CordialvsMarketo

Cordial vs Marketo

Enterprise retail personalization vs B2B marketing automation

TL;DR

Both are enterprise marketing platforms with $1,000+/month pricing. Cordial excels at B2C retail personalization. Marketo excels at B2B lead scoring, ABM, and revenue attribution. Choose based on whether you're B2C retail or B2B enterprise.

Key Differences

The main things that set these tools apart

B2C vs B2B

Cordial is built for B2C — retail personalization, consumer engagement, product recommendations. Marketo is built for B2B — lead scoring, ABM, complex sales cycles. Different tools for different businesses.

Personalization
Cordial wins

Cordial's real-time per-user content personalization for retail is deeper than Marketo's dynamic content. For consumer personalization, Cordial wins.

B2B Features
Marketo wins

Marketo's predictive lead scoring, ABM, multi-touch attribution, and Salesforce integration are unmatched for B2B. Cordial doesn't attempt these features.

Cross-channel
Cordial wins

Cordial handles email, SMS, and push natively. Marketo focuses on email and web for B2B. Cordial's cross-channel coverage is broader.

Pricing Comparison

Enterprise pricing

Cordial
$1,000+/month

Custom pricing. Annual contracts. B2C retail focus.

Visit Cordial
Marketo
$895+/month

Select plan. Lead scoring, ABM, revenue attribution. B2B focus.

Visit Marketo
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Cordial
Marketo
Sequenzy
B2C vs B2B
Real-time Personalization
Advanced (B2C strength)
Dynamic content
Template variables
Lead Scoring
Basic
Predictive + behavioral
Segment-based
ABM
Full suite
Revenue Attribution
Marketing attribution
Multi-touch
Basic
Cross-channel
Email
Full with personalization
Full
Full
SMS
No (native)
Push
No (native)
Data Flexibility
Flexible data layer
Structured fields
Attributes
Platform
Target Market
B2C retail
B2B enterprise
SaaS
Ecosystem
Growing
Adobe + Salesforce
Stripe
Self-serve
Implementation
Weeks
Weeks-months
Minutes

Best For

When to choose each tool

Choose Cordial if you...
  • B2C retailers needing real-time personalization
  • Consumer brands with cross-channel needs
  • Retailers with complex product catalogs
Choose Marketo if you...
  • B2B enterprises with complex sales cycles
  • Companies needing ABM and lead scoring
  • Organizations in the Adobe/Salesforce ecosystem
Choose Sequenzy if you...
  • SaaS founders needing affordable email
  • Teams wanting Stripe-integrated automation

When to Consider Sequenzy Instead

SaaS at Startup Prices

Both Cordial and Marketo cost 20x+ more than Sequenzy. For SaaS email with Stripe integration, Sequenzy is purpose-built at $49/month.

Try Sequenzy Free

Overview

Cordial and Marketo are enterprise marketing platforms for different markets. Cordial serves B2C retail. Marketo serves B2B enterprise. For our take on each, see our Cordial comparison and Marketo comparison.

Different Markets, Different Strengths

Cordial's real-time personalization engine handles product recommendations, dynamic content, and consumer engagement for retail. Marketo's lead scoring, ABM, and revenue attribution handle complex B2B sales cycles. Neither tries to do what the other does best.

The Right Tool for the Right Business

If you're B2C retail with consumer personalization needs, Cordial. If you're B2B enterprise with complex sales cycles, Marketo. If you're SaaS, neither — both are overkill.

The Sequenzy Alternative

For SaaS founders who don't need enterprise marketing, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com