CordialvsSailthru

Cordial vs Sailthru

Independent personalization vs Marigold's personalization engine

TL;DR

Both are enterprise personalization platforms for retail and media. Cordial is independent with a flexible data layer. Sailthru (Marigold) has deep media/publishing experience with predictive personalization. Cordial wins on data flexibility and independence. Sailthru wins on media/publishing expertise.

Key Differences

The main things that set these tools apart

Data Flexibility
Cordial wins

Cordial's flexible data layer handles complex, nested schemas. Sailthru uses structured user profiles. For complex data requirements, Cordial is more adaptable.

Media Expertise
Sailthru wins

Sailthru has deep experience in media and publishing — content recommendations, interest graphs, editorial personalization. For media companies, Sailthru's expertise is proven.

Vendor Independence
Cordial wins

Cordial is independent. Sailthru is part of Marigold (which also owns Emma, Campaign Monitor, and Cheetah Digital). Independence means more focused development and fewer acquisition-related changes.

Modern Interface
Cordial wins

Cordial's interface is more modern and intuitive. Sailthru's platform is functional but shows its age. For day-to-day usability, Cordial is more pleasant.

Pricing Comparison

Enterprise pricing

Cordial
$1,000+/month

Custom pricing. Annual contracts. Implementation fees.

Visit Cordial
Sailthru
$1,000+/month

Custom Marigold pricing. Annual contracts.

Visit Sailthru
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Cordial
Sailthru
Sequenzy
Personalization
Data Architecture
Flexible data layer
User profiles + events
Subscriber attributes
Predictive Content
AI-powered
Prediction Manager
Content Recommendations
Real-time per-user
Interest-based
Personalization Depth
Flexible, deep
Media/publishing focused
Basic
Cross-channel
Email
Full
Full
Full
SMS
Push
Mobile push
Site Personalization
Limited
Onsite (Liveclicker)
Platform
Independence
Independent vendor
Marigold subsidiary
Independent
Media/Publishing
General retail
Deep expertise
SaaS focus
Marigold Ecosystem
Emma, Campaign Monitor, Cheetah
Modern Interface
Modern, intuitive
Functional
Clean

Best For

When to choose each tool

Choose Cordial if you...
  • Retailers wanting flexible data personalization
  • Brands wanting an independent vendor
  • Companies wanting a modern enterprise interface
Choose Sailthru if you...
  • Media companies and publishers
  • Brands wanting interest-based content recommendations
  • Companies already in the Marigold ecosystem
Choose Sequenzy if you...
  • SaaS founders needing affordable email
  • Teams wanting Stripe-integrated automation

When to Consider Sequenzy Instead

SaaS at 20x Less

Both Cordial and Sailthru cost $1,000+/month. Sequenzy offers SaaS-focused email at $49/month with Stripe integration.

Try Sequenzy Free

Overview

Cordial and Sailthru (Marigold) are enterprise personalization platforms with different heritage. Cordial is independent and modern. Sailthru has deep media/publishing roots. For our take on each, see our Cordial comparison.

Sailthru's Media Heritage

Sailthru was built for media companies — content recommendations, interest graphs, editorial personalization. For publishers and media brands, this specialized expertise runs deep. Cordial's retail focus doesn't match Sailthru's media-specific capabilities.

Cordial's Modern Independence

Cordial is independent with a modern, flexible data layer. No acquisition-related changes, no ecosystem politics. For brands wanting enterprise personalization with vendor independence and modern UX, Cordial is the cleaner choice.

The Sequenzy Alternative

For SaaS founders who don't need enterprise personalization, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

Related Comparisons

Cordial vs Braze

Compare these two popular email tools

Cordial vs Iterable

Compare these two popular email tools

Cordial vs Emarsys

Compare these two popular email tools

Cordial vs Salesforce Marketing Cloud

Compare these two popular email tools

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com