OntraportvsConvertKit

Ontraport vs ConvertKit

All-in-one business platform vs creator-focused email

TL;DR

ConvertKit (now Kit) is built for creators — bloggers, YouTubers, podcasters — who need simple email marketing with digital product sales. Ontraport is a full business platform with CRM, membership sites, and advanced automation. ConvertKit for creators who want simplicity. Ontraport for those who need CRM and membership sites.

Key Differences

The main things that set these tools apart

Simplicity vs Comprehensiveness

ConvertKit is intentionally simple. Everything is designed for solo creators who want to write and send. Ontraport is comprehensive but complex. If you want to send your first newsletter in 10 minutes, ConvertKit. If you need a business platform, Ontraport.

Free Tier
ConvertKit wins

ConvertKit's free plan supports up to 10,000 subscribers. Ontraport has no free tier — just a 14-day trial. For creators starting out, ConvertKit lets you grow without paying until you need advanced features.

Business Complexity
Ontraport wins

Ontraport handles complex business operations — CRM, membership sites, affiliate programs, advanced payments. ConvertKit handles simple digital product sales. If your business is complex, Ontraport. If it's simple, ConvertKit.

Pricing Comparison

At 10,000 subscribers

Ontraport
$297/month

Pro plan. CRM, email, payments, membership sites, affiliate management.

Visit Ontraport
ConvertKit
$100/month

Creator Pro plan. Newsletter referrals, subscriber scoring, advanced reporting.

Visit ConvertKit
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Ontraport
ConvertKit
Sequenzy
Creator Tools
Newsletter Simplicity
Complex setup
Dead simple
Simple
Digital Product Sales
Full commerce
Basic commerce
Via Stripe
Landing Pages
Drag-and-drop
Simple templates
Subscriber Tagging
Tags + custom fields
Tags + segments
Tags + segments
Free Tier
Yes (10,000 subscribers)
Yes (100 subscribers)
Business Operations
CRM
Full CRM
Stripe-based
Membership Sites
Built-in
Affiliate Management
Built-in (Pro)
Payment Processing
Native
Basic (Stripe connect)
Via Stripe
Email & Automation
Email Editor
Drag-and-drop
Clean, minimal
Drag-and-drop
Visual Automations
Campaign builder
Visual automation
Sequence builder
Deliverability
Good
Excellent
Good

Best For

When to choose each tool

Choose Ontraport if you...
  • Course creators needing membership sites
  • Creators with affiliate programs
  • Businesses needing CRM + email combined
  • Complex creator businesses with multiple revenue streams
Choose ConvertKit if you...
  • Solo bloggers, YouTubers, and podcasters
  • Creators who prioritize simplicity
  • Anyone wanting a generous free tier
  • Newsletter writers selling simple digital products
Choose Sequenzy if you...
  • SaaS founders needing subscription-aware email
  • Stripe-integrated businesses wanting payment-triggered emails
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

Built for SaaS

Neither ConvertKit's creator focus nor Ontraport's course creator focus serves SaaS. Sequenzy syncs with Stripe for subscription-aware automation.

Transactional Email

Neither platform handles transactional email well. Sequenzy combines marketing and transactional in one platform.

Overview

Ontraport and ConvertKit (now Kit) both serve creators, but at very different levels. ConvertKit is simple, affordable email for bloggers and podcasters. Ontraport is a full business platform for creators running complex businesses. For our take on each, see our Ontraport comparison.

The Simplicity Factor

ConvertKit's biggest advantage is how easy it is. Sign up, write your first email, send it. The editor is clean, the automations are visual, and everything is designed for creators who aren't technical. Ontraport requires hours of setup before you send anything. If you value simplicity, ConvertKit wins.

When Creators Outgrow ConvertKit

Some creators build complex businesses — courses with membership sites, affiliate programs, multiple products with different payment plans. That's when Ontraport's all-in-one starts making sense. But honestly, most creators never need this complexity. ConvertKit + Teachable handles 90% of use cases.

The Sequenzy Alternative

For SaaS founders who aren't creators, Sequenzy handles transactional + marketing email with Stripe integration at $49/month. Built for subscription businesses, not creator businesses.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Related Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com