EmmavsDrip

Emma vs Drip

Brand-controlled team email vs e-commerce revenue automation

TL;DR

Emma is mid-market email with brand governance at $99+/month. Drip is e-commerce CRM and email at $39+/month with Shopify integration and revenue tracking. Different markets. Drip for e-commerce. Emma for multi-location brand control.

Key Differences

The main things that set these tools apart

Business Model

Drip is for e-commerce brands selling products online. Emma is for organizations managing brand across locations. Different businesses, different needs.

E-commerce Features
Drip wins

Drip's revenue tracking, abandoned cart flows, and Shopify integration are purpose-built for online stores. Emma has no e-commerce features.

Automation
Drip wins

Drip's visual workflow builder is significantly more advanced than Emma's basic automation. For sophisticated email workflows, Drip is the better tool.

Brand Governance
Emma wins

Emma's locked templates and sub-accounts serve multi-location organizations. Drip doesn't offer governance features.

Pricing Comparison

At 10,000 contacts

Emma
$99+/month

Base plan. Brand governance, basic automation.

Visit Emma
Drip
$154/month

Full platform. Visual workflows, e-commerce integrations, revenue tracking.

Visit Drip
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Emma
Drip
Sequenzy
E-commerce
Shopify Integration
Basic
Deep native
Revenue Tracking
Per-email revenue
Basic analytics
Abandoned Cart
Native flows
Visual Workflows
Basic
Advanced
AI sequences
Brand & Team
Brand Governance
Centralized control
Sub-Accounts
Per location
Approval Workflows
Built-in
CRM Features
E-commerce CRM
Stripe-based
Value
Starting Price
$99/mo
$39/mo
Free
Automation Quality
Basic
Advanced visual
AI-generated
Behavioral Triggers
Limited
E-commerce events
Event-based
Segmentation
Basic
E-commerce behavioral
Tag + event based

Best For

When to choose each tool

Choose Emma if you...
  • Franchises needing brand-controlled email
  • Multi-location organizations
Choose Drip if you...
  • E-commerce brands on Shopify or WooCommerce
  • Online stores wanting revenue per email tracking
  • DTC brands needing visual workflow automation
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Digital product businesses

When to Consider Sequenzy Instead

SaaS, Not E-commerce or Organizations

Drip serves e-commerce. Emma serves organizations. Sequenzy serves SaaS with Stripe integration at $49/month.

Try Sequenzy Free

Overview

Emma and Drip serve different markets. Drip is e-commerce CRM and automation. Emma is brand governance for organizations. For our take on each, see our Emma comparison and Drip comparison.

Drip's E-commerce Power

Drip tracks revenue per email, automates abandoned cart flows, integrates with Shopify, and provides a CRM built for e-commerce. Emma has none of these features.

Emma's Governance Focus

For multi-location organizations, Emma's locked templates and approval workflows maintain brand consistency. Drip doesn't need governance features.

Choose Based on Business Type

E-commerce? Drip. Multi-location organization? Emma. Different tools for different businesses.

The Sequenzy Alternative

For SaaS founders, Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com