CordialvsEmarsys

Cordial vs Emarsys

Independent personalization vs SAP-backed engagement platform

TL;DR

Both are enterprise marketing platforms. Cordial offers flexible data architecture and real-time personalization. Emarsys (SAP) offers pre-built industry strategies and SAP ecosystem integration. Cordial wins on data flexibility. Emarsys wins on pre-built industry solutions and SAP integration.

Key Differences

The main things that set these tools apart

Data Flexibility
Cordial wins

Cordial's flexible data layer handles complex, nested schemas. Emarsys works within SAP's data structure. For teams with complex data needs outside SAP, Cordial is more flexible.

Industry Solutions
Emarsys wins

Emarsys offers pre-built industry strategies for retail, travel, and e-commerce — ready-made campaigns and automation. Cordial requires custom builds. For faster time-to-value, Emarsys wins.

SAP Ecosystem
Emarsys wins

Emarsys integrates natively with SAP Commerce, SAP CX, and the broader SAP ecosystem. If you're on SAP, Emarsys is the natural marketing choice.

Independence
Cordial wins

Cordial is an independent vendor — no ecosystem lock-in. Emarsys ties you to SAP. For teams wanting vendor flexibility, Cordial is the safer choice.

Pricing Comparison

Enterprise pricing

Cordial
$1,000+/month

Custom pricing. Annual contracts. Implementation fees.

Visit Cordial
Emarsys
Custom

Enterprise pricing via SAP. Annual contracts required.

Visit Emarsys
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Cordial
Emarsys
Sequenzy
Personalization
Data Architecture
Flexible data layer
SAP-structured
Subscriber attributes
Industry Strategies
Custom builds
Pre-built (retail, travel, etc.)
SaaS-focused
Product Recommendations
AI-powered
Predict (AI engine)
Real-time Content
Advanced per-user
Template-based
Variables
Cross-channel
Email
Full
Full
Full
SMS
Push
Web Personalization
Limited
Web channel
Ecosystem
SAP Integration
Via API
Native (SAP Commerce, CX)
Independence
Independent vendor
SAP subsidiary
Independent
Implementation
Weeks
Months (SAP process)
Minutes
Vendor Lock-in
Lower
SAP ecosystem
API-based

Best For

When to choose each tool

Choose Cordial if you...
  • Brands wanting independent enterprise personalization
  • Companies with complex data outside SAP
  • Retailers wanting flexible data architecture
Choose Emarsys if you...
  • SAP ecosystem organizations
  • Brands wanting pre-built industry strategies
  • Companies using SAP Commerce
Choose Sequenzy if you...
  • SaaS founders at startup budgets
  • Teams wanting Stripe-integrated email

When to Consider Sequenzy Instead

SaaS at Fraction of Cost

Both Cordial and Emarsys are enterprise platforms. Sequenzy offers SaaS-focused email at $49/month with Stripe integration.

Try Sequenzy Free

Overview

Cordial and Emarsys are enterprise marketing platforms. Cordial is independent with flexible data. Emarsys is SAP-backed with pre-built industry solutions. For our take on each, see our Cordial comparison.

Emarsys's Industry Strategies

Emarsys offers pre-built industry strategies for retail, travel, and e-commerce — proven campaigns and automation ready to deploy. This accelerates time-to-value for brands that fit these templates. Cordial requires more custom configuration.

Cordial's Data Independence

Cordial's flexible data layer handles complex schemas without SAP ecosystem requirements. For brands wanting enterprise personalization without vendor lock-in, Cordial offers independence that Emarsys (as an SAP subsidiary) can't match.

The Sequenzy Alternative

For SaaS founders who don't need enterprise marketing, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com