubSpot has more enterprise infrastructure options. Drip has solid deliverability for e-commerce use cases.

Some companies use HubSpot as their CRM and Drip for e-commerce email. This adds complexity but can work if you need both platforms' strengths.

Drip is much easier. It focuses on email marketing automation for e-commerce. HubSpot requires learning multiple hubs, CRM concepts, and complex workflows.

No, Drip does not have a built-in CRM. It focuses on email marketing automation for e-commerce. Use Drip with a separate CRM if needed.

Export subscribers from Drip. Import into HubSpot as contacts. Connect your e-commerce platform to HubSpot via apps. Rebuild workflows in HubSpot. You will lose native e-commerce features but gain CRM and broader platform capabilities. Budget for onboarding costs.

Export contacts from HubSpot. Import into Drip. Connect your e-commerce platform (Shopify, WooCommerce) for native integration. Rebuild email automations in Drip's workflow builder. You will lose CRM features but gain better e-commerce automation at lower cost.

HubSpot scales to enterprise with dedicated support, advanced features, and multi-team capabilities. Drip scales well for e-commerce but maxes out for enterprise B2B needs.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com