EmmavsOmnisend

Emma vs Omnisend

Brand-controlled team email vs e-commerce email and SMS

TL;DR

Emma is mid-market email with brand governance at $99+/month. Omnisend is e-commerce email and SMS starting at $16/month with Shopify integration. Different markets. Omnisend for online stores. Emma for multi-location brand control.

Key Differences

The main things that set these tools apart

Business Model

Omnisend is for e-commerce brands. Emma is for organizations with distributed teams. Different businesses, different needs.

E-commerce Features
Omnisend wins

Omnisend has pre-built e-commerce automation, abandoned cart flows, product recommendations, SMS, and push notifications. Emma has none of these.

Brand Governance
Emma wins

Emma's locked templates and sub-accounts serve multi-location organizations. Omnisend doesn't need governance features.

Price
Omnisend wins

Omnisend starts free and at 10k contacts costs $115/month. Emma starts at $99+/month. At similar pricing, Omnisend delivers dramatically more for e-commerce.

Pricing Comparison

At 10,000 contacts

Emma
$99+/month

Base plan. Brand governance, basic automation.

Visit Emma
Omnisend
$115/month

Standard plan. Email, automation, SMS, segmentation.

Visit Omnisend
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Emma
Omnisend
Sequenzy
E-commerce
Shopify Integration
Basic
Deep native
Abandoned Cart
Pre-built flows
Product Recommendations
AI-powered
SMS Marketing
Built-in
Brand & Team
Brand Governance
Centralized control
Sub-Accounts
Per location
Approval Workflows
Built-in
Pre-built Workflows
Limited
E-commerce templates
AI-generated
Value
Free Tier
Yes (250 contacts)
Yes (100 subs)
Starting Price
$99/mo
$16/mo
Free
Push Notifications
Built-in
Popups/Forms
Basic
E-commerce optimized

Best For

When to choose each tool

Choose Emma if you...
  • Franchises needing brand-controlled email
  • Multi-location organizations
Choose Omnisend if you...
  • Shopify and WooCommerce stores
  • E-commerce brands wanting email + SMS
  • Online stores needing pre-built automation
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Digital product businesses

When to Consider Sequenzy Instead

SaaS, Not E-commerce or Organizations

Omnisend serves e-commerce. Emma serves organizations. Sequenzy serves SaaS with Stripe integration at $49/month.

Try Sequenzy Free

Overview

Emma and Omnisend serve different markets. Omnisend is e-commerce email and SMS. Emma is brand governance for organizations. For our take on each, see our Emma comparison and Omnisend comparison.

Omnisend's E-commerce Focus

Omnisend is built for online stores with pre-built automation, abandoned cart flows, product recommendations, SMS, and Shopify integration. Emma has none of these e-commerce features.

Emma's Organizational Focus

For multi-location organizations, Emma's locked templates and approval workflows maintain brand consistency. Omnisend doesn't need these features because its users are typically single-brand e-commerce companies.

Choose Based on Business Type

E-commerce? Omnisend. Multi-location organization? Emma. Different tools for different businesses.

The Sequenzy Alternative

For SaaS founders, Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com