Overview

Marketo and Constant Contact are in entirely different categories. Constant Contact is simple email marketing for small businesses. Marketo is enterprise marketing automation. For our take on each, see our Marketo comparison and Constant Contact comparison.

Different Worlds, Different Needs

This comparison exists because people search for it, but these platforms serve completely different organizations. Constant Contact helps small businesses, nonprofits, and local organizations send newsletters and manage contacts. Marketo helps enterprise B2B teams run complex multi-touch campaigns with Salesforce.

Constant Contact's Simplicity

Constant Contact is designed to be simple. Pick a template, write your content, send. Phone support if you get stuck. Event management built in. Social media posting included. No consultants needed, no weeks of training. For small organizations, this simplicity is the point.

When You Need Marketo (And When You Don't)

You need Marketo if you have a marketing ops team, use Salesforce, run 6+ month B2B sales cycles, and need to prove ROI across complex buying journeys. That describes maybe 5% of businesses. The other 95% should use something at Constant Contact's level — or consider more modern alternatives.

The Sequenzy Alternative

For SaaS founders who need more than newsletters but not enterprise complexity, Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.