MailUpvsHubSpot

MailUp vs HubSpot

Unlimited contacts vs the all-in-one marketing platform

TL;DR

HubSpot is a complete marketing, sales, and service platform. MailUp is an affordable email + SMS tool with unlimited contacts. HubSpot wins on everything except price. MailUp wins on affordability.

Key Differences

The main things that set these tools apart

Scope
HubSpot wins

HubSpot is a complete business platform: CRM, marketing, sales, service, CMS, and operations. MailUp does email and SMS. The comparison is almost unfair. HubSpot is for teams building their entire stack in one place.

Price
MailUp wins

MailUp is roughly 17x cheaper (~$47 vs $800+). HubSpot's free CRM is useful, but marketing features require expensive paid plans. For email-only needs, MailUp saves massive amounts.

Contact Pricing
MailUp wins

MailUp's unlimited contacts at ~$47/month vs HubSpot's expensive per-contact model is a dramatic difference. HubSpot charges premium prices per contact on marketing plans.

Email Design
MailUp wins

MailUp's BEE editor and 76 email client previews offer specialized email design capabilities. HubSpot's editor is polished but more generalist. For email design specifically, MailUp's editor is more capable.

Pricing Comparison

At 10,000 subscribers

MailUp
~$47/month

Starter plan. Unlimited contacts and emails.

Visit MailUp
HubSpot
$800+/month

Marketing Hub Professional. CRM is free.

Visit HubSpot
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
MailUp
HubSpot
Sequenzy
Email Marketing
Email Builder
BEE drag-and-drop editor
Drag-and-drop (polished)
Visual builder
Automation
Basic automation builder
Advanced workflows (industry-leading)
Trigger-based sequences
A/B Testing
Up to 5 variants
Full A/B and adaptive testing
Subject line
SMS
Built-in (pay-per-message)
SMS marketing
Platform
CRM
Full free CRM
Sales Tools
Complete sales hub
Blog/CMS
Full CMS Hub
Landing Pages
42 templates
Advanced with smart content
Value
Contact Model
Unlimited contacts
Tiered by contacts (expensive)
Tiered by subscribers
Price at 10k
~$47/month
$800+/month
$49/month
Free CRM
Yes (generous free CRM)
Ease of Use
Moderate learning curve
Complex (steep learning curve)
Simple

Best For

When to choose each tool

Choose MailUp if you...
  • Businesses wanting affordable email at scale
  • Teams wanting unlimited contacts without enterprise pricing
  • Companies that only need email + SMS
Choose HubSpot if you...
  • Growing businesses wanting CRM + marketing + sales
  • Teams wanting the most complete marketing platform
  • Companies with budget for enterprise-grade tools
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Focused

HubSpot is expensive for SaaS email. Sequenzy offers SaaS-focused email with Stripe integration at $49/month.

Try Sequenzy Free

Overview

MailUp and HubSpot are in different leagues. For our take on each, see our MailUp comparison and HubSpot comparison.

The Scale Difference

HubSpot is a complete business platform. MailUp sends email and SMS. Comparing them directly is like comparing a Swiss Army knife to a dedicated chef's knife. Both cut, but they're designed for different scenarios.

When MailUp Makes Sense

Not every business needs HubSpot. If your marketing is email + SMS to a large list, paying $800+/month for a full platform is wasteful. MailUp's unlimited contacts at ~$47/month with the BEE editor handles email well at a fraction of the cost.

The Sequenzy Alternative

For SaaS founders who need more than basic email but less than HubSpot, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com