EmmavsAWeber

Emma vs AWeber

Brand-controlled team email vs classic small business email

TL;DR

Emma is mid-market email with brand governance at $99+/month. AWeber is a classic email marketing platform starting free with simple automation and landing pages. AWeber wins on price and accessibility. Emma wins on brand governance for distributed teams.

Key Differences

The main things that set these tools apart

Price & Accessibility
AWeber wins

AWeber has a free tier and starts at $14.99/month paid. Emma starts at $99/month with no free option. AWeber is significantly more accessible for small businesses.

Brand Governance
Emma wins

Emma's locked templates and sub-accounts serve multi-location organizations. AWeber doesn't offer brand governance features.

Templates
AWeber wins

AWeber has 600+ email templates. Emma has a more limited template library focused on branded designs. For template variety, AWeber wins.

Pricing Comparison

At 10,000 subscribers

Emma
$99+/month

Base plan. Brand governance, basic automation.

Visit Emma
AWeber
$66.15/month

Plus plan. Automation, landing pages, analytics.

Visit AWeber
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Emma
AWeber
Sequenzy
Email Marketing
Email Editor
Drag-and-drop
Drag-and-drop
Drag-and-drop
Automation
Basic workflows
Visual automation
AI sequences
Landing Pages
Basic
Built-in builder
Templates
Branded
600+ templates
AI-generated
Brand & Team
Brand Governance
Centralized control
Sub-Accounts
Per location
Approval Workflows
Built-in
Web Push
Built-in
Value
Free Tier
Yes (500 subs)
Yes (100 subs)
Price at 10k
$99+/mo
$66.15/mo
$49/mo
Ease of Use
Moderate
Simple
Simple
Phone Support
Limited
Phone support
Chat

Best For

When to choose each tool

Choose Emma if you...
  • Franchises needing brand-controlled email
  • Multi-location organizations
Choose AWeber if you...
  • Small businesses wanting simple email
  • Entrepreneurs on a budget
  • Anyone wanting a free starting point with phone support
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Specific

Neither Emma nor AWeber is built for SaaS. Sequenzy syncs with Stripe for subscription-aware automation at $49/month.

Try Sequenzy Free

Overview

Emma and AWeber serve different audiences. AWeber is classic email marketing for small businesses. Emma is brand governance for organizations. For our take on each, see our Emma comparison and AWeber comparison.

AWeber's Small Business Value

AWeber has been serving small businesses since 1998. Free tier, 600+ templates, phone support, simple automation. It's reliable and affordable. Emma offers less for more, unless you need brand governance.

Emma's Organizational Niche

For franchises and multi-location businesses, Emma's locked templates and approval workflows maintain brand consistency. AWeber doesn't offer these governance features.

The Value Comparison

AWeber at $66.15/month with a free tier vs Emma at $99+/month with no free option. Unless brand governance is critical, AWeber is better value for small businesses.

The Sequenzy Alternative

For SaaS founders, Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com